Ashley Cosner Visibility Strategist

Ashley Cosner Visibility Strategist I help female business owners increase their visibility through podcast appearances.

Collaborating with influencers can be a great way to increase your visibility.The first step is finding those influencer...
06/04/2021

Collaborating with influencers can be a great way to increase your visibility.

The first step is finding those influencers that would be a good fit for you and your brand. A great way to do this is by identifying a few people who fall within your desired demographic. You already have access to these people, just scroll through your list of followers.

Choose one of these people and check out their account. If you think they seem like a good fit then great! If not scroll through Instagram’s suggested accounts. This is a great way to find potential influencers that will get you in front of their already warm audience.

Some things to know:

✅ Engagement matters. Look for the number of comments not the number of followers.

✅ Some people buy followers. If their account has a high follower count but little to no engagement their followers were purchased. These accounts won’t be worth your time or money.

Once you’ve identified some potential collaborators then pitch away! If you need help with the process or with writing the pitches send me a DM.

Personalization.It’s the key to a successful pitch. The hard truth is if you’re not personalizing your pitches then don’...
05/20/2021

Personalization.

It’s the key to a successful pitch.

The hard truth is if you’re not personalizing your pitches then don’t even bother sending them.

Templates can be great and absolutely have their place but they still need to be adjusted with each email. Take the time to address it to the correct person and be sure to include specific details about their platform and their audience that let them know that you took the time to do your research. Explain why your amazing expertise can benefit their people.

When your pitch comes from a place of service, awesome results will follow.

If you’re struggling with getting your message out send me a DM and we can chat about what’s not working.

I read something wild this weekend.Business Insider recently reported that By the end of 2021 that 106.7 million America...
05/17/2021

I read something wild this weekend.

Business Insider recently reported that By the end of 2021 that 106.7 million Americans will listen to a podcast each week. And that number is expected to grow by 16% each year after.

I’m an avid podcast listener but this number still shocked me.

Guesting on podcasts needs to be a cornerstone of your visibility plan.

I know it can seem daunting but it doesn’t have to be! With a plan, a well-written pitch, and a great one-sheet you’ll be able to share your expertise with a much larger audience.

Message me if you want help crafting your podcast pitch!

I’m trying to find some positivity as Michigan Covid numbers keep 😩  rising. So I’m going to focus on showing some grati...
04/19/2021

I’m trying to find some positivity as Michigan Covid numbers keep 😩 rising. So I’m going to focus on showing some gratitude because it has the power to actually make you a happier 😀 person. I'm all for more happiness, so here are 2 things I'm grateful for right now.
1. Opportunities to upskill - So many experts have made their material 📚 easily available and I just love it. I always listen to marketing podcasts while I walk my dog. I’ve purchased some courses this year that have taught me so much and I’ve had the opportunity to work alongside some amazing women who have generously shared their knowledge with me.
2. Amazing clients -I’m so lucky to have great ❤️ clients that trust me to help them grow their business and take action to make their vision a reality. Being around such successful women is a true gift. I love seeing how they have harnessed their individual strengths to reach their goals

I would love to hear what you’re grateful for. Let me know below ⤵️

1

It's Friday! It's cold here in Michigan. I'm planning on spending most of the weekend next to the fireplace with a warm ...
02/05/2021

It's Friday!

It's cold here in Michigan. I'm planning on spending most of the weekend next to the fireplace with a warm drink in hand.

What are your weekend plans? Are you also spending the weekend trying to stay warm?

3 ways good copy makes you  💰 money:✔️ Creates a relationship with your audience.✔️ It transforms your product or servic...
02/03/2021

3 ways good copy makes you 💰 money:

✔️ Creates a relationship with your audience.
✔️ It transforms your product or service. into something your audience must-have.
✔️ Helps you stand out from the competition.

There’s definitely some trial and error involved. You have to find what works best 👍🏼 for you and your target market.

Decide on what your measurables are.📈 Then you will be able to track your posts and see what’s working and what’s not.

Do you have a system 📊 for determining the success of your copy?





















Are you a one-woman show? It can be a lot. You’ve worked tirelessly to grow and nurture your business. It deserves the a...
01/26/2021

Are you a one-woman show?

It can be a lot. You’ve worked tirelessly to grow and nurture your business. It deserves the absolute best. You need copy that engages and highlights what you bring to the table. Has your copy been working for you? Or is there room for improvement?

Did this week feel extra long to anyone else?Spend the weekend with the people (and pets) that matter!Do you have anythi...
01/15/2021

Did this week feel extra long to anyone else?

Spend the weekend with the people (and pets) that matter!

Do you have anything fun planned?

How much time could you save in a week if you didn't do it all yourself?⌛✔️  Creating Content✔️  Customer Service✔️  Pub...
01/14/2021

How much time could you save in a week if you didn't do it all yourself?⌛

✔️ Creating Content
✔️ Customer Service
✔️ Publicity
✔️ Posting
✔️ Organizing

I can help you take control of your time! How many hours would you like to gain this week?

Running a small business during a pandemic can be lonely. It can also be exhausting! 😫It's easy to get caught up in the ...
01/11/2021

Running a small business during a pandemic can be lonely.

It can also be exhausting! 😫
It's easy to get caught up in the details and feel like you never move the needle. Save your sanity and hire a virtual assistant to take on your most time-consuming⏱️ tasks like creating content, blogging, writing newsletters, and editing your podcast.

What task would you love to hand over to a VA ⬇️

The week after a holiday always feels extra long! And this week was no exception. Outsource your content creation so you...
01/08/2021

The week after a holiday always feels extra long! And this week was no exception. Outsource your content creation so you can
spend the weekend with the people that matter.
What are your plans for the weekend?

These are the social media tools that I use the most.I love to make graphics in Canva.I upload my graphics into my Googl...
01/07/2021

These are the social media tools that I use the most.

I love to make graphics in Canva.

I upload my graphics into my Google Docs and write out the captions.

Next, I upload them into Planoly to get a birds-eye view of the grid.

Then, it’s on to Buffer to schedule the week’s posts.

What tools do you use?

Address

Pittsburgh, PA

Telephone

+14126804748

Website

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