Trenchless Advisory Consultants

Trenchless Advisory Consultants 30 years in the trenchless technology industry

The Light Ring makes safety compliance far simpler for crews opening maintenance hole lids. You will be seeing more and ...
06/25/2025

The Light Ring makes safety compliance far simpler for crews opening maintenance hole lids.

You will be seeing more and more of these in the coming years.

12/20/2024

Internet search is shifting to AI. Users want contextual responses to their search queries. Then they click to the source links to dive deeper.

What does this mean for website design? If you want to drive traffic, you need to provide AI with pre-structured answers to common queries. This greatly increases the importance of providing a comprehensive FAQ on your website. (As in 100s of entries with technical responses regarding capabilities and limitations.)

Even Google always rewarded websites with FAQs with high relevance in their search results. In the late 1990s and early 2000s, I kept the Ultraliner.com website in the highest rankings and high traffic through hundreds of FAQ entries covering the most common queries.

It is past time to build a Knowledgebase into your website.

Start with a knowledge capture through interviews with your key personnel. Then continuously grow and build a Technical FAQ.

Storm sewer overflow in downtown Birmingham, Alabama. You never know just how much storm surge pressure is coming down t...
12/10/2024

Storm sewer overflow in downtown Birmingham, Alabama.

You never know just how much storm surge pressure is coming down that pipe from upstream.

I have watched a lid dance 10' up in the air on a water column. I've also seen video of a lid suddenly blown into the air and land on a car crushing both the hood and the engine.

11/26/2024

A client is also considering keeping us on a monthly retainer to provide part-time Business Development and Sales Management for weekly oversight of and strategic guidance to their in-house construction sales staff.

Additionally, we will serve as the construction company's de facto Technical Director available on an as-needed basis to help resolve customer questions and concerns in support of the in-house Sales and Operations staff until in-house staff get trained to the point of handling such technical queries on their own.

11/26/2024

We are also providing multiple proposals to a 4th prospective client pertaining to Project Management oversight of their Product Development initiatives.

Our deep domain expertise across both Condition Assessment and Pipe Rehabilitation technologies (of all classifications) provides unique expertise to guide their in-house development team to best meet their target market needs for a successful product implementation.

11/26/2024

A third client is seeking to engage us for a product development and market launch project.

They have federal research Grant opportunities (SBIR) that they have not known to capitalize upon that could significantly reduce their validation and verification documentation that is also needed for a more successful market launch. The SBIR grant project will prospectively also provide academically peer reviewed case studies with end-user testimonials.

We will likely also be engaged to assist them with their Marketing Collateral and Technical Collateral development for market launch.

11/26/2024

Our 2nd client is engaging us for new market entry Business Development assistance.

We will be identifying key contacts at the project design and management level across North America that actively specify the use of the clients' technology class and populating a CRM database therewith. We will likewise be populating the CRM database with Contractor contacts that have been actively pursuing work with our clients' technology class.

We will assist our client in building out the Technical Collateral required for a comprehensive Product Qualification Submittal that simplifies Product Approvals and Standard Specification inclusion. And we will assist the client in achieving jurisdictional Product Approvals in target sectors and jurisdictions.

We will schedule targeted Lunch & Learn presentations throughout the year with key contacts who already have approved budgets and projects in the pre-design and design phase. We will seek value-added project specifications where possible, and inclusion as an equal where necessary.

We will also analyze the historic bid histories and interview end-users to target and pursue ideal contractor partners for our client in targeted markets based off of developing bid opportunities.

The consulting agreement will include training of their staff with the Business Development and Sales strategies that will help them to accelerate their new market entry.

11/26/2024

Just getting the new consultancy successfully off the ground.

Our first official client is hiring us to train their Sales and Operational Teams with an in-depth understanding of the various Trenchless Pipe Rehabilitation technologies that they routinely deploy and good practices to increase business success.

These various training modules are set to become part of the routine offerings available to trenchless companies, and will continually be added to.

The goal is to eventually develop a comprehensive online academy with multiple instructors available covering marketing, sales, operations, and technical aspects of trenchless pipe rehabilitation.

Courses will be available in-person, remote via online video, or pre-recorded.

There will ultimately be a deeper catalogue of technical resources available to those clients that keep us on retainer. There will be a comprehensive Frequently Asked Questions section with properly worded technical responses that clients can keyword search (and copy and paste) to ensure appropriate technical accuracy when preparing responses to their clients.

There will be templates to guide important field data capture for project risk management.

And there will be numerous training modules covering good Business Development practices such as how to more effectively leverage bid data services, how to streamline Product Approval and proper Standard Specifications inclusion, including the required Technical Collateral that most product companies do not prepare beyond their standard Marketing Literature.

There will be Sales training modules covering identifying and staking out your Unique Selling Position, selling to the customer's pain points rather than focusing on your service and product offerings, why risk management is the most important selling point for an engineer, and the documentation trail that will consistently make you the preferred vendor of engineers.

There will be Operational training modules covering the capabilities and limitations of the prominent pipe rehabilitation tools available in the North American market. There will be training modules covering essential field data capture and as-built submittal for project final approval and payment.

Etc., etc.

Address

Oxford, AL
36203

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm

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