09/21/2026
I think one of the most underrated parts of social media is how much it expands your surface area for possibility.
As a social media manager, Iāve seen this firsthand both for myself and for my clients.
Iāve had a handful of posts that, on the surface, were justā¦ posts. And somehow, those posts turned into clients Iāve now worked with for years.
Iāve watched clients have a few āluckyā viral posts bring in $60K+ followers
And obviously, thereās strategy behind creating content that performs. But you also canāt predict exactly which post is going to reach the right person at the right time.
Thatās the beauty of social media.
Every time you post, youāre putting another little piece of your business out into the world. Someone new can discover you. A potential client can find you. A brand can reach out. Someone can share your work with someone else. A random connection can turn into an opportunity you never could have planned for.
The more you expand your surface area, the more opportunities you create for āluckā to find you.
You donāt need every post to go viral. You donāt even need every post to perform well.
You just need to keep putting yourself and your business in more places where something could happen.
Because sometimes the post you almost didnāt make is the one that changes everything.
