10/09/2026
Build engagement into your content
The challenge in a virtual meeting is not simply getting people to join.
It is giving them a reason to stay mentally present.
In my article, “Top Content Tips for Amazing Web-based Meetings and Presentations,” I write about creating online content that is engaging, easy to follow, and rich with value.
Too many virtual presentations follow this pattern:
Open a slide deck.
Share 40 slides.
Read most of them.
Ask, “Any questions?” at the end.
A more effective approach:
Begin with the audience’s problem, opportunity, or question.
Organize the content around a clear story.
Break longer sections into manageable ideas.
Use examples, scenarios, and brief stories.
Show evidence visually rather than verbally.
Build interaction into the middle—not only at the end.
Finish with a specific takeaway or next step.
Whether you are presenting in person or online, content should create movement.
It should take the audience from where they are now to a clearer understanding of what matters next.
Read the article and find more presentation strategies:
https://kevinlerner.com/top-content-tips-for-amazing-web-based-meetings-and-presentations/
For assistance with message development, PowerPoint design, presentation skills, and virtual-meeting training, contact me through my website for a consultation.
https://kevinlerner.com/