Flourish and Thrive Academy

Flourish and Thrive Academy We help jewelry and creative product makers and brands launch grow and scale their businesses to 5, 6 We're here to help you reach your goals.

To read more about our founders, Tracy Matthews and Robin Kramer, head on over to https://flourishthriveacademy.com/about

08/21/2026

Ok what’s the verdict?

Hey there, I’m Tracy Matthews 👋🏼 the founder of Flourish + Thrive | Jewelry Business Coaching + Community

I help jewelry designers build founder forward category of one brands that collectors can’t stop buying from.

Bam! 💥

Welcome!

If you’re new around here, here are a few things about me that you’ll either love or hate.

1️⃣ I’m a weirdo. I started this video at 4:44z

2️⃣ I’m an OG 90s indie designer who worked my way up the ranks by selling to over. 350 stores. Now I primarily focus on teaching founders how to build a brand online.

3️⃣ I love AI but not crappy AI like Chat G0T. I love good AI like DESIRE AI | The 24/7 AI Marketing Assistant For Jewelry Brands so if you’re an AI hater, I talk about it a lot. FYI.

4️⃣ I probably don’t take care of the jewelry that I own and make as as well as as I should hence this tangled mess.

Follow along for more jewelry, business tips, and advice Flourish + Thrive | Jewelry Business Coaching + Community

And please introduce yourself in the comments below 👇🏼

xo, Tracy

weirdo video content | founder led brands | yap video |

We are living in incredible times. Here’s why….First, forward this to your DMs to save for later.There a millions of pot...
08/20/2026

We are living in incredible times. Here’s why….

First, forward this to your DMs to save for later.

There a millions of potential collectors shopping on free social media apps like Instagram every day.

But most brands are waiting for the work to speak for itself.

Instead of creating founder facing content that builds your brand.

If you’re waiting for the work to speak for itself, you’ll be waiting for a long time.

The shift isn’t as hard as you think. I’ve witnessed my students make this shift. 𝐄𝐫𝐢𝐧 | Alaska Silversmith J. Parker

And many more who are using social media to create a community not to post and ghost.

Human first because people but from people!

Will you be a founder that gets “found” because your content builds your brand?

Or will you wave the surrender flag and give up?

Hopefully it’s the first one..

Ok I’d love your thoughts on this please?

Xo, Tracy

founder philosophy | personal brand | content pillars | yap content | voice overs

08/19/2026

Comment MAP and I’ll send you the Value Map plus Ai prompt to mine the unique parts of your brand that make it yours.

Showing your true self isn’t a weakness. It’s your biggest strength for your jewelry or product brand. With all the AI o...
08/18/2026

Showing your true self isn’t a weakness.

It’s your biggest strength for your jewelry or product brand.

With all the AI out there, being real is the only way people will truly trust you.

Stop hiding and start connecting by being more vulnerable because vulnerability is your edge.

Comment ‘MAP’ to get my Value Map to help you tap into your brand’s emotional anchors

Comment ‘DOUBLE’ to join the waitlist for my next visibility challenge to get coached by me.

Xo, Tracy


brand strategy | brand values | brand building | founder led brands | face of the brand

08/13/2026

When you over, explain why your price is fair, you lose.

Instead, ask better questions.

Your price is not a negotiation.

Be willing to walk away from the people whose budget doesn’t fit your product.

Hi, I’m Tracy! I help creatives and founders build brands that people can’t stop buying from.

Pricing comes down to confidence every single time.

Follow Flourish + Thrive | Jewelry Business Coaching + Community for more tips to build your brand at the right price.

Thank you to Nick Ayala for this incredible breakdown!

Xo, Tracy

sales objections | sales tips | creative founder | founder led | building a brand | marketing your business

08/13/2026

Stop defending your price!

If someone tries to haggle with you or lowball you, the person who explains their price first usually loses.

Instead, try this from Nick Ayala

1. Say the lowball offer back to them.
2. Ask how they got to that number.
3. Be ready to walk away.

And don’t negotiate on price.

Ok tell me your best price hagglers story. 👇🏼 I’d love to hear it!

Xo, Tracy

| small business | entrepreneur | overcoming objections | sales tips | sales strategy for makers | jewelry business owners | jewelry brand | product brand | unavailable for less

I hate to break it to you, but nobody is buying jewelry anymore.They’re buying into the world you’ve built around it, an...
08/12/2026

I hate to break it to you, but nobody is buying jewelry anymore.

They’re buying into the world you’ve built around it, and the piece is how they get to be part of that world.

Forward ⏩ this to yourself as a reminder.

I created an epic prompt you can use in your AI (plus a breakdown of the VALUE MAP) for you.

Comment MAP and I’ll send it to you in the DMs.

You’re welcome 😌

Tracy

Jewelry business owner | jewelry brand | value Map | Gen X | creatives | emotional buying triggers | luxury brand | jewellery brand | jewellery business | jewelry Maker | artist | creative | world views | contrarian take | small business

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+13477465695

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