XP Strategy

Name: XP Strategy
Address: New York, NY, 07724, US
Telephone: +19173319897

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XP Strategy can manage your Amazon marketing, optimizations & content, & advise on growth strategies.

09/16/2026

One of my most interesting events this year wasn’t an Amazon event.

I attended Alibaba.com CoCreate as part of a group helping launch Accio’s expert-trained agents. We’ve been bringing our methods and workflows into an AI workspace so more e-commerce businesses can put them to use.

That includes areas like product validation, market fit, conversion optimization, and PPC support—work that matters to brands selling across different channels.

A highlight has been working with an amazing team of e-commerce experts. Everyone brings a different specialty, and it’s been exciting to see that experience come together in this project.

In an AI world that’s constantly evolving, Accio brings an interesting approach: giving sellers access to practical workflows developed with experienced e-commerce professionals.

Thanks to and Alibaba.com for bringing this group together. I definitely recommend checking it out.

Explore Accio here:
https://www.accio.com/work/app?src=p_pn_abechomali

09/10/2026

Excited to share: I'm one of the first experts training an agent on Accio.

My agent — Amazon PPC Pulse — brings the Amazon PPC systems I use with brands into Accio's AI workspace for e-commerce.

Launching around Alibaba.com CoCreate.

Go to Accio and try Amazon PPC Pulse, trained by me.
https://www.accio.com/work/app?src=p_pn_abechomali

Alibaba.com

07/29/2026

Most Amazon sellers make the same PPC mistake on day one, and the gurus keep telling them to do it.

They launch with auto and broad campaigns right away. It sounds efficient. It's actually a terrible way to start.

Here's why: on day one, Amazon is watching whether the shoppers landing on your page actually buy. The fastest way to get that sale is to make sure what the shopper searched for matches your product exactly. That's what an exact match campaign does.

Auto and broad campaigns do the opposite. They throw everything at the wall to see what sticks, and a lot of what they show your ad for doesn't match your product at all.

So do it in the right order:
✅ Day one: exact match
✅ A few days later: layer in phrase match
✅ A few days after that: broad
✅ After a week or two: auto

Start tight, then expand. Trust me and thank me later. 👇

What's your go-to launch structure? Drop it in the comments.

07/27/2026

When it comes to AI, Amazon sellers are splitting into two camps.

One group uses AI to sharpen what already works. They make intentional decisions, protect their margins, and grow without pouring more money into ad spend.

The other group chases every new AI trend, the tools that sound impressive but eat up time and rarely move the needle. That path leaves you busy and behind.

To help you stay on the right side of that line, I'm speaking at the Seller AI Strategy Summit 2026 (July 28-30), hosted by Elizabeth Greene of Junglr.

You'll hear from 15+ experienced Amazon experts who know what it actually takes to use AI to grow profitably right now.

You'll learn how to use AI to:
✔️ Improve creativity and conversions without raising production costs
✔️ Cut wasted PPC spend and catch costly problems earlier
✔️ Make smarter inventory, catalog, and marketplace decisions

My session, "Catch PPC Problems Before They Cost You: Using AI as Your Campaign Watchdog," shows you how to spot costly campaign issues early, plus ideas you can put to work right away to save time, protect profit, and grow revenue.

🎟️ Tickets are just $9. A single missed opportunity or avoidable mistake will cost you far more.

AI is reshaping Amazon. Don't get left behind.

👉 Grab your ticket here: https://maximizingecommerce.com/SAISS26-Abe-Chomali

Doors open soon.

07/21/2026

Join Abe and a lineup of top ecommerce and Amazon experts for three days on how AI is changing the game for sellers. Abe will be breaking down how to catch PPC problems fast and put AI to work on your account, so you spend less time buried in data and more time growing.

📅 July 28-30, 2026
💻 Online and free to attend

Abe's session is one you won't want to miss. Grab your spot here:
👉 https://maximizingecommerce.com/SAISS26-Abe-Chomali

Register for the full summit:
👉 https://go.maximizingecommerce.com/seller-ai-strategy-summit-2026

07/20/2026

On July 27, Amazon is changing how product titles work — and if you don't act, their AI will rewrite yours for you.

Titles are being cut from around 200 characters down to 75. Anything longer gets auto-rewritten by Amazon, and in a lot of cases that means dropping the exact keywords your rankings depend on. We've even seen Amazon swap words entirely (one listing had "bassinet" changed to "crib" — enough to get it suppressed until it was fixed).

The good news: if you handle it the right way, you can come out ahead. In listings we've rewritten with real data, we've recovered and even grown the search volume Amazon's rewrite would have cost.

Watch Abe break down exactly what's changing, how to see Amazon's planned rewrite inside Seller Central, and what to do before the deadline.

Don't let Amazon decide for you. Protect your listings 👉 links.xpstrategy.com/title-rescue

05/18/2026

Most Amazon brands think better PPC results come from “better ads.” But the best-performing brands know it starts way before the click 👀

I’m excited to be speaking at the PPC Mastery Summit (May 19–21) where I’ll be sharing:
👉 What Winning Amazon Brands Do Differently for Better PPC Results
We’ll break down the strategies top brands use to:
✔️ Lower wasted ad spend
✔️ Improve conversions
✔️ Scale profitably without constantly increasing bids

Plus, you’ll hear from other top Amazon PPC experts sharing what’s actually working right now 🚀
If you’re serious about growing on Amazon in 2026, you won’t want to miss this.

🎟️ Grab your ticket here:
https://maximizingecommerce.com/PPCMS26-Abe-Chomali

See you there 👊

04/08/2026

🚀 I’m speaking at Ecom Mastery AI 2026!
Join me in Nashville as I break down:
“Advanced Amazon PPC Strategies for 8-Figure Brands”

If you're serious about scaling on Amazon, this session is where strategy meets real performance. We’ll dive into what’s actually working right now—no fluff, just actionable insights to help you drive profitability and dominate your category.

📍 Grand Hyatt, Nashville, TN
📅 April 8–12, 2026

Let’s talk growth, AI, and the future of eCommerce.

🎟 Tickets start at $497
👉 www.ecommastery.ai

Who’s coming? Drop a 🔥 in the comments!

01/16/2026

🔥Still reacting to Amazon changes? 😅There’s a better way.
I’m excited to be speaking at the Seller Strategy Summit 2026 (Jan 27–29), a 3-day virtual event focused on profitable, strategy-first growth.
20+ experts. Real frameworks. No fluff
Hope to see you there! Join us 👉 https://maximizingecommerce.com/SSS26-Abe-Chomali

12/15/2025

Had a great conversation with Danan Coleman on The eCom Growth Show. We talked about selling before Amazon, why ads fail when listings are weak, and how Amazon is finally catching up to “real business.”
Episode 53 is live, appreciate Danan for having me on.
Full episode here >> https://youtu.be/zIfy_lU3mOI?si=Cj7Oauyqwqb_hrMx

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New York, NY
07724

Telephone

+19173319897

Website

http://www.xpstrategy.com/, http://linktr.ee/xp.strategy

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