Tactical Strategists

05/02/2026

What I Learned Building Artist-Branded Channels — And What Comes Next

04/23/2026

On this day in 1985, New Coke debuted, marking the first change in the soda’s formula in 99 years. It was notably not a hit. What launches have you been involved with that didn’t go quite as you’d hoped?

02/09/2026

Greatness doesn’t come from inherent talent. It comes from preparation.

01/31/2026

Cigarette Mom Rock or Divorced Dad Rock?

In the past month, there has been an emerging trend of showing appreciation for 'Cigarette Mom Rock' music on social media. The music genre is being

01/21/2026

New clients bring along new thinking. We are energized with exciting ideas, and converting them into solutions and successes!

01/08/2026

Will the new pyramid lead to better results, without putting in the effort?

Health Secretary Robert F. Kennedy Jr. has announced new dietary guidelines for Americans focused on promoting whole foods, healthy proteins and fats. And he has "declare[d] war" on added sugar.

01/02/2026

Here’s a batch of what was allegedly hot last year - do you agree? Which was the best?

Our unofficial annual advertising awards features work from Nike, Chili's, Ram Trucks, Kalshi, A24, and, yes, Australian Lamb.

12/29/2025

The Association For Performing Arts Professionals Conference, January 9-13 NYC. Who’s attending?

APAP is the national service, advocacy and membership organization for the performing arts presenting, booking and touring field.

12/25/2025

As 2025 concludes, here’s hoping you can enjoy the rest of the year with loved ones!

12/20/2025

Watch “One Shot” - then watch this.

Watch the groundbreaking process behind ONE SHOT with Ed Sheeran.

12/19/2025

It’s official -

The deal closes a long-running drama in which U.S. authorities have sought to compel ByteDance to divest.

11/24/2025

As teams jockey for playoff spots, coaches assist their groups toward where they need to be. How are YOU managing YOUR team?

The shift from problem-solver to coach is one of the most important moves a business owner can make.

11/13/2025

Today The Elephant In The Room has a simple suggestion for remembering more/forgetting less -

How to dramatically improve your short-term memory, with very little effort.

11/12/2025

97% cannot tell between human generated music and artificially generated music.

Fully AI-generated music now accounts for 34% of all tracks delivered to Deezer each day, according to new data released by the French streaming platform.