More Than Words Marketing

Name: More Than Words Marketing
Address: New York, NY, US
Telephone: +19174954965

Home
United States
New York, NY
More Than Words Marketing

Anyone can throw up a block of copy (and sadly, many do), but does that copy speak clearly to your audience’s pain points? I got you! That’s me.

I help individuals and institutions to create your own Personality Brand, putting more of yourself into your message in order to creatie stronger connections with your audience and helping you attract the right clients and repel the wrong ones. Does it make them nod their head as they read it and feel like you totally get them? And most importantly, does it make them want to take action? Whether y

ou’re a design agency, a mission-driven organization, a solopreneur or a small business, you’re probably searching for an ongoing partner to be your go-to copywriter to craft strategy and content. Design Agency - I act as your in-house writer:
• Collaborate with your designers
• Communicate with and present to clients
• Keep in constant touch with your PM/Account team
• Help move the project forward
• Integrate into your systems (Slack, Email, Basecamp, Dropbox, etc.). In other words, it’s like I’m sitting next to you, even though I’m not (but I can come in for meetings if you’re local — and I’ll even bring donuts). Mission-driven Organization - I’m your go-to content creator:
• Work across departments
• Shift messaging for donors and program participants
• Understand the nuances of charitable giving language
• Print and digital content creation
• Deep understanding of brand voice, mission and history

You have small teams and even smaller budgets. You need someone to do it all and work across departments. Solopreneur/Small Business - Whatever you need, when you need it:
• PPTs and presentations
• Speeches
• Email messaging
• Blogs/Thought leadership
• Social posts/social media management

You’re already pulled in 50 directions. You need to be able to dictate what you need and have it show up in your inbox.

06/03/2026

In every presentation I do I have a bio slide with a professional headshot and some bulleted credentials. I recently replaced that photo with one of me at 14 years old. (DM me for the pic)

In this photo I fully embody all that was wrong about the 80's in terms of hair and fashion. But one funny thing stood out: a rhinestone pin that looks like the NBC "The more you know" graphic. It's a shooting star, of course, but all I can think of when I see it is those helpful tips from my youth that littered NBC television.

So when The Upside and Erin Halper came up with this idea for a campaign called "One thing to know," I couldn't help but smile at the full circle moment.

The young girl in that photo — who so violated all that's good and decent about fashion and style — could never have fathomed that her business many decades later would be leaning into her personality as a competitive advantage and helping hundreds of others do the same.

If she of feathered hair and chunky sweater with a graphic collared shirt underneath knew she'd be the one to shepherd people to Bragtown, a place where they could own what makes them amazing and different, she'd never believe it.

But the one thing I do know is that your personality is your competitive advantage. It's the ONLY thing that separates you from everyone else. And the more you lean into that, the more likely you are to find the right clients, customers, roles, organizations and assignments.

If you're ready to understand how you can be your best asset: https://calendly.com/personalitybrand/15-minute-get-to-know-chat

06/02/2026

Are things looking a bit dull in your business?

Has your creative business looked in the mirror lately? Does it like what it sees?

If things are looking a little dingy and maybe stale, it could be time for a Glow Up!

That's exactly what the Creatives Roundtable Small Accountability Coaching Groups are here for. They bring that sparkle back to your eyes and that pep in your step (and hopefully your bank account!).

You'll join a group of 5-6 creative business owners who are showing up for real-talk check-ins, goal setting, and strategic support. These are not drop-in "networking" calls. These are dedicated sessions where business owners grow and glow because we're doing it together.

You get more than a monthly call meeting. You get:
• Monthly small-group coaching sessions (max 6 people per group)
• Weekly Focus (co-working) sessions to keep momentum
• Expert events that sharpen your skills
• Access to our private Slack Community
• Tech and News Roundup Emails
• Online Happy Hours

And this Thursday June 4, from 1:30-2:30pm EST, we’re hosting a free open house to see what we’re all about. We’ve got just one spot left for our July-December cohort.

Want to join us? Comment below or DM me for an invite.

05/29/2026

After things settle down is how 2027 happens with the same goals on your list.

Or worse, the same business development struggles and dried up client pipeline.

I won’t pretend things are easy right now, but with the right support in your corner, they can be easier.

If you're constantly waiting for the perfect time to focus on your business — after the client rush, after the family vacation, after that one project wraps — you're not alone.

But let's be real: there's always going to be a next thing. Something else vying for your attention.

What actually moves the needle?

Accountability.

Intentional time.

Focused support.

A crew that sees your vision and calls you on your BS (with love, of course).

That's exactly what the Creatives Roundtable Small Accountability Coaching Groups are for.

You'll join a group of 5-6 creative business owners who are showing up for real-talk check-ins, goal setting, and strategic support. These are not drop-in "networking" calls. These are dedicated sessions where business owners grow because we're doing it together.

Here's what coaching looks like:
• Monthly small-group coaching sessions (max 6 people per group)
• Weekly Focus (co-working) sessions to keep momentum
• Expert events that sharpen your skills
• Access to our private Slack Community
• Tech and News Roundup Emails
• Online Happy Hours

Nancy Ruzow and yours truly are the cheerleaders and accountability coaches you didn't know you needed.

If you're ready to finally do the things you keep saying you'll do, the things that keep falling to the bottom of your list, this is your invitation to do them with support, structure, and encouragement from our community.

Register by June 15th. Just 2 spots available.

Comment below or DM me for an invite to the open house.

05/27/2026

I built a chatbot of myself.

Not because I'm extra (okay, maybe a little), but because as a writer, the last thing I need is AI flattening my voice into corporate beige.

So I made a custom GPT that only answers as me — trained on my background, my tone, what I will and won't talk about. Same questions I ask my clients: What do you want to share? What's off-limits?

Now when I'm pressure-testing a piece of content, I can ask: does this actually sound like me? Is this the Danielle spin? And it will straight-up tell me — this is exactly what you would say — or — I'm not sure this is in your voice.

That's not AI replacing my work. That's AI protecting it.

The technology is only as strong as the identity you put into it. Which means the most important AI skill isn't prompting — it's knowing yourself well enough to train it properly.

Are you using AI as a tool or letting it use you?

🎙️ This was just one of the takes I shared at the HR Brew Summit with the incomparable Kate Noel, Head of People at Morning Brew.

Check out the full clip: https://www.linkedin.com/posts/hrbrew_we-asked-branding-expert-danielle-zeitlen-activity-7462449610456748032-fbnx?utm_source=share&utm_medium=member_desktop&rcm=ACoAAACo4xkB6b3VAGc5tzcw8qYTzbYhJ1WnYw4

05/26/2026

I'm certain that every person reading this has items in their closet that:
• Don't fit
• Aren't current
• Are no longer your style
• You've forgotten about
• You want to forget about

Now, let's look at your resume, experience section on LinkedIn or bio.

How much of that no longer fits you?

How much is no longer in style (or in demand)?

How much isn't relevant to who you are today?

And yet, you're hanging onto it. Why?

Just like you do with your clothes and this notion of "someday," you're hanging onto roles you've had, tasks you've done and projects you've completed as if they'll one day be in demand. As if you'll actually put them on (you won't and you don't want to).

Recently I told someone I was a closet declutterer but for your professional CV. I help you part with the roles and tasks you no longer want to talk about and instead focus on what you actually want to show off. I can also clean out your closet (just ask my friends!).

If you're ready to say goodbye to roles, tasks, industries or projects that no longer serve you, let's chat.

05/18/2026

A piece I was quoted in last year resurfaced for me this week — and the advice still holds.

It was about navigating unemployment, with input from career coaches, financial experts, and resume strategists. It's very much worth a read if you're in transition.

But I also want to talk to the people who aren't.

Because the LinkedIn advice I shared in that piece? It applies whether you're job hunting or not:
→ Your headshot isn't a formality. Dress like the version of you that gets hired. Smile. Clean background. Done.
→ You get 220 characters in your title. Most people use 40. Pack it with keywords, expertise, and one human detail that makes someone want to talk to you.
→ Your "About" section is your narrative, not your résumé. If it could belong to anyone else in your field, rewrite it.
→ And if you are between roles: "Open to Work" isn't a scarlet letter. Be gracious about where you've been, specific about where you're going. People want to help — make it easy.

The professionals who land the next role, the speaking gig, the inbound client — they didn't scramble to fix their profile when they needed it. They built it when they didn't. It's never too late to get yours ready.

Read the article now: https://www.success.com/steps-to-take-after-job-loss

05/13/2026

Every morning I drive the same route to the gym. I've been driving this same route for almost 3 years now, so I know what to expect. I know mostly how long it will take, where the traffic might be and where the speed cameras are (lesson learned!).

As part of this journey there's a large hill. The kind you can't see past and don't know what's at the bottom, unless you've driven it before. I know that no matter the time of day or the speed I go, the traffic light at the bottom of the hill will always be red. Always.

I know that racing over the hill just means having to brake hard as you come over the top. Which is why I don't fly over the hill. I actually drive fairly slowly because I know it won't matter. I know what's coming. I know a stop is inevitable.

But every day there are cars going around me or whizzing past, because they don't know. They're uninformed. (for those who know me, you know that going slow is NEVER my M.O. so I must truly know what I'm talking about here!)

And inevitably I see them at the bottom. Usually right in front or next to me, because, red light.

They're rushing because they're anxious to get where they're going: work, school, the gym, home, etc. This is what we do when we don't know what's ahead or we just want to hurry things along.

But when you have experience, when you've literally been there and done that, you know better.

You know that you need to pace yourself. That racing won't make a damn bit of difference. You've learned the hard way, through experience. Through repetition. You've mastered this and now you can show others. You're now the expert because you took your time and put in your miles (or reps).

Expertise isn't rushing. It's pacing, it's learning, it's absorbing. And then showing others how to do the same. How to learn from you and your experience.

When I coach or work with clients, I'm never racing over the hill. I'm helping you to understand that you don't have to either. That taking your time and learning what awaits you is how you learn who you are and how you want to show up. That building your Personality Brand isn't a race. It's just climbing the hill and feeling confident that you know what's on the other side.

But, if you're the type to need a quick win I've got a few options to help you jumpstart your Personality Brand. We can always take things slowly after...https://www.morethanwordscopy.com/resources

04/24/2026

Where are my Westchester peeps?

Come join me IRL on May 7th at The Idea Kitchen in Larchmont for a lunch and learn that will be just as much learn as lunch! (perhaps more so)

This hands-on session will help you understand how to use LinkedIn (yes, this very platform) to stand out for all the right reasons. Whether you're seeking your next opportunity, starting your own business or struggling to attract clients, this session is for you.

You'll leave full on delicious food and full of ideas and next steps on how to show up authentically and get noticed for the right reasons.

RSVP now by scanning the QR code or https://archieapp.co/the-idea-kitchen-1/public/events/lunch-learn-with-danielle-hughes

04/22/2026

My HR hot take: Your personality is your competitive advantage.

That was just one of the questions HR Brew's Kate Noel asked me for her People Person podcast. I was so thrilled to be asked to attend HR Brew's Talent 2030 Collective Conference and even more thrilled to sit down with Kate to dish on what I'm seeing in the market around hiring, jobs, search and more.

And even though she wanted to steal my title (which I gladly offered for a price — we're in negotiations), we managed to still have a jam-packed conversation about burnout, AI, employee advocacy and more (stay tuned for how to tune in).

So why is this my hot take? Because in a world where AI is making every resume the same, all we have is what makes us uniquely different: our personality. And understanding how to showcase and leverage what you bring to the table is how you can advocate for yourself and advance.

The whole conference was a push and pull between AI and humanity and how both can work together and coexist in organizations. But with a lot of guardrails and a lot of work to be done to ensure that people remain at the forefront.

And of course the Eras Tour blouse made another appearance and garnered tons of compliments from fellow attendees. I'm starting to worry I can never wear anything else.

Much more to come on conference takeaways in my next post. Stay tuned.

04/17/2026

Did you know there are three positioning traps that corporate professionals fall into?

I delved into all three during my breakout sessions last weekend at the Women's Center Leadership Conference.

They are:
Title-Led: Your headline or how you introduce yourself is simply your job title and company.

Task-led: Your intro is a list of things you do, or that your job description says you do. But they just scratch the surface and don't really say anything specific.

Humble-Led: You feel the need to qualify or minimize everything you do just in case it comes off as braggy or that (god forbid) you did this all on your own.

Title-led for an early career professional is fine. But not surprisingly most people mid career or higher identify with task-led or humbled-led. And both are hurting you.

One makes you a doer or order taker and the other doesn't showcase your value or expertise. Whether you're looking for a new role, a promotion or just want to be more visible inside your organization (or outside of it), you need to break free of these traps.

My Maven course will help you Reposition Yourself for the Career You Actually Want.

It's 4 live sessions, office hours and hands on work and feedback to get your positioning aligned with what you ACTUALLY do and who you ACTUALLY are.

We kick off next week and this link gives you 20% off. Get all the details including the full syllabus and register today: https://maven.com/more-than-words-marketing/reposition-yourself-for-the-career-you-actually-want?promoCode=career

Address

New York, NY

Telephone

+19174954965

Website

http://www.daniellezhughes.com/

Alerts

Be the first to know and let us send you an email when More Than Words Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to More Than Words Marketing:

Want your business to be the top-listed Business in New York?