SPX Gym Design

SPX Gym Design We design gyms for luxury hospitality & multifamily brands to create standout gyms

Book a Call | View our Work at spxgymdesign.com

05/23/2026

You have 1 guest pass to the Yankees executive clubhouse…who are you bringing?

Bringing a little South Florida inside the gym.Palm vibes. Clean lines. Something that makes you stop and say…“Whoa. Wha...
07/29/2025

Bringing a little South Florida inside the gym.

Palm vibes. Clean lines. Something that makes you stop and say…

“Whoa. What is this place?”

That’s the moment everyone wants. The walk-in wow.
And listen, if you want that, you can’t play it safe. You can’t phone it in with some off-the-shelf layout and a few mirrors.

You’ve gotta make people feel like they’ve never seen anything like it.
That’s the whole point.

So yeah—if it feels a little bold? A little out there?

Good.
We’re probably right where we’re supposed to be.

And if it feels like too much?
Well hey, so did espresso the first time someone drank it. Now look at us.

And of course, under all of it, it’s still a place to get a dang good workout.

02/19/2025

💡 Lessons from a Year of Focused Sales Skill Building

I've worked a number of sales jobs in my life from personal training to cold calling. But over the past year, I’ve learned sales from a different frame; like sharpening a tool.

I now spot sales tactics everywhere. Whether it’s cold calls, chats with friends, or dare I say, even conversations with loved ones, the skillset is omnipresent. But here’s the interesting part: it’s not about manipulation or just getting what you want.

It’s about listening and—here’s the part people miss—being prepared and general awareness.

💭 Here’s my thoughts --

Want a job? Sending, “Hi, here’s my resume. Love your company,” isn’t enough.

Want advice? If there’s a big gap in experience, YOU need to bring overwhelming value to the table to even getting a response considered.

Following up with “Just checking in,".... If you want someone’s attention, research, show value, and treat them like the busiest person alive.

Sales isn’t limited to a role or title—it’s about earning trust, delivering value, and standing out in a sea of “lazy” outreach.

I've had some great conversations with sales execs on how the best people should reach out, and firsthand examples I've seen...let me know if its worth sharing. What have you seen that works?

The Secret to Creating a Premium Gym That Stays Functional?It’s not just about aesthetics or high-end materials. It’s ab...
02/18/2025

The Secret to Creating a Premium Gym That Stays Functional?

It’s not just about aesthetics or high-end materials. It’s about talent in capital allocation.

A gym can look expensive but perform terribly. Too much budget on finishes, not enough on functionality. Too much space wasted on underutilized features, not enough on flow and efficiency.

True premium design isn’t about spending more—it’s about spending smart. Knowing where to invest in impact and where to cut the fluff.

At SPX, we obsess over this balance. Because the best gyms aren’t just beautiful; they work better, feel better, and last longer.

📍Gurney’s Montauk Resort & Seawater Spa
02/18/2025

📍Gurney’s Montauk Resort & Seawater Spa

Installs: A Love/Hate RelationshipLet’s be honest—installs rarely go smoothly.Construction delays, storage issues, missi...
02/17/2025

Installs: A Love/Hate Relationship

Let’s be honest—installs rarely go smoothly.

Construction delays, storage issues, missing items, last-minute changes... you name it.

The process? It’s a marathon:

- Unloading trucks
- Navigating freight elevators
- Helping installers piece equipment together
- Testing and ensuring safety
- Checking delivery against the equipment list
- Creating punch lists
- Contacting vendors

I'm sure theres more, it’s an endless checklist. And I love it.

It breaks up the routine. Amid all the moving parts, I’ll schedule sales calls and use the install as a 'mobile showroom'. I show potential clients what their space could look like—highlighting customizations, layout, user experience, and how we handle the install. (clearly seeing why they might not want to. ha.)

Is there anything worse than a great gym with a bad locker room?How do you decide on locker room square footage? The num...
02/17/2025

Is there anything worse than a great gym with a bad locker room?

How do you decide on locker room square footage?

The number of lockers?

Showers?

What about the flow, layout, privacy, and dispersion?

These are permanent decisions for most operators and developers, yet they’re often made by guessing or cutting corners.

At SPX, we leverage nearly a decade of experience to conceptualize locker room layouts that maximize square footage, functionality, and the overall experience for members.

Because let’s face it—a poorly designed locker room can ruin even the best gym.

👉 How do you approach locker room design? I'd love to hear your thoughts!

Before and After Transformations 🤯Taking a space from 0 to 1 is a massive team effort—and seeing it all come together is...
02/14/2025

Before and After Transformations 🤯

Taking a space from 0 to 1 is a massive team effort—and seeing it all come together is incredibly rewarding.

From concept to design to construction, it’s all about collaboration. Every step involves amazing people bringing their expertise, creativity, and hard work to the table.

One of my favorite things that we get to do at is be there for our clients and partners from the beginning to bring their vision to life.

02/13/2025

One of the biggest shortcomings we see in gym design?

Ignoring foot traffic flow and failing to design for today’s user.

Modern gym goers want weights, space, and a touch of privacy—but too often, layouts funnel everyone into the same crowded main floor, creating bottlenecks, frustration, and ultimately, a subpar member experience.

The Fix? Thoughtful footfall dispersion.

▪️ Incorporate private or semi-private areas – Accommodating a mix of open gym areas and spaces where they can train with more focus and less distraction. Think of a studio that can act as overflow and has its own equipment.

▪️Dumbbells and accessories shouldn't be an afterthought—placing them beyond the main floor gives members more flexibility and prevents high-traffic congestion.

▪️Open space is just as important as the equipment location itself.

At SPX, we’ve seen what works—and what doesn’t—across hundreds of gyms. Our 9-step process ensures that every inch of your space is optimized for flow, function, design and the way people actually train today.

Gym design alone won’t retain your members. A great layout and top-tier equipment are just pieces of the puzzle—but succ...
02/12/2025

Gym design alone won’t retain your members. A great layout and top-tier equipment are just pieces of the puzzle—but success requires a strategy that goes beyond the floor plan.

At SPX, we take a 360° approach to gym and wellness space design. That means looking past aesthetics and equipment selection to focus on the entire member experience, operational efficiency, and long-term success.

Our 9-step process ensures that every detail—from the concept and spatial flow to acoustics, lighting, interior design and programming—works together to create an environment that not only attracts members but keeps them coming back.

With experience designing and launching hundreds of gyms, we package everything we’ve learned into a process that eliminates guesswork and maximizes results.

It’s a business, a brand, and an experience. And the right design is built to last.

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