23/09/2022
Recently wrapped an incredible brand strategy and brand development project for Market Enginuity, the leader in sponsorship sales for public media stations across the U.S. The organization enables NPR and PBS stations nationwide to flourish by driving revenue. When they decided to expand into the world of podcasting, they called 🏴 https://www.linkedin.com/company/motto/ to help build their next innovation: Soundrise.
THE PROBLEM
The podcast world is dense and competitive. Networks and platforms are consolidating. Bigger companies are buying up podcasts in droves. They are all saying the same thing: “Plug your podcast into our massive machine platforms and we’ll make you successful!”
Yes, they can grow audiences and bring in revenue. But, this comes at a price: independent creators sign over creative control for the privilege of having their voices heard at scale.
Motto worked closely with Executive leadership to create what is now Soundrise. Soundrise was designed to help diverse, unfettered genius—explore out loud. Soundrise protects independent podcast content creators by respecting their creativity and growing their shows to ensure long term success.
IDEA WORTH RALLYING AROUND™
“Independent Together” became our Idea Worth Rallying Around™. It champions creative energy, unites under a common cause, and celebrates alliances.
THE NAME
We named it Soundrise which is inspired by the idea of igniting change, fueling success, and championing podcast creators. A powerful surge. Play on ‘sunrise’, meaning new dawn. It also focuses on the idea of improvement and a rise in quality, rise in awareness, and rise in funding.
CULTURE WORK
Motto immersed ourselves in the leadership, culture, brand, and product to capture the spirit of the company. Then we got to work on clarifying the brand, aligning culture to a brand motto, and turning that into a visually-rich identity that connected who they are to the outward-facing brand.
WHAT WE DID
→ Leadership Workshop
→ Culture Alignment
→ Brand Strategy
→ Tone of Voice
→ Brand Story & Messaging
→ Visual Identity
→ Brand Style Guide
→ Art Direction
→ Website
WORK WITH MOTTO
→ http://wearemotto.com
