DIAZ & CO.

11/03/2017

Dia de los Mu***os is a Mexican holiday about celebrating loved ones who have died. Stories of how Mexicans and other Americans have adopted this tradition.

El Día de los Mu***os is confused with Halloween, but despite the skulls it's not spooky. It's a celebration of those loved ones who are gone and we miss.

10/12/2017

My latest AMA post: Attention marketers: multicultural marketing approaches can clash with multiple views on what America ought to be.

Multicultural marketing can significantly increase a brand's relevance, but these efforts must be mindful of these three key lessons to guarantee...

06/30/2017

Can you/your peers benefit? Check out my upcoming FREE webinar - Wed 7/12 at 1pm ET/12pm CT/10am PT http://bit.ly/2spv4QZ

Marketers are not getting the most out of their efforts to drive growth in the mature U.S. market, as they miss looking at how Hispanics are contributing to their desired outcomes.

06/20/2017

Watched this last night - love that this segment included multicultural women. How to lead in an industry that is not very diverse.

This episode of The Vanguard: Women in Media explores the women of the print industry. Newspaper journalist Jill Abramson, New Yorker Magazine cartoonist Liza Donnelly, Essence magazine’s editor-in-chief Vanessa Deluca, and Latina magazine’s editor-at-large Verky Baldonado.

06/13/2017

Deloitte found that businesses with inclusive cultures were twice as likely to meet or exceed their financial goals.

Many companies acknowledge the importance of building a diverse team. But if employees of different backgrounds don’t feel like they belong, those efforts won’t pay off. While 71% of organizations aspire to have an inclusive culture, only 12% meet that goal, according to a new study by Deloitte.

04/11/2017

Here's my latest AMA Executive Circle post about the instances in which customer lifetime value data and emotional segmentation eliminates the need for Hispanic-targeted efforts vs. cases in which a Hispanic focus is a must. ow.ly/4pJB30aAwIh

How much will the customer-led, data driven personalization impact Hispanic marketing? Here are six guidelines to improve development.

03/18/2017

If your boss was a cat comic strip - when you deliver a micro aggression and don't even realize you did

02/23/2017

What is your growth plan for 2017? More than half of mid-market executives surveyed said they expect to increase their revenues outside of the U.S. There's an opportunity to market test among multicultural groups in the U.S. before going abroad http://ow.ly/cMQ2309iBYZ

Mid-market executives are cautious but confident about their prospects for growth in 2017.

02/22/2017

Brands must stop focusing on in-language messaging, niche offerings and culture-driven entertainment, and start tapping the nuances in how culturally diverse consumers engage with their mainstream items, communications and touch points.

CMOs need to think about engaging Hispanics as another opportunity to deliver personalization.

02/16/2017

The share of women and racially/culturally diverse reps in Congress has reached an all-time high, but still under-represented vs. U.S. population base http://ow.ly/Rt2a308SzDH

Apart from its political makeup and policy objectives, the new Congress differs from prior ones in other ways, including its demographics.

02/15/2017

Despite slowing growth rates, Latinos still accounted for more than half (54%) of total U.S. population growth from 2000 to 2014. http://ow.ly/nt2j308Rwe0

A drop-off in immigration and a declining birth rate has curbed overall growth of the Hispanic population and slowed the dispersion of Hispanics...