Berger Creative Associates, Inc.

Berger Creative Associates, Inc. At Berger Creative Associates, Inc., we’re all about putting ideas into words, with an emphasis on writing for themed entertainment and attractions.

After 11+ years as one of Walt Disney World’s most popular attractions, Test Track 2.0 at Epcot is yielding to Test Trac...
09/09/2024

After 11+ years as one of Walt Disney World’s most popular attractions, Test Track 2.0 at Epcot is yielding to Test Track 3.0, arriving in 2025. To mark the passing of the torch, here’s the Test Track 2.0 case study from my book Every Guest is a Hero: Disney’s Theme Parks and the Magic of Mythic Storytelling (available from Amazon.com). You can read it for free here:
https://lnkd.in/g_yhbzgf
Happy roads!

With Halloween fast approaching, here’s a special treat: the Haunted Mansion case study I wrote for my 2013 book, EVERY ...
10/26/2023

With Halloween fast approaching, here’s a special treat: the Haunted Mansion case study I wrote for my 2013 book, EVERY GUEST IS A HERO: Disney’s Theme Parks and the Magic of Mythic Storytelling–available in both print and e-reader editions from Amazon.com. Just click on the link below. And enjoy!

www.themythinglink.com

As a tribute to the just-closed Splash Mountain attraction at Walt Disney World, I have posted an excerpt from my book E...
01/24/2023

As a tribute to the just-closed Splash Mountain attraction at Walt Disney World, I have posted an excerpt from my book Every Guest is a Hero: Disney's Theme Parks and the Magic of Mythic Storytelling. It's the Splash Mountain case study/mythic analysis of the ride, and you can read it for free at the link below. Enjoy!

Adam M. Berger is president and senior writer at Berger Creative Associates, Inc., an Orlando,...

I'm surprised and delighted to see that Every Guest is a Hero is currently the 66th best-selling Amazon Kindle book in t...
06/26/2022

I'm surprised and delighted to see that Every Guest is a Hero is currently the 66th best-selling Amazon Kindle book in the category of "Amusement & Theme Park Travel." Thank-you to all my readers!

This is exciting! USA TODAY has just announced the top 10 "Best New Attractions of 2021" and the number one attraction i...
01/03/2022

This is exciting! USA TODAY has just announced the top 10 "Best New Attractions of 2021" and the number one attraction is...SkyFly: Soar America! It was my honor and privilege to work with the amazing team from Dynamic Attractions, writing the media for the extensive queue and pre-show experiences. Congratulations to all involved!

From museums and performance spaces to skate parks and water parks, travelers were treated to a host of new attractions this past year.

SkyFly Soar America has just opened at The Island, in Pigeon Forge, TN and it's already getting rave reviews. It was my ...
07/10/2021

SkyFly Soar America has just opened at The Island, in Pigeon Forge, TN and it's already getting rave reviews. It was my pleasure and honor to be on the creative team for this project, helping to write the extensive queue/pre-show experience on behalf of Dynamic Attractions. Check it out if you're ever in that area!

What did we call steampunk before it was called “steampunk”?By now, the word “steampunk” has been around long enough tha...
04/15/2021

What did we call steampunk before it was called “steampunk”?

By now, the word “steampunk” has been around long enough that most folks in the attraction design profession can readily identify the term as a sub-genre of science fiction in which 20th- and 21st-century technologies are reimagined through a 19th-century Victorian lens. (Think spacecraft, submarines, flying machines, weapons, and various amazing vehicles of tomorrow appointed with brass, leather, and velvet amidst a tangle of steam pipes, valves, and gears.) They can go on to easily identify various classic examples of steampunk, such as Jules Verne’s fabulous submarine Nautilus in his 1872 novel 20,000 Leagues Under the Sea, and the titular Time Machine of the celebrated 1895 H.G. Wells novel.

Nowadays, the term is so ubiquitous—as is the use of the aesthetic in so many attractions of the past few decades—it’s easy to forget that the neologism “steampunk” didn’t come into widespread use until the early 1990s. Before then, those of us in the attraction design business had to make up our own shorthand terms to describe the aesthetic—as I was recently reminded while going through some of my old guest experience narratives. Some of the more entertaining terms I had used at the time included:

• “Retro-futuristic” (I wasn’t alone in using this term, and today the term is often used in online dictionaries to help define the word “steampunk”)
• “Techno-Victorian” (I always thought this one had a nice ring to it)
• “Nemoesque” (A nod to the original nautical steampunk himself)
• “Verneian” (Referencing Captain Nemo’s visionary creator)

Have you ever had to come up with a new and descriptive name for a style or genre or aesthetic that didn’t have one at the time? While you’re searching your memory banks, please enjoy this charming little music video.

Inspired by the category "Things That Are Not Steampunk" on Regretsy (http://www.regretsy.com), and (of course) those peerless purveyors of Euterpean epopee,...

This just in. Sad, but not really surprising.
09/04/2020

This just in. Sad, but not really surprising.

Global Association for the Attractions Industry Announces New Virtual Education Conference to Take Place Nov. 16-18

09/03/2019

If the Walt Disney Company was any ordinary corporation, the avalanche of negative news that dropped in recent weeks would have shaken it to its...

Address

Orlando, FL

Alerts

Be the first to know and let us send you an email when Berger Creative Associates, Inc. posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Berger Creative Associates, Inc.:

Share