08/13/2026
Could underpricing make it harder to win the work you want?
In this clip from a previous NYSBDC Learning Lab webinar, Marie Danielle Vil-Young, founder and creative director of À Votre Service Events®, shares a lesson from her own experience: price should reflect value, not fear.
For creative entrepreneurs, pricing can signal experience, confidence, and value. Charging appropriately also helps build a business that can invest in quality and sustainable growth.
Watch the full session, From Creative Passion to Profitable Business: https://youtu.be/KDUUce1Rju0