03/01/2026
📈 People love to say:
“There’s no way that sign is worth that.” 😤
🔥 Until the hammer falls.
Over the last major auction held by Morphy Auctions (prominent auction house specializing in vintage americana) We saw Hammer prices at their recent petroliana and automobilia auction, for original porcelain and neon signs brought numbers that would’ve sounded insane 20 years ago.
$44,000 for a double-sided porcelain neon.
$31,000 for a fl**ge.
$23,000 for a round porcelain.
$17,000 for a tin tire cover.
And those weren’t flukes.
I’ve worked in this industry professionally for over a decade. I’ve sold them personally as an auctioneer. Been on the auction block, I’ve won bids, I’ve lost bids.
Ended up bidding WAY too much, on more than one occasion and disappointed on the drive home wishing I bid just one more time.
As a buyer, a seller, collector, purist, and operator of my own auction house. I’ve watched bidders lean In and seen wars break out. From an outside perspective, the prices may seem absurd but;
Are these results a matter of ego? Or a reflection on the vintage sign market as a whole?
These prices aren’t hype — they’re structural. I don’t think we ever see sales as low as we do today, (and simultaneously the highest they’ve ever been.)
Supply is fixed.
Original survivors shrink every year.
Demand keeps expanding.
Here’s what most people misunderstand:
Two signs can look similar in photos and be separated by $20,000 because of surface integrity, originality, gloss, hardware, and presence.
Serious collectors aren’t buying “a brand name.”
They’re buying condition, construction, and atmosphere.
And whether you love it or hate it, the market keeps validating the category.
If you own an original porcelain or neon sign, there’s a real chance it’s worth more today than you think.
If you’re hoping to find one at 1990s pricing, that window closed a long time ago.
I genuinely love seeing these values climb. It proves American advertising, real enamel, real glass neon, and true craftsmanship still matter.
The question is:
Where do you think this market goes over the next 10 years?
Is this the top — or are we still early?
Let’s hear it.
A licensed auctioneer’s in-depth breakdown of 10 recent vintage porcelain, neon, and petroliana sales — what drove the prices, what collectors misunderstand, and what it means for your sign.