05/26/2026
Do you think STORROR will be able to climb out of this hole?
Or will this be the first hole Storror can't climb out of?
What would Storror, the brand, even need to do to recover at this point?
We've put together a case study analyzing what horrid position Storror finds itself in and what they could do next.
Here's what's inside
The timeline of events from 2025 to now
What their position is currently as a company (how deep is this hole?)
The specific steps they would need to take should they get their act together and try to salvage their brand name.
What they have already failed to do that makes their position harder day by day...
What we, the parkour community, should learn from all of this.
All of that is detailed in our latest article.
It's a long, deep dive case study, so for those of you who like podcasts, I recorded a reading of the article.
As a parkour industry, let's collectively learn from Storrors F*ck up, build better companies with better, more wholesome cultures of accountability, and ultimately create parkour a truly safe sport for us all (takes work, by you, by us all)
Read the full article here
https://www.motionmentors.org/post/the-first-hole-storror-can-t-climb-out-of-a-crisis-communications-case-study
To listen to the audio version, see the linked podcast in the article.
Storror's brand is on the brink after Callum Powell's guilty plea, and their silence is finishing what his crimes started. We break down what the research says about crisis communications, score Storror against PR's "Golden Hour," and give every gym owner an 8-step playbook so you never end up here....