09/12/2026
Happiness comes from surrounding yourself with people who know you, like you, and trust you.
Flip that around: if you want people to support you, they need to know you, like you, and trust you first. A few scenarios:
1 - You're looking for a career change.
You could spend hours applying to every remotely-relevant job on LinkedIn. You'll face a 99.9% failure rate, because you're measuring success by job offers.
Or you could spend that same time connecting with people in the industry you want to be in. Your conversation leads to them getting to know you, like you, and trust you. Now you're measuring success by connections made.
No - it's not a job offer. But consider this: most hiring comes down to people knowing, liking, and trusting you. You should be doing this well before an interview or application ever happens.
2 - You're recruiting volunteers or funders for your non-profit.
Mass emails and social content might get you 10% engagement and 0.5% conversion. Again - 99.5% failure rate.
Or you could meet with people directly, share what excites you about your mission, and figure out how your work adds value to theirs. Trust builds, and suddenly your conversion rates climb because you're focused on the right people.
3- You're a consultant or coach working with non-profits.
Marketing emails, catchy posts, even a podcast or book can make people know you, and maybe even like you — but they won't trust you until you've added real value to them personally.
Instead, you focus on connecting one-on-one with the right people. You ask good questions, and listen for how you can help — a book recommendation, an introduction, a referral. They may never become clients, but they'll become ambassadors, sending you the right people because they know you, like you, and trust you.
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The crazy part - getting people to know you, like you, and trust you isn't about you focusing on talking about yourself. It comes from getting to know them, asking the right questions so they start to like you, and you being present and listening for how you can add value to them.
Want to learn more? Let's talk story. Message me to set-up time to meet!