Aster Brands

06/09/2026

Behind every precast product is a person with a story worth telling.

For nearly five decades, one leader helped shape more than a plant—he helped build a culture rooted in family, loyalty, and purpose.

Stay tuned for the next episode of Concrete Ways featuring a remarkable career, lasting friendships, and a legacy built one day at a time.

🤝 🌱 🧱

05/21/2026

Good morning! We are open at Aster Brands in Harbor Springs from 8am-10am!

It might be cold, but the sun is out and it's beautiful 😍

🤎🤎🤎

05/18/2026

Northern Michigan isn’t just a great place to visit — it’s a great place to build a career and a life. And if you watch closely, you may spot some of Aster Brands’ very own Northern Michigan talent featured in the new campaign. 🙌

The Northern Lakes Economic Alliance recently launched a new Talent Attraction & Retention Campaign highlighting the opportunities, industries, lifestyle, and communities that make our region a great place to work and grow. 🌱

Watch and share the new video here ⤵️
https://youtu.be/mtrtxp-xWCQ?si=aY64ph-_GqxIeQZJ

05/06/2026

What does it really mean to build something that lasts?

For Rocforte Scapes, it’s not just hardscapes—it’s people, partnerships, and purpose.

Episode 2 of Concrete Ways tells the story of brothers who turned grit and hard work into a thriving business—and a team they consider family.

Now streaming ⤵️
https://www.asterbrands.com/concrete-ways/

04/21/2026

We’re heading to Sydney! 🇦🇺

Aster Brands is excited to be showcasing at Sydney Build Expo next week alongside our partners at Metquip. Come see how we’re helping elevate the manufacturing and construction industry with innovative solutions.

If you’re attending, make sure to stop by and connect with our team—we’d love to talk about what you’re working on.

04/13/2026

Second chances build more than careers—they build communities.

VITCO Inc. isn’t just in the business of concrete. They’re in the business of people.

Kody’s journey is proof that when values turn into action, lives change.

At Aster Brands, making a difference in concrete ways means lifting up the people we meet along the way.

See the story for yourself → www.asterbrands.com/concrete-ways

🤝 🌱 🧱

04/10/2026

Welcome to the first episode of Concrete Ways.

At Vitco Inc. in Kentucky, changing the world with concrete isn’t just about building retaining walls... it’s about building people, too.

Before becoming a supervisor, Kody had a checkered past. Where others saw only his past, Vitco saw his potential. That belief changed everything.

Today, Kody leads on the plant floor, helping shape products—and a future—built on purpose, not his past.

This is what it means to make a difference in Concrete Ways.

▶️ Watch the full story exclusively on www.asterbrands.com/concrete-ways

🤝 🌱 🧱

04/08/2026

Introducing Concrete Ways—a new series from Aster Brands.

This is where we look past the blocks to discover the purpose and people behind precast construction.

Because the real impact of what we do goes far beyond the product.

Episode 1 is coming soon—exclusively on www.asterbrands.com.
🤝 🌱 🧱

04/07/2026

What does it really mean to make a difference in concrete ways?

It’s not just about what we build.

It’s about who we build up.

Something new is coming—stay tuned.

🤝 🌱 🧱

04/02/2026