A-Frame Hospitality

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A-Frame Hospitality

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A-Frame Hospitality is a heart-forward consultancy devoted to building compassionate leaders that create healthy, sustainable, and ethical atmospheres for themselves, their team, and their guests.

09/25/2026

WOW, what a homecoming! I just finished a project in NY, was off the grid, and came back to such sparkly news 🤩

I am not one to brag, yal, but HOT DAAAMMN! 🔥😍👌🏽I’ve got to celebrate & honor my community right now!!

Three of my former clients were awarded by StarChefs recently:
Rising Star Chef, Anthony Salguero of POPOCA 🔥
Game Changer, James Yeun Leong Parry of The Happy Crane 🔥
Restauranteur, Alex Hong of Arquet Restaurant Sorrel Parachute Bakery 🔥🔥🔥

One of my former colleagues and student in my 2nd cohort of Compassionate Leadership Training:
Rising Star Chef, Genoa Davis of Lazy Bear 🥹🫶🏽

Two of my fellow panelists at this year’s 5th Annual Lazy Bear International Women’s Day Reception back in March with one being a dear friend and former colleague during our Crenn era:
Rising Star Pastry Chef, Ellie Estrada-Londo of n i s e i 😍❤️‍🔥
Rising Star Chef, Kaylin Lloyd of Californios 😍❤️

Former colleague who I remember assisting with onboarding Sorrel while working with Alex, whose pastries have always inspired me, and can’t wait for him to open up in the East Bay 😉😉:
Baker, Nasir Armar of Parachute Bakery 🧡🥐

One of our first collaborations and partnerships we had POPOCA, who was delightful to work with! I’ve admired them since day one for honoring their roots and putting family first:
Roasters, Fernando and Hannah-Love Diaz of Proyecto Diaz Coffee 🖤☕️

Long time pop-up Chef I had the pleasure of tasting such memorable masa during my days at Broc Cellars:
Rising Star Chef, Emmanuel Galvan of Bolita ❤️🌮

Give it up for these amazing Stars! ⭐️⭐️⭐️ It’s so awesome to witness your journeys, watch you grow and flourish. So very proud of you all! And what incredible company you are in with all the other Rising Stars. Congrats to all👏🏽👏🏽👏🏽

Thank you, StarChefs, for recognizing these Chefs! So grateful that their heart, passion, blood, sweat, and tears that they pour into their craft, their vision, and their businesses are honored. I appreciate you seeing them! 🙏🏼

08/24/2026

It takes a village…

🙋🏻‍♂️👩🏻‍🐰‍👩🏽👩🏻‍🤝‍👨🏽👭🏻💃🏻🕺🏽👭🏻🧍🏻🦸🏻‍♀️👸🏽👩🏻‍🎨👨🏻‍🌾🧑🏼‍🍳👩‍🎤💁🏻‍♀️

Indeed, it does take a village to raise a child, a vision, a restaurant and a home! Today marks three years of my dear friend and former’s client’s anniversary of POPOCA! I LOVE building and collaborating with my clients, but la alma—the soul that Popoca has is like none other. It’s vibrant just like the flames that are seen in the hearth, it’s magnetic and exciting like all the drinks you sip on, it’s energetic and nourishing like the food served at the table, and it’s unforgettable like the people that are passionate about hospitality and service that take care of you. La alma is what brings everyone back!

When it comes to culture, POPOCA has maintained its vibe over the years and that’s all due to the consistent, compassionate, and cognizant leadership from Anthony Salguero. Cheers to you, my friend 🍾🥂✨ I know the path wasn’t always glamorous, but you held strong. It’s been such a pleasure and honor to watch you and your team evolve over the years 😍🤩🥹 So very proud of you all! 👏🏽👏🏽Keep doing what you’re doing.

Here is a behind the scenes look at the making of POPOCA and how the village built it all! We couldn’t have done it without the team, our families and friends. Truly grateful for all the hands, support and love! Here’s to many, many more 🥂🥂🥂 Can’t wait to come and visit next month 🤗

❤️‍🔥Que tu alma siga elevándose❤️‍🔥

Feliz tres años 🥳💃🏻🕺🏽🍾🥂💛

08/14/2026

* COLLABORATION *

Just a couple days ago we had a fun filled, jam packed, groovy, and awesome day Sunset Beach! Our Captain Monica Cabral and our Server Yvonne Delosreyes led the team for a field day on The Beach. It was a time to be brave and courageous on the water for fast boat rides and water sports that were exhilarating! Also, a time for relaxation and bonding over snacks, libations, and an amazing bonfire. They organized a plethora of games that brought up laughter and our competitive sides! We saw teamwork in full effect 😍🤩🤓 The day ended with the incredible efforts of so many of the team’s hard work during the day to carve out a huge bonfire for all to enjoy s’mores and time together.

It was a day of *COLLABORATION* 👩🏽‍🐰‍👩🏾🧑🏻‍🐰‍🧑🏼👨🏻‍🐰‍👨🏽

Collaboration is our second value A-Frame Hospitality We collaborate with our clients that open an re-open restaurants. It’s a matter of giving and receiving, getting creative, “surfing through each other’s brains” as Monica Cabral puts it! It’s about listening, communicating, and finding alignment. It was a pleasure and honor to see our teammates take the lead and host an extraordinary day! Teamwork is all about collaboration and doesn’t only have to happen when the doors are open for business and we’re on stage, but it can happen on our days off too and allow for time and space to have FUN!

Thank you Monica Cabral and Yvonne Delosreyes for collaborating, hosting, and giving your time and energy for us all to have a good day. 🙏🏽🙏🏽 We see you, and appreciate you!! This day will be one for the books, indeed.

08/08/2026

A year ago today…

I opened a restaurant on the corner of Gough and Ivy in Hayes Valley, San Francisco with my client James Yeun Leong Parry and The Happy Crane. I still remember back in July 2023 discussing Jame’s vision for the restaurant, what it would look like, feel like, the culture we believed we could build together. He spoke about how he wanted to represent his roots and heritage in his own unique way with influences from all kitchens he’s been in. We knew it would be a long process to get there but that foundation of hearing his mission, vision and what values he wanted to hold were the pillars for what would open up to our community on August 8, 2025. It was purely intentional, that particularly opening. date as 8.8 represents abundance, good fortune, and prosperity in Chinese culture. It took a village to open the doors. Thank you to Justin Chin for your dedication, expertise, and leadership to bring a team together and learn on the fly. Thank you Jeremy Chiu for your passion, creative eye, and positivity. Thank you to all that supported this venture from investors, to collaborators, the Hayes Valley neighbors, family & friends.

To the opening team of THC, no matter whether some of you have moved on to other projects or avenues in your career or some are still growing within, we could not have done it without you! Thank you for your efforts, long days, being open and curious, for believing in Chef James and I, and imagining what could be. I hope the values of authenticity, integrity and compassion live on. Thank you for dreaming with us and building something so beautiful. Cheers to all of you and your success! 🥂

Wish I was there to celebrate with you all and see you take flight again…

多謝晒

08/04/2026

Imagine this… ✨✨✨

Eight service areas (six dining rooms, and two bars) for one restaurant and a vicious storm hits right at 10pm. The kitchen is just about to get final orders in to wrap up the night. Bars start to fill up for the late night crowds. All but two of the dining rooms are covered and protected from the storm. The splendor of Sunset Beach is that it is an outdoor property right across from the beach with epic sunsets as the name suggests. That splendor is also the tricky challenge when it comes to rain and conducting service for upwards of 1,000 guests per day. A sandbox, w**e garden, and a top deck with amazing views become areas where guests have to run for cover when Mother Nature wants to pour her precious gifts down on us.

Without a team meeting, an action plan, or even the time to make non-verbal eye contact before the eye of the storm, the entire team was guest focused and solution oriented on that sparkly July 4th night. Our leadership team’s focus was on the team and their safety. It was a miraculous event to witness and be a part of. The amount of collaboration, communication, and pure will to deliver excellent hospitality, diffuse guests to appropriate areas, and remain calm and collected was beyond impressive.

I’ve said it before and no discredit to any of the other teams I’ve had the honor to work with or even observe, this team is really the GOAT! They come from all different backgrounds and experience levels from all over the world. Some are veterans and some are learning on the fly. The minute they arrive to Sunset Beach, they are fully present, ready, willing and able to deliver exceptional hospitality, and lead extraordinary experiences. It’s an honor and a privilege to be in line with them.

Cheers to you, Team Sunset! I’ve got about 30 days left with you. Looking forward to more laughter, love, dancing, and all that beautiful chaos 😉🌅😎

06/20/2026

🌅🏖️😎

I’m baaaaaccccckk!!!

Although Sunset Beach is in its 29th Season, I am just a baby beginning Season 3 with the property and 1st Season in the restaurant. The start of summer is upon us now and the season kicks off today. LET’S GOOOOOOOO, Team🍾🥂🥂🥂

Thanks for having me back 🙏🏽 bkonyak 💛 None of this would be possible without connections, friends, chosen family… Yvonne Delosreyes 🫶🏽🫶🏽 Love ya to the moon 🌕 and beyond!

06/17/2026

If you’ve ever wondered what it’s like to travel a ton for work, here’s the inside scoop from a restaurant consultant that opens restaurants, hotels and w**eries…

Cats out of the bag and I’m heading to for Season 3. If you haven’t been to Sunset Beach, all I can say is you need to experience it! ;) ;) I am excited to see friends & colleagues on the island again, and be a part of the F&B Team this season 🤗

On the other hand, I’m sitting with a bit of sadness around leaving my community, my home, my family and chosen family. The decision around this opportunity was met with quite a few challenges this season. One that I can share is the fact that I’m a 41-year old single woman in the Bay Area dating intentionally to find a partner. Yes. I just said that. I met a wonderful man recently and was told that long distance wasn’t for him. I get it at this age. I know other single friends in the industry that also travel constantly for work and I wonder their thoughts on their work and the demands of their roles.

Amongst other factors, leaving my home and community is harder this time around. I am a believer that home is not necessarily a place, but a feeling and NY has been a home of mine so I know this opportunity will help remind me who I am, where I’m from and what I’m capable of. I am acknowledging as I grow older, my health, comfort & safety are priorities. So as I head out, I am admitting that although I’m extremely grateful for the opportunity, I’m a bit sad this season and it’s ok for both emotions to exist simultaneously.

This sums up a lot of my work actually. It’s a combination of emotions. As a hospitality consultant that focuses on openings, I build concepts with creators, go full steam ahead, and then it ends just like that. It’s the beauty and challenge of my work.

Stay tuned for all the happenings this summer on Shelter Island and I’ll see you at the Beach 😎

06/05/2026

How do you fill your cup as a leader? 🍵

✨✨✨

Today is Day 70 of my 90-Day Sadhana (devotional practice) of my healing meditation. Meditation is my way of filling my cup, clearing my mind, and opening my heart. It sets the stage for the day or can get me back on track if I’ve lost focus. It’s my non-negotiable.

Friends & colleagues have been asking me about meditation and sharing their experiences with me lately. I’d like to bring it to the table for all of us to discuss and experience together. I will be sharing a taste of a meditation practice on Zoom on June 11, 2026 at 11am PST/ 2pm EST. Link in bio to join👆🏽

If you’re new to meditation or have your own practice, come on down! All you need to show up is yourself and an open mind & heart. I look forward to guiding you 🙏🏽

05/29/2026

I’ll let you in on a lil secret that I’m not proud of…

I have been horrible with my boundaries!

🤦🏻‍♀️🤦🏻‍♀️

I conducted studies over the years asking leaders in hospitality, “What is one goal you have for your year?” and, “What is one skillset you hope to develop further?” About 50% said these two things:

Balance and Boundaries

I believe they are one in the same. If you can hold healthy boundaries, you are likely to feel balance in your life. Boundaries are a skill set that needs constant attention, practice, and development. They’re like a muscle you workout to build strength and endurance. It’s something I have worked on more closely in the past couple years with clients and teams, but mostly for myself. I need to exercise this muscle in order to assist recovery and healing from burnout.

The first step in making real change is awareness. When I hit burnout before I started A-Frame Hospitality, I wasn’t even aware of it and remained in survival mode. When I first became aware of it with a project at the Four Seasons, I knew I needed to develop the skill set further but didn’t know how. In my last engagement, I didn’t hold as firm boundaries as I had thought I was capable of and learned a big, hard lesson. Sometimes life throws challenges our way again until we learn the lesson we need to.

If you need support with boundaries and balance, reach out. I’m here for you! I can share what I’ve learned from studies, observations, and lived experiences.

And remember if you need to say “No” to something today, you can! No is a complete sentence as I’m always reminded of by Brené Brown. If you need to say “Yes” to something today, you also can! That Yes may be just what you need to show others what you value and are # holding your boundary around.

04/29/2026

R E S T.

It is underrated. It is essential. It is resistance as the author, Tricia Hersey, calls it. To go further, “..it is a RADICAL ACT of resistance,” as my friend, fellow business owner, and artist, , once told me. And it is very hard in the world we live in.

I am currently in a new relationship with Rest. I am learning what it looks like, how it feels, what it may taste, smell, and sound like, and what it means to be together. We never had a healthy relationship, and lately there have been a lot of bumps in the road—conflict and avoidance being the biggest bumps. I am grateful that I’m aware of it, and taking ownership to be a better partner. I know I need Rest in my life. It is so crucial in my line of work opening restaurants and holding safe space for leaders to learn, develop, and evolve. It also allows me to be creative which is a valuable skill as a builder. I hit a new breakthrough and admitted to myself that it’s about time that I watered this relationship soil. I want to see what may grow and bloom from here. It’s vital to the health, prosperity, and longevity not only of myself but of A-Frame Hospitality.

More from to come soon(ish), but first, more…

R E S T.

✌🏽✌🏽

Address

Oakland, CA

Website

https://www.a-framehospitality.com/

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