09/17/2026
Dear (most) parkour gym owners. Better coaching won't grow your gym...
Look, most parkour gyms we visit actually have good, if not great, coaching. Their coaching capability is like 90/100 EXP ⚔️
But when you look at their other systems like sales, marketing, team culture, pricing model, or even the mindset of the gym owner themselves, 🤢 it's pretty clear that coaching IS NOT the thing to be sinking time and energy into.
So when we see gym owners painting their gym, building new cool stuff, or investing in some new cool coaching thing, when the rest of their gym suffers
it makes me pull my hair out.
Jk, but it does make me write a blog article.
🔗LINK IN BIO🔗
Read the new article if you check any of these boxes
❌You avoid diving deep into sales strategy
❌You avoid learning marketing automation
❌You are fearful of raising prices
❌You don't know your gym metrics (LEG, CAC, ARM, CPL, P&L)
❌You're sinking time into improving what's ALREADY working well.
https://www.motionmentors.org/post/why-better-coaching-won-t-grow-your-gym-and-the-skill-that-actually-will