Quantikal, New York, NY (2026)

11/24/2022

📌 Marketers invest in influencer marketing 📌

Since influencers and content creators are the new social media phenomenon, these platform preferences encourage the use of creators as a vessel for new audiences. According to Sprout Social, 45% of brands have influencers post on their own accounts on behalf of the brand.
Instagram is their top pick, followed by Facebook and TikTok.

Keep reading here: https://quantikal.com/2022/11/24/marketers-invest-in-influencer-marketing/

Do you have any influencer in mind to promote your brand? Let us know in the comments below.

Content creator partnerships are growing more and more every year. Let’s dive into some of the reasons why marketers plan to spend big on influencer marketing. According to a Sprout Social report, 62% of brands prioritize generating more engagement with their target audience and 60% of brands want...

11/16/2022

📝 Shopify launches Collabs 📝

Shopify announced a new Shopify Collabs on its platform, allowing creators to connect with merchants and give them a new way to make money. Collabs can be a good way to make stores and products more visible, and it can also help manage relationships between creators and merchants.

Keep reading here: https://quantikal.com/2022/11/16/shopify-launches-collabs/

Would you apply for a Collabs account? Do you think this can help independent brands? Let us know in the comments below.

Creators will be able to find and partner with independent businesses easily. If you want to know more about this launch, keep on reading. Shopify announced a new Shopify Collabs on its platform, allowing creators to connect with merchants and give them a new way to make money. How to get started?...

11/01/2022

📢 What the latest Search updates mean for advertisers 📢

Read everything you need to know about Search On 2022!
Google is stepping out of the traditional search box by combining new inputs and developments in computer science. From text searches to phone camera pictures and voice-overs, Google has been optimizing its search engine toward a more natural way of exploring information.

Keep reading here: https://quantikal.com/2022/11/01/what-the-latest-search-updates-mean-for-advertisers/

What do you think about this visual approach? Will you be using these features in the future? Let us know in the comments below!

At their latest event, Google showcases recent Search updates that could help marketers unlock its full potential. Google is stepping out of the traditional search box by combining new inputs and developments in computer science. From text searches to phone camera pictures and voice-overs, Google ha...

10/27/2022

📌 YouTube is now testing a Promotions tab 📌

YouTube is now letting creators promote their channel and content without going through Google Ads Manager. This is being tested with a limited number of users.
This new tab will be found in YouTube Studio, so if you have access to this new tool, you may see the tab in the Promotions section on YouTube Studio’s Content page.

Keep reading here: https://quantikal.com/2022/10/27/youtube-is-now-testing-a-promotions-tab/

What will you do? Would you migrate toward this new Promotions tab? Let us know in the comments below.

If you want to learn more about this new feature, keep on reading. YouTube is now letting creators promote their channel and content without going through Google Ads Manager. This is being tested with a limited number of users. This new tab will be found in YouTube Studio, so if you have access to t...

09/08/2022

📝 Microsoft announces new updates 📝

Microsoft announced new updates on its blog, including vertical-based ads, Automotive ads, Customer Match enhancements, and more. These features should be rolling out in these upcoming weeks across US markets.

Keep reading here: https://quantikal.com/2022/09/08/microsoft-announces-new-updates/

Will this be Microsoft’s advantage? Tell us what you think in the comments below

If you want to know more details about Microsoft’s announcement, keep on reading Microsoft announced new updates on its blog, including vertical-based ads, Automotive ads, Customer Match enhancements, and more. These features should be rolling out in these upcoming weeks across US markets. Vertica...

08/25/2022

📢 Upgraded YouTube shopping tab: new Shopify integration 📢

YouTube recently announced new shopping features to its platform given the recent integration with Shopify. Now, creators will be able to link their store to their own YouTube channel so that users can complete purchases without leaving the platform.

Keep reading here: https://quantikal.com/2022/08/25/upgraded-youtube-shopping-tab-new-shopify-integration/

Will you link your Shopify platform to YouTube Shopping? Do you think this is a good integration? Let us know in the comments below!

If you want to learn about this new alliance, keep on reading YouTube recently announced new shopping features to its platform given the recent integration with Shopify. Now, creators will be able to link their store to their own YouTube channel so that users can complete purchases without leaving t...

08/19/2022

📌 What does Google have to say about shifting privacy settings? 📌

As many of you know, third-party cookies have been the typical source for digital marketing over the past years. However, user privacy and new regulations are making advertisers reevaluate their ways. Now, Google is actively testing new ways to engage with audiences.

Keep reading here: https://quantikal.com/2022/08/19/what-does-google-have-to-say-about-shifting-privacy-settings/

What will you do about this new privacy shift? Are you optimistic about the cookieless future? Let us know in the comments below!

Now that third-party data is saying goodbye, learn about Google’s new privacy approach As many of you know, third-party cookies have been the typical source for digital marketing over the past years. However, user privacy and new regulations are making advertisers reevaluate their ways. Now, Googl...

08/11/2022

📝 New features for Discovery Ads 📝

Google is launching new features for Discovery ads to help keep audiences engaged with your ads. The new features include better ad experiences, improved creative support, new insights, and enhanced campaign management.

Keep reading here: https://quantikal.com/2022/08/11/new-features-for-discovery-ads/

Now, tell us: what do you think of these new features? Leave a comment below!

Better ad experience, creative support, new insights, and more. Keep on reading to find out! Google is launching new features for Discovery ads to help keep audiences engaged with your ads. The new features include better ad experiences, improved creative support, new insights, and enhanced campaign...

08/03/2022

📢 Google Automatically Updates Smart Shopping to Performance Max 📢

Google is now automatically updating Smart Shopping campaigns into Performance Max. Although this is something Google has been anticipating for a while, updates will be fully out in September. Google will self-update from your previous Smart Shopping campaign to Performance Max, which will include your previous learnings, budgets, and campaign settings.

Keep reading here: https://quantikal.com/2022/08/03/google-automatically-updates-smart-shopping-to-performance-max/

What do you think about Google’s automatic update setting? Did it take you by surprise? Let us know in the comments below!

Google is eliminating Smart Shopping campaigns for good. If you want to know how and when, keep on reading. Google is now automatically updating Smart Shopping campaigns into Performance Max. Although this is something Google has been anticipating for a while, updates will be fully out in September....

07/29/2022

📌 Our Best Picks from EcomWorld 2022 📌

As you all may now, this year’s EcomWorld event was filled with important CEO’s, brand founders and marketing specialists giving their best advice on e-commerce strategy. There were more than 80 speakers that gave exclusive intel on their businesses, and Quantikal was there to hear all about them.
We gathered the best of the best, and we are ready to share the highlights of each one of them. So, keep calm and keep on reading!

Full article here: https://quantikal.com/2022/07/29/our-best-picks-from-ecomworld-2022-all-you-need-to-know/

Did you attend this year's EcomWorld? Which speaker did you enjoy the most? Let us know in the comments below!

As you all may now, this year’s EcomWorld event was filled with important CEO’s, brand founders and marketing specialists giving their best advice on e-commerce strategy. There were more than 80 speakers that gave exclusive intel on their businesses, and Quantikal was there to hear all about the...

07/22/2022

📝 Google Launches Ad Creative Studio 📝

Ad Creative Studio is now available! Google announces this new launch that allows advertisers to customize videos and display ads.
Last year, Google rolled out its beta version, aiming to change ads for multiple audiences, user demographics, languages or contexts.

Keep reading here: https://quantikal.com/2022/07/22/google-launches-ad-creative-studio/

Do you think this will be beneficial for creative teams? Will it be quicker than having to build new ad sets with different audiences? Let us know in the comments below.

Read all about Google’s feature for new ways of creating ads Ads Creative Studio is now available! Google announces this new launch that allows advertisers to customize videos and display ads. Last year, Google rolled out its beta version, aiming to change ads for multiple audiences, user demogr...

07/20/2022

📢 Google Ads will now run Diagnostic Insights 📢

Google is launching a new format on the Insights and Overview page called Diagnostic Insights. This data will identify issues in your campaigns when running diagnostic checks.Even though this is currently a beta version, Google is trying to roll out these insights to randomly chosen accounts, but with limited access.

What will Google show on the diagnostics report?
Keep reading here to know more: https://quantikal.com/2022/07/20/google-ads-will-now-run-diagnostic-insights/

If you want to know more about this new diagnostics tool, keep on reading. Google is launching a new format on the Insights and Overview page called Diagnostic Insights. This data will identify issues in your campaigns when running diagnostic checks. Diagnostic Insights will show issues in Performan...

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