Aimee Is Beauty

Aimee Is Beauty We are a boutique publicity firm specialized in niche beauty, gift and unique consumer brands.

Merry merry and happy happy holidays 🎄⛄❄️
12/25/2024

Merry merry and happy happy holidays 🎄⛄❄️

“During the holidays…berry-infused scents are festive yet unexpected, especially when berries are paired with green note...
12/13/2024

“During the holidays…berry-infused scents are festive yet unexpected, especially when berries are paired with green notes.” I was quoted as a fragrance expert saying this in Oprah Daily a few years ago and I still feel that way. I burn lots of candles during the holidays. I got sick of burning pine candles, so I try to find holiday fragrances that are more unique. This year, I’m burning (and LOVING) Bay Berry. This gorgeous scent blends depths of blackberry and cassis with notes of leafy green and sage that lift and brighten. Available for order from my beloved client (cieluxe.com (http://cieluxe.com/))🧑🏻‍🎄.

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I’m a terrible liar so I always work with brands I love. Then, I can sing their praises in a completely genuine way. Tha...
11/23/2024

I’m a terrible liar so I always work with brands I love. Then, I can sing their praises in a completely genuine way. That’s one reason the media trust me when I tell them that something is great. They know I only say it if I believe it sincerely. This has led to longstanding relationships with both my clients and my media contacts and given me a career I love. So grateful and thank you dear Hope Gillerman for this amazing review!

Christmas came early!!!! We’re SUPER excited to have secured this spot in   of 2024! for our beloved client, , and their...
11/07/2024

Christmas came early!!!! We’re SUPER excited to have secured this spot in of 2024! for our beloved client, , and their fantastic fragranced products. Head to OprahDaily.com for the full list and pick up the Oprah Daily’s special 2024 Holiday Edition on newsstands November 12! Bravo and thank you to all!

HUGE thank you and happy holidays to  magazine and Deputy Beauty Director, Jackie Fields, for including  in their round-...
11/07/2024

HUGE thank you and happy holidays to magazine and Deputy Beauty Director, Jackie Fields, for including in their round-up of the best Advent Calendars for 2024. This one really is a beauty! Available at CieLuxe.com!

I'm not perfect...but my holiday gift guide pitching is STRONG! We've had clients featured in basically every major gift...
07/30/2024

I'm not perfect...but my holiday gift guide pitching is STRONG! We've had clients featured in basically every major gift guide from Byrdie to Oprah and beyond.

Please join me and fellow PR powerhouse and beauty brand strategist for this awesome workshop. Drop a comment below or DM and I'll get you all signed up!

YMMV, but one of our clients sold 250k worth of their gorgeous products from a gift guide placement. They are not alone!

Who doesn't ❤️ a good giveaway🤷‍♀️?!? Our clients, Cie Luxe Brands and I.D. Swiss Botanicals have teamed up to give away...
04/12/2024

Who doesn't ❤️ a good giveaway🤷‍♀️?!? Our clients, Cie Luxe Brands and I.D. Swiss Botanicals have teamed up to give away 3 complete, full-sized sets (retail value, $296 per set) of this amazing neurocosmetic skincare line, just arriving in the U.S. from Europe. (BTW - we have been using the products for a while and they are A-MAZING.)

To Enter:
1. Complete our super quick entry form. This link takes you there: https://sweepwidget.com/c/79066-0opv7du5.
2. Click the Instagram icon at the bottom of the entry form. It will take you to on Instagram. Click to "Follow" the I.D. Swiss Botanicals USA profile. Then enter the Instagram handle you followed with on the allotted line of the entry form. That's it!

No further entries will be accepted after 4/26 at 11:59 a.m . Winners will be notified by email.

More about I.D. Swiss Botanicals:

Plant-based, science-backed and super smart. This neurocosmetic skincare line was ingeniously designed by Swiss dermatologist, Aude Rimella and her husband, Cedric, to treat skin's surface issues (pre-mature aging, acne, inflammation, etc.) AND the underlying mental and emotional imbalances that often lead to skin concerns in the first place.

To achieve this, the products combine the finest, Swiss-grown, skin-loving ingredients including neuro-active ingredients, like the brand's proprietary CBD Beauty Complex, to calm the nervous system and encourage internal balance.

Good luck!

We watched our friend and client Becky Williams put her considerable passion and energy into creating and launching Mil ...
04/05/2024

We watched our friend and client Becky Williams put her considerable passion and energy into creating and launching Mil Usos skincare - a truly unique and inspired concept, and we couldn’t be happier to see the props rolling in. Her recent profile in described it as, “All-Body Products For Athletes Who Expect A Lot From Their Bodies.” Take it from us, if you work out regularly, this line of 3 multi-multi-multi-use products (full of tried-and-tested, super-high-quality ingredients) is all you need. And, though we know we don’t need to say it, GO Becky - you’re amazing!

Join me in sending some huge congrats 👏 🎉 to my PR client   for being selected to join the  MUSE Accelerator program! I'...
09/12/2023

Join me in sending some huge congrats 👏 🎉 to my PR client for being selected to join the MUSE Accelerator program!

I'm so proud to also have done PR for , whose super cool co-founders are mentors for MUSE Accelerator. Of course I must mention that still holds the title of my best dressed client EVER!

Both of these super innovative BIPOC beauty brands were the most fun to work with!

Don't miss this! This Barbie is going to be part of it too!!
07/24/2023

Don't miss this! This Barbie is going to be part of it too!!

Are you interested in getting your products in the hands of aestheticians? This is a VERY different experience than work...
03/22/2023

Are you interested in getting your products in the hands of aestheticians? This is a VERY different experience than working with other types of retailers. On the blog, meet Kate O’Grady - who in addition to her extensive experience in the beauty industry, is responsible for keeping my own skin in shape.

And if that were not enough...Kate understands that leopard is a neutral. Click the link in bio to read!

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New York, NY

Telephone

+16462218149

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