Joyful Business Revolution

03/18/2026

Hate to say it, but someone has to....You have been HOODWINKED by the modern marketing industry.

If you are an established and experienced (10+ years) consultant, trainer, or strategist, I'm going to break something down for you in about 45 seconds flat:

For years, the dominant marketing advice has been:

• Build a funnel
• Increase visibility
• Create more content to drive more traffic
• Host more sales conversations

Those strategies assume your problem is attention.

BRACE FOR IT: But for established experts, attention is rarely our issue.

The real issue is that your work has evolved — while the language has stayed rooted in an earlier chapter of your business.

Over time, many of us notice these two key shifts in our work:

1 - Our work draws from multiple disciplines AND our insight comes less from frameworks and more from pattern recognition and lived experience.

2 - How we describe our work no longer fits inside a simple description.

Sound familiar?

I've decided it's time that we do something about this - and I'm inviting you to join me either tomorrow or March 30th for a live session.

You'll get a first look at my new Simple Recognition Funnel — a different approach to marketing that begins with recognition, instead of persuasion.

Instead of pushing people through a traditional funnel (like we’ve all been taught to do),

you’ll learn how updated messaging allows the right clients to immediately recognize themselves in the work you do.

If you’ve ever felt like your work has grown more sophisticated, but harder to explain, this conversation is for you.

There's a few spots left! And I hope to see you there.

06/12/2024

Want the 3 most effective ways to grow your email list with NEW QUALIFIED leads (that the pros never reveal)?

I’m teaching you the exact messaging and process so you can add 100 new leads at our Email List Growth Challenge in July.

It’s gonna be fun!

I’ve slashed the ticket from 397 to 97 for this three session, hands on workshop for the next 24 hours.

Want an invite? Comment CHALLENGE below.

06/11/2024

Omg!! I started as a Fractional CMO yesterday for a company I respect and admire.

Within 36 hours I have:

Raised rates of programs and repositioned messaging

Built them a custom Brand Content Library - and took 10 years worth of videos, blogs, articles, and LinkedIn posts and begun organizing them into a searchable and findable format for reuse! (I thought they might cry tears of joy over this when it was sent over today!)

Reworked a sales page for their alumni event in September, as well as crafted the invitation copy that landed via email this afternoon.

Started working on a custom email sequence for upsells to said event.

Given everyone their to-dos for the next week!

I WAS MADE FOR THIS.

I love going in and cleaning up, organizing, revisioning, setting the growth strategy - and giving everyone the courage, confidence, and direction to go implement.

Team work makes the dream work.

Looking for a FCMO or know someone who is?

I’d love to interview and/or an introduction.

It was a full and fun day!

06/07/2024

We checked our phones at the door!

Last night’s LinkedIn Mastermind Dinner was so engaging that we didn’t get a picture. 🙏🏼

We also lost track of time - and at 10pm finally realized we had been laughing and talking and feasting for hours—and that maybe we should start packing it up!

And THIS is how I actually measure each dinner’s success: how long did the phones stay tucked away and how long did the conversation flow?

Grateful for Nina Froriep, Sophie, Samir Selmanović, Robin, and Maria. We each shared what is working well for us on LinkedIn - and what is not - and brainstormed some new ideas.

And of course, collaborations were discussed and introductions will be made.

And the entire French vegan meal was a huge hit!! (Forgot to take pics of the carmelized herb du Provence white beans and baguette.)

Side note- I’ve been getting lots of DMs asking me about how I structure these dinners and how I create the experience. If you have a question about this - drop it below. ❤️

06/05/2024

Not the most eloquent answer, but total truth.

Last week I was asked at an event: what’s been the biggest factor in growing your biz to what it is today?

Without delay I said:

I give a s**t about people and put .

I followed it with:
Most in this room know of me. But I’ve never once been concerned with being popular or famous.

I’m not a SM star.
I don’t run ads.
I don’t pay for “access” to people in high level masterminds.

I went on:

But what do I do? I do damn good work and tell the truth. I let my work speak for itself.

And this all means I sleep good at night.

High 5s for this!!!

❤️❤️❤️

06/04/2024

Who that? BEING crow?

06/02/2024

Knowing your “why” in life makes all the difference.

Here is (one of) mine:

When I was 14 years old, one thing became crystal clear to me after being bullied by other girls, constantly, both on the sports’ courts and off: I would one day work closely with women, helping them to pick their words carefully, maximizing their positive impact, and change the world in the process.

My passion for what I do on a daily basis, as well as my mission in life, stems from the core belief that words can and do change lives.

What’s your why?

05/26/2024

I helped a friend this week with the difference between honoring your word and honoring your action.

Big difference.

We can skirt around honoring our words in so many sneaky ways.

But as we’ve all heard, actions speak louder than words.

And this is true when it comes to ourselves!

My friend was struggling with getting back to the gym. He said he kept telling himself to go and then stuff kept coming up and so he’d tell himself tomorrow. And that tuned into the next and…you get the point.

I said: What if you honored the action?

The action is you drive to the gym and walk in. The rest will naturally unfold.

He was kinda floored. 😉 and I got an update the next day that he honored his action and felt so empowered.

This is just one example of how one small shift can make a huge impact.

I’m my own life and business, I honor my actions - even when I don’t “feel” like it.

For example, Mondays are money and mindset days. I have a coffee date with my business, record my weekly sales revenue, and set aside time for writing marketing content. ACTIONS.

Tuesdays are for teaching! I teach in other communities and develop out future teaching ideas. ACTIONS.

Wednesdays are for relationship building. I coach marketing clients, do laser focused outreach to colleagues I want to collaborate with and gather with my team. ACTIONS.

If you are struggling with any area of your life or biz, I invite you to honor your actions.

It’s life changing. ❤️

*All communication from me/my brand is joyfully 100% ChatGPT free.*

05/26/2024

Blisss!! Been playing in my studio all day! Mixed media projects in action.

05/25/2024