02/23/2026
Honored to be selected as a Thought Leadership Roundtable Facilitator at the International Franchise Association 2026 Convention.
Table #41: Measuring Franchisee Performance
Track: Franchisor/Franchisee Relations
Time: Wednesday | 8:00–9:30 AM PT
Here’s the truth:
If you can’t measure it, you can’t coach it.
If you don’t coach it, you can’t scale it.
We’ll dig into:
• What should actually be measured
• How to balance financial and operational KPIs
• How to hold the line without damaging the relationship
No selling. Just real operators having real conversations.
If performance management in your system feels reactive instead of strategic, pull up a chair at Table 41.
Let’s raise the standard.
International Franchise Association
Cordova Franchising
Cordova Solutions