Message Medium

09/21/2026

09/14/2026

09/09/2026

08/31/2026

08/28/2026

We hope you’re ready for the next round of Message Medium’s Quiz-a-palooza!

Round 6 begins on Monday! This round we’re focusing on website structure, analytics tracking, and marketing strategy. You’ll learn how to measure performance, track campaigns, and make smarter decisions about your digital marketing efforts.

We’ll share tips, quizzes, and a chance to win a 1:1 digital marketing working session with our President, Walker.

See you Monday!

08/24/2026

Let’s hear it for Nancy Macke and Antoinette Ingram 🏆, our Quiz-a-palooza Round 5 winners!

Coming up: free digital marketing help with our President, .

Want to join the next round of learning, strategy, and maybe a little glory? 😀Come back next week for the next round, and sign up for one of our upcoming events to improve your digital marketing know-how: https://messagemedium.com/events

08/21/2026

So the guy who brought the world supernovae and neutron stars also discovered and named the concept of "dark matter" in 1933. Interestingly, he also coined the term "spherical bastard" for someone who is a bastard no matter which way you look at them. Fritz Zwicky had jokes. 😀 In spite of his considerable contributions to science, most of us have never heard of him. There's speculation that it's because the term he coined may also have been self-descriptive. 🤷🏽‍♀️

Nevertheless, scientists tested his dark matter theory and today in 2006, released the strongest direct evidence that it actually exists. While other telescopes like Hubble, the Very Large Telescope, and Magellan were measuring the matter we can see, the then-new Chandra X-ray telescope helped us understand how much total matter actually exists, and when you compare the two, something weird happens. There are huge gaps. Basically, we can deduce the existence of FAR more matter than we can actually see in all the wavelengths of light that we know about. 👀The "missing" matter that we can't see is what we call dark matter.

In compiling this proof, no single telescope did everything. Each had its own purpose.

SEO works through a similar division of labor.

On Monday we asked:
How many keywords should you focus on for SEO?
The answer: Match one primary keyword to each significant page or page group.

While your website can have many keywords, each page should have its own SEO purpose, just like each telescope did. When you put all the pages together, you hopefully are able to rank for a variety of searches that bring qualified customers to your site.

08/17/2026

08/14/2026

Remember the movie Straight Outta Compton?

For a few months it took over our lives. 😀 "Straight Outta " was everywhere. Did you ever wonder how that happened?

It's understandable to think that famous brands with large budgets have it easy, but they have to work to make a campaign successful just like we do.

The difference is they realize that big results are often assembled across small, consecutive encounters. Multiple, consistent touches that breed mounting excitement.

Want to know how they did it? Let's study their playbook:

1. A Grammy Awards surprise - trailer launches at the show in February showcased live by Dr. Dre, Ice Cube, and Kendrick Lamar. People remember why the story matters.

2. Another trailer launches in April revealing deeper parts of the story, its cultural significance, and its emotional pull.

3. Media reminders - television spots, online pre-roll advertising, and PR fuel nostalgia and keep the story visible while the release date approaches.

Then the campaign shifts.

4. At the ESPYs & BET Awards, musicians, actors, and athletes sport personalized “Straight Outta” identities. Celebrities launched a format that immersed them in the story.

5. The “Straight Outta Somewhere” meme generator launches, supported by paid search/social. N.W.A's story becomes an invitation for millions of people to make and share their own. 9 million memes generated, hashtag leads trends on Facebook, Instagram, and Twitter. "Earned" reach exceeds 1.2 billion people.

6. One week before the film opens, Dr. Dre releases "Compton," his first album in 15 years. The audience now enters the story's sound and atmosphere.

7. Today in 2015, all these "touches" result in a $60.2 million opening, 3 weeks at the top of the box office, and more than $200 million worldwide.

On Monday we asked:
Which trio of messages is most often recommended for a Welcome sequence aimed at turning new email subscribers into first-time buyers?
The answer: Brand hello & origin story, value-prop/benefits spotlight, limited-time first-purchase incentive

People rarely act based on one message, so a welcome sequence uses several touches to guide new subscribers toward converting.

By the time Straight Outta Compton opened, the audience had already interacted with it many, many times - multiple messages, in multiple mediums, that deepened the connection and built upon one another.

This is what you want your Welcome sequence to do.

One message creates recognition. The next creates meaning. The next creates action.

If you want to learn more about Welcome emails join my class with Hofstra University on 8/18, then come to the 8/20 Tech Support and we'll start building yours!
https://messagemedium.com/events/hofstra-emailmktg-k27s4
https://messagemedium.com/tech-support

08/10/2026