Tactical Strategists

Tactical Strategists He spent 12+ years at SiriusXM rising to VP/GM of Programming & Operations.

Gregg Steele Heppner is the founder of Tactical Strategists, a media development firm that helps companies build content, develop talent, and figure out what they actually have.

What I Learned Building Artist-Branded Channels — And What Comes Next
05/02/2026

What I Learned Building Artist-Branded Channels — And What Comes Next

On this day in 1985, New Coke debuted, marking the first change in the soda’s formula in 99 years. It was notably not a ...
04/23/2026

On this day in 1985, New Coke debuted, marking the first change in the soda’s formula in 99 years. It was notably not a hit. What launches have you been involved with that didn’t go quite as you’d hoped?

Here’s the first of three brief questionnaires on improving the concert experience (in comments below)
03/16/2026

Here’s the first of three brief questionnaires on improving the concert experience (in comments below)

We have a client interested in improving the concert going universe. Will you help with your opinions?
03/15/2026

We have a client interested in improving the concert going universe. Will you help with your opinions?

03/14/2026

If you wonder if your podcast needs direction - it does. Hit us up.

What’s your favorite Beatle’s least favorite song?
03/11/2026

What’s your favorite Beatle’s least favorite song?

Fans adored these tracks, but The Beatles could barely tolerate listening to them, let alone performing them live.

02/09/2026

Greatness doesn’t come from inherent talent. It comes from preparation.

Cigarette Mom Rock or Divorced Dad Rock?
01/31/2026

Cigarette Mom Rock or Divorced Dad Rock?

In the past month, there has been an emerging trend of showing appreciation for 'Cigarette Mom Rock' music on social media. The music genre is being

New clients bring along new thinking. We are energized with exciting ideas, and converting them into solutions and succe...
01/21/2026

New clients bring along new thinking. We are energized with exciting ideas, and converting them into solutions and successes!

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