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Rhea Wong Consulting Feeling stuck on fundraising? ๐Ÿ“ˆ Facing tricky staff or board management issues? I get it.

I'm Rhea, and I bring 15+ years of in-the-trenches nonprofit experience to help you find solutions and build momentum.

๐—š๐—ฟ๐—ฒ๐—ฎ๐˜ ๐—ณ๐˜‚๐—ป๐—ฑ๐—ฟ๐—ฎ๐—ถ๐˜€๐—ถ๐—ป๐—ด ๐—ฑ๐—ฒ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ฒ๐˜€ ๐—ฎ ๐˜€๐—ผ๐—น๐—ถ๐—ฑ ๐—ณ๐—ผ๐˜‚๐—ป๐—ฑ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฏ๐—ฒ๐—ต๐—ถ๐—ป๐—ฑ ๐—ถ๐˜.In Episode 409 of Nonprofit Lowdown, SusanDeMarco of Brand K Par...
10/13/2026

๐—š๐—ฟ๐—ฒ๐—ฎ๐˜ ๐—ณ๐˜‚๐—ป๐—ฑ๐—ฟ๐—ฎ๐—ถ๐˜€๐—ถ๐—ป๐—ด ๐—ฑ๐—ฒ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ฒ๐˜€ ๐—ฎ ๐˜€๐—ผ๐—น๐—ถ๐—ฑ ๐—ณ๐—ผ๐˜‚๐—ป๐—ฑ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฏ๐—ฒ๐—ต๐—ถ๐—ป๐—ฑ ๐—ถ๐˜.

In Episode 409 of Nonprofit Lowdown, SusanDeMarco of Brand K Partners walks through what every fundraiser should know about the finance side, including cash flow planning and getting finance and development on the same page.

Listen to the whole thing, then send it to your finance person. Theyโ€™ll want to hear it too.
Link in the show notes.

๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ป๐—ผ๐—ป๐—ฝ๐—ฟ๐—ผ๐—ณ๐—ถ๐˜ ๐—ถ๐˜€ ๐—ฎ๐—น๐—น๐—ผ๐˜„๐—ฒ๐—ฑ ๐˜๐—ผ ๐—ฑ๐—ผ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฎ๐—ป ๐˜†๐—ผ๐˜‚ ๐˜๐—ต๐—ถ๐—ป๐—ธ! Did you know your 501(c)(3) can engage in advocacy?In Episode  #405...
10/08/2026

๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ป๐—ผ๐—ป๐—ฝ๐—ฟ๐—ผ๐—ณ๐—ถ๐˜ ๐—ถ๐˜€ ๐—ฎ๐—น๐—น๐—ผ๐˜„๐—ฒ๐—ฑ ๐˜๐—ผ ๐—ฑ๐—ผ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฎ๐—ป ๐˜†๐—ผ๐˜‚ ๐˜๐—ต๐—ถ๐—ป๐—ธ!

Did you know your 501(c)(3) can engage in advocacy?

In Episode #405 of ๐—ก๐—ผ๐—ป๐—ฝ๐—ฟ๐—ผ๐—ณ๐—ถ๐˜ ๐—Ÿ๐—ผ๐˜„๐—ฑ๐—ผ๐˜„๐—ป, I had the pleasure of chatting with Ny Whitaker about how nonprofits can build relationships with elected officials, use their influence, and advocate for the work they do.

Thank you Ny, for sharing your insights and reminding us that nonprofits have a voice, and that voice can make a real difference.

Listen to the episode now! Link in the comments

๐—”๐—ฟ๐—ฒ ๐˜„๐—ฒ ๐—ฟ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐—ณ๐—ผ๐—ฟ ๐—š๐—ฒ๐—ป ๐—ญ ๐—ฑ๐—ผ๐—ป๐—ผ๐—ฟ๐˜€?Loved talking with Phil Putnam about Gen Z, what they care about, and what nonprofits need...
10/06/2026

๐—”๐—ฟ๐—ฒ ๐˜„๐—ฒ ๐—ฟ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐—ณ๐—ผ๐—ฟ ๐—š๐—ฒ๐—ป ๐—ญ ๐—ฑ๐—ผ๐—ป๐—ผ๐—ฟ๐˜€?

Loved talking with Phil Putnam about Gen Z, what they care about, and what nonprofits need to rethink when it comes to engaging them.

One takeaway I loved:
๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฑ๐—ผ๐—ป๐—ผ๐—ฟ๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€, ๐—ป๐—ผ๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฟ๐—ฒ๐˜€๐—ผ๐˜‚๐—ฟ๐—ฐ๐—ฒ๐˜€.

Listen to Episode 407 of The Nonprofit Lowdown, link in the comments!

Loved having Ben Smithee and Brad Duff-Hudkins from Nextafter on The Nonprofit Lowdown!We talked about email, donor rete...
10/05/2026

Loved having Ben Smithee and Brad Duff-Hudkins from Nextafter on The Nonprofit Lowdown!

We talked about email, donor retention, and why your donors might be worth so much more than you think.
Want to learn how to build stronger donor relationships and make the most of your fundraising efforts? Tune in to this episode!

Listen to the full episode, link in the comments!

๐—œ ๐—ผ๐˜„๐—ฒ ๐—š๐—ฒ๐—ป ๐—ญ ๐—ฎ๐—ป ๐—ฎ๐—ฝ๐—ผ๐—น๐—ผ๐—ด๐˜†.I've said "kids these days." I've complained about being called bro.Then Phil Putnam told me Gen ...
09/30/2026

๐—œ ๐—ผ๐˜„๐—ฒ ๐—š๐—ฒ๐—ป ๐—ญ ๐—ฎ๐—ป ๐—ฎ๐—ฝ๐—ผ๐—น๐—ผ๐—ด๐˜†.

I've said "kids these days." I've complained about being called bro.
Then Phil Putnam told me Gen Z is the most conscientious generation in the workforce. They're loyal to causes they feel personally connected to. And by 2035, they'll be 31% of the global workforce.

Most of our donor strategies were built for boomers, by boomers and Gen Xers.

On this week's Nonprofit Lowdown, Phil and I get into:
โ†’ ๐—ช๐—ต๐—ฎ๐˜ ๐—š๐—ฒ๐—ป ๐—ญ ๐—ฑ๐—ผ๐—ป๐—ผ๐—ฟ๐˜€ ๐˜„๐—ฎ๐—ป๐˜ (๐—ต๐—ถ๐—ป๐˜: ๐—ถ๐˜'๐˜€ ๐—ป๐—ผ๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ป๐—ฎ๐—บ๐—ฒ)
โ†’ ๐—ง๐—ต๐—ฒ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ๐—พ๐˜‚๐—ฒ๐˜€๐˜๐—ถ๐—ผ๐—ป ๐˜๐—ผ ๐—ฎ๐˜€๐—ธ ๐—ฎ ๐˜†๐—ผ๐˜‚๐—ป๐—ด ๐—ฑ๐—ผ๐—ป๐—ผ๐—ฟ
โ†’ ๐—›๐—ผ๐˜„ ๐˜๐—ผ ๐—น๐—ฎ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐˜€๐—ฒ๐—ฐ๐—ผ๐—ป๐—ฑ ๐—ด๐—ถ๐—ณ๐˜

Episode 407 is live. Link in comments

๐—ช๐—ต๐—ฎ๐˜ ๐—บ๐—ฎ๐—ธ๐—ฒ๐˜€ ๐—ฎ ๐˜„๐—ฒ๐—ฏ๐—ถ๐—ป๐—ฎ๐—ฟ ๐˜„๐—ผ๐—ฟ๐˜๐—ต ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜๐—ถ๐—บ๐—ฒ?Itโ€™s not just about the information you hear. Itโ€™s about the takeaways you can brin...
09/16/2026

๐—ช๐—ต๐—ฎ๐˜ ๐—บ๐—ฎ๐—ธ๐—ฒ๐˜€ ๐—ฎ ๐˜„๐—ฒ๐—ฏ๐—ถ๐—ป๐—ฎ๐—ฟ ๐˜„๐—ผ๐—ฟ๐˜๐—ต ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜๐—ถ๐—บ๐—ฒ?

Itโ€™s not just about the information you hear. Itโ€™s about the takeaways you can bring into your work and fundraising journey.

๐—ฃ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ฐ๐—ฎ๐—น ๐—ถ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜๐˜€ ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ป ๐—ฎ๐—ฝ๐—ฝ๐—น๐˜†
๐—™๐—ฟ๐—ฒ๐˜€๐—ต ๐—ถ๐—ฑ๐—ฒ๐—ฎ๐˜€ ๐˜๐—ผ ๐˜€๐—ต๐—ฎ๐—ฟ๐—ฒ ๐˜„๐—ถ๐˜๐—ต ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜๐—ฒ๐—ฎ๐—บ
๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฒ๐˜€ ๐˜๐—ผ ๐—ต๐—ฒ๐—น๐—ฝ ๐—บ๐—ผ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ณ๐˜‚๐—ป๐—ฑ๐—ฟ๐—ฎ๐—ถ๐˜€๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ๐˜„๐—ฎ๐—ฟ๐—ฑ

Join us tomorrow and leave with ideas you can put into action.

๐Ÿ‘‰ The link is in the comments below!

09/14/2026

Your board member says "๐˜๐—ฒ๐—น๐—น ๐—บ๐—ฒ ๐˜„๐—ต๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚ ๐—ป๐—ฒ๐—ฒ๐—ฑ!" and then... crickets.
Same, Same.

Tomorrow I'm doing a live training exclusively for board members. Not for you. For them.

I'll say the things you've been swallowing at every board meeting for the last two years - kindly, but without flinching, because I don't have to see them at the holiday party.

Send me your board. I'll handle it.
Registration link in comments

09/08/2026

That "๐—ณ๐—ฎ๐—บ๐—ถ๐—น๐˜† ๐—ณ๐—ผ๐˜‚๐—ป๐—ฑ๐—ฎ๐˜๐—ถ๐—ผ๐—ป" in your database might not be a foundation at all.

๐—Ÿ๐—ถ๐˜‡๐—ฎ ๐—–๐—ฎ๐—ฟ๐—ฏ๐—ฎ๐—น๐—น๐—ฒ๐—ถ๐—ฟ๐—ฎ named her donor-advised fund the ๐—–๐—ฎ๐—ฟ๐—ฏ๐—ฎ๐—น๐—น๐—ฒ๐—ถ๐—ฟ๐—ฎ ๐—™๐—ฎ๐—บ๐—ถ๐—น๐˜† ๐—™๐—ผ๐˜‚๐—ป๐—ฑ๐—ฎ๐˜๐—ถ๐—ผ๐—ป. Because she wanted a foundation. So she named it like one.
Which means somewhere in your CRM there's a "Smith Family Foundation" your team has been researching for 990s that don't exist.

Here's what actually separates them:
A private foundation has a board, governing documents, and a legal requirement to pay out 5% of assets every year.
A DAF has none of that. No board. No payout requirement. Much simpler to open. But the donor gives up control the moment the money goes in.
Same money.
Completely different rules for how you find it, credit it, and steward it. And a few mistakes in there can bite you hard - like sending a tax receipt for a DAF gift.

Liza spent 10 years as a frontline fundraiser and 7 more inside a major DAF institution deciding where charitable dollars went. She knows both sides of the table.

Listen to episode 404 of Nonprofit Lowdown, where I dive into DAFS and foundations.
Link in comments.

I coded a $7,500 gift to Charles Schwab.Not to Susan, the person who actually gave it.In our database, Susan looked like...
09/02/2026

I coded a $7,500 gift to Charles Schwab.
Not to Susan, the person who actually gave it.

In our database, Susan looked like sheโ€™d bought a gala ticket.
She wasnโ€™t on my prospect list. No one was calling her.

For years, we treated a major donor like a $250 event attendee.
๐—”๐—ป๐—ฑ ๐˜€๐—ต๐—ฒ ๐˜„๐—ฎ๐˜€ ๐˜€๐—ถ๐˜๐˜๐—ถ๐—ป๐—ด ๐—ฟ๐—ถ๐—ด๐—ต๐˜ ๐˜๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—ถ๐—ป ๐—ผ๐˜‚๐—ฟ ๐—–๐—ฅ๐—  ๐˜๐—ต๐—ฒ ๐—ฒ๐—ป๐˜๐—ถ๐—ฟ๐—ฒ ๐˜๐—ถ๐—บ๐—ฒ.

You probably have a few โ€œSusansโ€ in your database, too.

This weekโ€™s podcast episode breaks down how to find them, including the ๐Ÿฐ ๐˜€๐—ถ๐—ด๐—ป๐—ฎ๐—น๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐—ฐ๐—ฎ๐—ป ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ฎ๐—น ๐—ฎ ๐—ต๐—ถ๐—ฑ๐—ฑ๐—ฒ๐—ป ๐——๐—”๐—™ ๐—ฑ๐—ผ๐—ป๐—ผ๐—ฟ
and why ๐—๐—ฎ๐—ป๐˜‚๐—ฎ๐—ฟ๐˜† ๐—บ๐—ถ๐—ด๐—ต๐˜ ๐—ฏ๐—ฒ ๐—ฎ ๐—ฏ๐—ฒ๐˜๐˜๐—ฒ๐—ฟ ๐˜๐—ถ๐—บ๐—ฒ ๐˜๐—ผ ๐—ฒ๐—ป๐—ด๐—ฎ๐—ด๐—ฒ ๐˜๐—ต๐—ฒ๐—บ ๐˜๐—ต๐—ฎ๐—ป ๐——๐—ฒ๐—ฐ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ.

๐ŸŽง Listen to this weekโ€™s episode. Link in the comments.

08/26/2026

"๐—๐˜‚๐˜€๐˜ ๐—ฎ๐˜€๐—ธ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ณ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฑ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—บ๐—ผ๐—ป๐—ฒ๐˜†."

That's what happens when a board has no system. And no board member is doing it.
Here's the thing nobody says out loud: your board thinks fundraising means solicitation. It doesn't. Solicitation is a sliver of the whole thing.

Your board can't be working class OR broke and useless. They can be working class AND deeply valuable, once they know where they fit.
Give them the framework. Give them a role. Watch them show up.

I'm breaking down the full system on a live training next week. September 3, 2026 at 2:30PM-3:30PM EST
link in bio to save your seat.

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