Exposed Digital

Name: Exposed Digital
Address: New York, NY, US
Telephone: +16464006658

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New York, NY
Exposed Digital

We're turning digital services into an art form. We're turning digital marketing into an art form. Knowing who, when, where and how to reach is key.

We dive deep within your brand and competitors to figure out who your target audience is and how to reach and profit from it. Why Choose Us? In one word… Optimization

We consider campaign creation and optimization an art form. We are creative in how we target, develop and optimize our campaigns making sure that you get the most out of every single cent.

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Defined by client satisfaction, retention and growth. We offer a unique collaborative approach unseen previously within the industry. Our team is spread across 6 different time zones ensuring that you, our client, will always have the most relevant and qualified people working on your campaigns & projects. From account managers, market experts, developers to ppc and search specialists with over 15 years experience - we make sure that your needs are covered.

10/23/2019

Did you know about child themes in WordPress?

10/21/2019

>> What is a CDN (Content Delivery Network) and why it’s great?

10/14/2019

>> How to Secure a WordPress Website

10/10/2019

We took the challenge to develop a website for Undershark that fits perfectly with their sports focused brand image.

• We implemented a functionality in which users can see information about every athlete. This works great on desktop devices as well as mobiles.

• Creatively animated each section of the homepage.

• The admin can make changes in the website without any development knowledge needed, onboarding material provided.

• Website is 100% responsive on any device.

10/09/2019

Do you use Email Automation?

10/07/2019

>> About Conversion Rate

10/04/2019

>> Landing Pages Concepts for Lead Generations > A landing page is the page where users land after they have clicked on an ad.

Usually, it’s a standalone web page, specifically created for marketing purposes.

Here are some things to keep in mind when working with landing pages:

1. Clear objective.

What do you want from your visitors?

You should set a clear objective that should go hand in hand with the marketing campaign’s goal.

2. Short form.

Keep your lead generation form as short as possible, the less actions are required, the higher your chances for a conversion.

3. Clear message.

When users land on the page, the message should engage them fast.

If your message is clear enough, users will stay to discover more about your business.

4. Clear call to action.

The Call to Action is what will make them convert.

A strong CTA will make users feel that they really need what you’re offering them.

If the message is clear and users will stay to find out more, with a poor CTA you will lose them.

5. Relevant with ad.

The Landing Page should always contain the same idea or message you included in the Ad visual for your campaign.

If these don’t correlate you’ll have very high bounce rates.

>> Need any help creating landing pages that convert?

Get in touch!

10/01/2019

Programmatic helps you take Ads to the next level.

09/30/2019

>> How to improve Website Speed > A website creates the first impression of a business.

High performing websites are as important as having good looking ones.

Page load times have a substantial impact on sales and marketing.

Here are some best practice steps that you can take in order to speed up your site:

1. Use a fast web server or proxy server.

A decent hosting plan can have unexpected results when it comes to fast loading times.

The type of server is also massively important, currently the fastest options for websites are servers using OpenLiteSpeed technology combined with their own caching engine for most sites.

2. Enable Caching

A strong caching engine will dramatically decrease loading times even for uncached pages.

When using LiteSpeed, LSCache engine is the perfect fit for both Wordpress and Magento sites.

There are a myriad of other caching engines that do a great job, just make sure you have something installed.

3. Reduce the DNS lookup time

This is again tied to your hosting and their DNS servers.

Decent hosting will have short DNS lookup times resolving this issue right off the bat.

4. Database table and query optimization

Problems within the DB are usually present in sites that don’t use popular CMS’s as Wordpress or Magento, even so, these CMS’s may still run into DB issues if the platforms are old.

We suggest running scripts and plugins that optimize DB’s and tables in order to speed up the site.

This will not have a major impact unless there are sever problems that are drastically hindering the usability of the website.

5. Enable file compression

Many caching engines do this but aditionally you can run gzip file compressions on all images, html and javascrip codes.

This does wonders and can be placed within your .htaccess file.

6. Audit the plugins and addons

Plugin and extension conflicts are always a pain.

If your site’s performance is hindered, make sure you disable and enable each extension manually and look for obvious improvements within performance when certain ones are disabled.

Once you identify the culprit, replace it or just get rid of it.

>> Improving your website’s speed can be challenging, but if done well, it can drastically decrease bounce rate and increase sales and lead generation.

>> Is your page load time low? Let us improve it for you!

09/10/2019

In order for Google Analytics to track every data from your website, you must pay attention to the place where you install the code.

09/09/2019

>> How Much Content is Too Much Content > Short Content vs. Long Content > Short is always better if it allows you to convey the full idea thus bringing value.
If short content just teases and does not provide the value it should, you should be creating a longer piece.

>> Short Content - Why/When to use it:
-It requires less time to create
-It can be published more often, allowing for recurring audience engagement
-Higher chances to be understood
-Better engagement rates

>> Long Content - Why/When to use it:
-Investing time and resources in creating long content will bring higher value to your audience
-Increases brand trust
-More room to work on SEO
-Long content can be easily repurposed

Always experiment and listen to your audience, they can give you a lot of perspective.

Need help creating content for your blog or website? Let us know.

09/06/2019

>> Outsourcing Pricing Models > Fixed Price - the most popular and efficient agreement.

A solution for projects that last a few months and are not prone to changes during the project.

Every task and detail should be clearly outlined at the beginning to prevent frustrations as the project moves forward.

>> Hourly - you pay for hours spent working on the project.

This method is flexible and a solution for long term projects.

It allows for new tasks to be added regularly without any sort of constraints.

>> Dedicated Resource - the outsourcing team becomes the client’s team.

This works well for larger projects and when the client needs to supplement their own in house team with more power.

Resources are paid a monthly fee and work under the client’s project management methodologies.

Need to outsource a project?

Our development team is always ready to take on new challenges.

Address

New York, NY

Telephone

+16464006658

Website

https://exposeddigital.com/

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