03/30/2026
Many churches are doing meaningful work, but still struggling to reach the people they’re trying to serve.
In this article, CCB Marketing Founder Brian E. Boyd explores why that gap exists and how churches can better connect with their communities by aligning their message with where people actually are.
If you’re thinking about growth, engagement, or how to reach people more effectively, this is worth a read.
Every week, your church pours energy into crafting a meaningful message. Your pastor prepares, your volunteers serve, your team plans - all with the hope that more people will walk through the doors and experience transformation. But for many churches, that message never reaches the people who need....