09/17/2020
Abundant Business Series: Flawless Customer Service:
By Tony Allinger
In today’s business world the term ‘customer service’ has become a cliché. Businesses profess high customer service yet leave customers disappointed and dismayed by how poor the service actually is. The owner’s or manager’s jobs is to create a manner of doing business (systems) that can allow every employee to give great service and achieve the level of client satisfaction the owner or manager are looking for.
One key factor in getting your people to give high quality customer service is to get them to understand what it means to you. This is no small task. Most small business owners have never thought about what it means to give great customer service, they just know in their gut what to do and they do it. You must remember that your people do not see the world the way you do. Your employees come to work with their own agendas and motivations. In many cases employees need to be taught the meaning of customer service. So, if they are going to learn, you are going to have to teach them.
If you are going to enlighten someone on your meaning of service, you are going to have to be clear yourself. There are three easy steps to accomplishing this and it will make all the difference to your customers. These three steps are similar if you are self-employed and on your own or you have hundreds of employees.
As I have shared in previous columns the first step is to get clear on the experience you wish your clients to have. This takes some thinking time and energy. How do you want your clients to remember their experience with your business? This needs to be written down so others and you can understand it. Even a recounting of a successful transaction can help.
The next step is to list the standards by which customers will be treated. What are some of the standards that must be met for customers to get that great experience? Standards include things like how you answer the phone, always tell the truth, and always give multiple choices of products or whatever the standards are for your client’s experience.
Last but not least, as the owner or manager it must be remembered that the business is a reflection of you. When it comes to customer service your employees will only treat your clients the way you treat the employees. If you treat employees with disrespect and talk down to them, do not be surprised when they do the same to your customers. Treat your employees with the same standards you treat your customers and watch the difference it makes.
I help business owners every day navigate the process of higher customer service in their businesses. Contact me for 3 hours of free business consulting.
Tony Allinger
For more information on building a business that works contact us at
Bold Businesses
Direct Phone 916.212.5476
On the web www.BoldBusinesses.com
E-Myth, EMyth, Michael Ge**er, Consulting, Small Business Success