Marca Voce

05/19/2020

You must tell your audience what your brand stands for. A pretty ad won't do it, a shiny logo won't do it. Share your post-pandemic message and game plan with your team, so they can articulate your difference.
marcavoce.com

08/27/2019

Absolutely!

Leaders exemplify the behaviors they expect from their people. If you're the person responsible for the collective and you're doing the gossiping and blaming, it becomes more difficult to reconcile later. Instead, confront the issues with the person and work with him/her to rise up to the standards of your organization. CULTURE LIVES WITHIN PEOPLE® craigneal.com

08/12/2019

Language influences relationships. When referring to the people in your organization, why not call them what they are: Professionals, Staff, Members, Associates, etc.

07/22/2019

Let's face it, leaders have a hard time admitting they need help. It's like believing that saving face will save their business. That winning strategy that rendered earlier success is no longer relevant. People, processes and perception are all subject to change, yet we still see leaders taking the safe road, which usually leads the operation heading into the doldrums.

For the few that seek fresh ideas, approaches and implementation, they understand the concept of "better." Better is a state of being that no one can refute. Regardless of how it's perceived or interpreted.. There is always better.

As a strategist, I collaborate with executives and their people to formulate tailored, innovative strategies that dramatically enhance collective performance, culture and positioning. Let's explore the options to help you get on the path to your "better."

CHANGE YOUR CONDITION TO CHANGE YOUR POSITION®
learn more at: craigneal.com or call me direct
(215) 857-5456

06/17/2019

Craig Neal® shares a brief video on the topic of culture. Learn what is and isn't "culture" and what you can do about shaping a winning one of your own. To learn more visit www.craigneal.com

02/18/2019

Too often, firms put their trust in great designers to give their identity a sexy look. Unfortunately, they end up getting "the look" without a well-thought business strategy. Hence, the firm speaks its message inauthentically. Marca Voce® is different. We're both great designers and business professionals working with you and your people to craft authentic messaging to match the articulation of your brand. See for yourself: marcavoce.com

10/13/2018

Articulate your brand....