The McCarthy Group

06/10/2024

Witness the power and beauty of personal story, soul-stirring music and movement that ignites the fire within.

Join me and 10 brave women, one weekend only! 🎫 Ticket link in comments. ⚡️🔥⚡️

05/21/2018

Is it time for a brand audit? We work with companies of all shapes and sizes, at any marketing stage, to assess brand performance.

It’s a powerful exercise, as we can usually find ways to help strengthen your story to achieve greater visibility that will impact your business goals.

You’ll be working directly with Tami McCarthy, who has been consulting for over 20 years. She’s helped companies like Citi, ABC Daytime Television, Hearst magazines, Apartment Finder, Fine Cooking, and Google. Tami is a creative thinker, who can help your company reach its fullest potential too.

To learn more, visit:

The McCarthy Group is a boutique public relations and brand messaging consultancy in NYC, specializing in media, financial services and consumer products.

11/09/2017

Could you use a PR Concierge?

We recently launched an innovative service that helps brands solve pressing marketing needs when faced with a time-crunch, not enough bandwidth, or looking for fresh creative thinking. It's already catching on... here are some of the requests we've fulfilled: creative corporate gift giving, media training, press release services, brainstorm sessions, strategic branding workshops, and more!

www.themccarthygroup.com

10/06/2017

Brand voice. The critical emotional link in your marketing.

The creative process behind the best brand marketing and communications leverages emotional connections that allow consumers to see themselves in
your brand story.

What marketing problem or issue keeps you up at night?

What gaps have you identified in your brand story that could use some fresh creative thinking?

As brand story geeks, these are the questions we love to tackle. Today's social and experiential economy continues to bring challenges to marketers.

Being able to adapt and engage effectively is critical, but not impossible when you have the right brain in the mix. See what I did there. :)

09/19/2017

Brands with heart connect with people emotionally.

That connection influences their behavior.

And the process to create that emotional connection takes brains, creativity, and know-how. Want to connect? www.tmgpr.com

09/08/2017

Hard to believe the holiday season is just around the corner. Looking for the best corporate gifts to WOW clients and employees? People.com recently featured Salty Bath as one of the BEST subscription boxes for those that need some pampering (and relaxing!) As the creator of this brand, I couldn't be more proud! Want to collaborate? Get in touch!

Give your friends and family the gift that keeps on giving (literally) with these monthly deliveries for every person on your list

09/06/2017

Fantastic partnership that will take "your taste buds on a culinary journey." Celebrity Cruises teams up with Fine Cooking's .

We’re excited to announce our brand new partnership with Fine Cooking magazine and their Emmy award- nominated series Moveable Feast!

Combining travel and cuisine – two of our favorite things – Moveable Feast with Celebrity Cruises will take you and your taste buds on a culinary journey to breathtaking destinations around the world: http://bit.ly/2w3yBRR

09/06/2017

Client news! Fine Cooking is celebrating: 5 years of its amazing PBS series, Moveable Feast!

This is "Fine Cooking Moveable Feast S5 Trailer" by Tami McCarthy on Vimeo, the home for high quality videos and the people who love them.

02/27/2017

CLARITY AND BRAVERY FOR THE WIN
Today’s consumers demand transparency and access, but they absolutely delight in experience. When transparency, access and experience are aligned, it creates marketing magic. It’s the same goal for every single one of your stakeholders. As narrative brand storytellers, we look at every touchpoint and build your brand story to be clear, engaging and effective for anyone who encounters it. Want to create magic together? Hit the contact button, and get in touch.

01/18/2017

Salty Bath featured on The Doctors!

05/26/2015

The 100 Most Influential People in Media, Marketing and Tech. Not enough women on the list, but it's progress.

() Presenting Adweek's inaugural Power List, our ranking of the 100 most influential, innovative and effective leaders controlling media, marketing and technology. To assemble this list, we considered the profiles and results of corporate titans, taking into account such criteria as the value of com…

04/29/2015

Check out TMG beauty client Dangene - The Institute of Skinovation IN THE NEWS:

New York is practically founded on clubs, enticing little havens that offer promises of exclusivity and access. But what about a club for your skin? One where you could pop in anytime to fix certain ailments, say a gigantic pimple before a black-tie gala, or a troubling skin spot that appeared out o…