06/04/2021
Collaborating with influencers can be a great way to increase your visibility.
The first step is finding those influencers that would be a good fit for you and your brand. A great way to do this is by identifying a few people who fall within your desired demographic. You already have access to these people, just scroll through your list of followers.
Choose one of these people and check out their account. If you think they seem like a good fit then great! If not scroll through Instagram’s suggested accounts. This is a great way to find potential influencers that will get you in front of their already warm audience.
Some things to know:
✅ Engagement matters. Look for the number of comments not the number of followers.
✅ Some people buy followers. If their account has a high follower count but little to no engagement their followers were purchased. These accounts won’t be worth your time or money.
Once you’ve identified some potential collaborators then pitch away! If you need help with the process or with writing the pitches send me a DM.