FI GROW Solutions

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FI GROW Solutions The premier financial industry agency for digital marketing, sales, and website development.

FI GROW specializes in helping small to mid-sized Credit Unions and Banks with their Digital, Online and Social Media Marketing efforts. We are particularly good at creating social media strategy, tracking relevant metrics, training staff at all levels of experience and engaging meaningfully with fans and followers. We have worked with clients in many kinds of industries, but we now focus solely on Credit Unions and Banks. Contact us today for some great ideas on how to improve your Digital Marketing Efforts... [email protected]

🏆 WINNER SPOTLIGHT: ALLEGIANCE CREDIT UNIONWhen you build with your community, not just for it, the result hits differen...
10/08/2026

🏆 WINNER SPOTLIGHT: ALLEGIANCE CREDIT UNION

When you build with your community, not just for it, the result hits different. 👏

Congratulations to Allegiance Credit Union on earning a Gold MAC Award for Alianza: A Community-Designed Brand & Branch! 🥇

🌐 FI GROW was proud to support Alianza’s website development and digital launch strategy, helping bring its For the People, By the People vision to life.

A huge shoutout to Christin Vaughn, Wendy Trevizo, and the entire Allegiance team on this well-deserved win! 🎉

10/07/2026

AI content isn’t going anywhere. But Instagram is changing how it handles it. 👀

🎙️ New Podcast Alert

Meredith Olmstead and FI GROW Social Media Strategist Sophie Bawany break down what marketers need to know about:

🤖 AI-assisted vs. AI-generated content
👥 Keeping real people in your content
🔎 Making your posts easier for Instagram to understand and recommend

For banks and credit unions, AI can help create content faster. It shouldn’t replace the people your members actually trust.

🎧 Listen to Episode 123: [Link in Bio]

🏆 WINNER SPOTLIGHT: CAROLINA TRUST FEDERAL CREDIT UNIONSometimes, simpler really is better. ✨Congratulations to Carolina...
10/05/2026

🏆 WINNER SPOTLIGHT: CAROLINA TRUST FEDERAL CREDIT UNION
Sometimes, simpler really is better. ✨

Congratulations to Carolina Trust Federal Credit Union on earning a Gold MAC Award for their Seriously Simple Checking Lineup! 🏆

Carolina Trust simplified five legacy checking products into three clear options designed around how members actually bank.

📈 The result? 72 Rewards accounts opened from August through December, reaching 144% of the stated goal.

FI GROW was proud to support the launch through email campaigns, out-of-home graphics, and social media awareness.

👏 A seriously simple idea with seriously exciting results. Congratulations, Carolina Trust!

🏆 WINNER SPOTLIGHT: TOWER FEDERAL CREDIT UNIONThree MAC Awards. Now that’s worth celebrating! 👏🥉 Bronze | Tower Instagra...
10/01/2026

🏆 WINNER SPOTLIGHT: TOWER FEDERAL CREDIT UNION

Three MAC Awards. Now that’s worth celebrating! 👏

🥉 Bronze | Tower Instagram Launch
🥈 Silver | Tower Orioles MASN Campaign
🥉 Bronze | Tower Auto Billboard

We’re especially proud to have worked alongside the Tower team to build their social presence from the ground up, from strategy and a social brand guide to custom-scripted content and ongoing support.

We’ve also loved bringing Tower’s Orioles partnership to life through social-first content. ⚾
Three big wins for an incredible team. Congratulations, Tower! 🏆

Reaching younger audiences takes more than just posting, it takes the right strategy. 📱✨Ready to connect with the next g...
09/30/2026

Reaching younger audiences takes more than just posting, it takes the right strategy. 📱✨

Ready to connect with the next generation? Let’s chat! 💚

🏆 WINNER SPOTLIGHT: A+ FEDERAL CREDIT UNIONGrowing membership means reaching beyond the branch. 📲Congratulations to our ...
09/28/2026

🏆 WINNER SPOTLIGHT: A+ FEDERAL CREDIT UNION

Growing membership means reaching beyond the branch. 📲

Congratulations to our partners at A+ Federal Credit Union on earning a Bronze MAC Award at the 2026 MAC Conference for Driving Awareness and Membership Growth Beyond the A+FCU Branch Network!

FI GROW partnered with the A+FCU team on a multi-channel digital strategy built around measurable growth, from conversion tracking and campaign optimization to ongoing strategy and reporting. A+FCU’s marketing team brought it all to life with compelling creative designed to connect with potential members.

👏 We’re proud of what our teams built together and thrilled to see A+FCU recognized!

POV: You send a bunch of marketers to Scottsdale and tell them to “network.” 🌵📸MAC Network MAC 2026 was full of big idea...
09/22/2026

POV: You send a bunch of marketers to Scottsdale and tell them to “network.” 🌵📸

MAC Network MAC 2026 was full of big ideas, great conversations, familiar faces, new connections, and enough content for the camera roll to deserve its own recap.

And between all the fun, we talked about some BIG shifts happening in financial marketing:

🤖 Using AI smarter
🔎 Getting found in AI search
📱 Actually connecting with younger generations
💚 Keeping marketing human while everything gets more automated

The marketing landscape is changing fast. We’re pretty excited about where it’s going.

Thanks for a great week, MAC! Until next time. 👋



Meredith Boutwell Olmstead Danielle Marie Fancher

Day one of   started with a little teamwork and a lot of heart. 💙🚲We joined the MAC Give Back Activity to build bikes fo...
09/16/2026

Day one of started with a little teamwork and a lot of heart. 💙🚲

We joined the MAC Give Back Activity to build bikes for kids in foster care, benefiting The Foster Alliance.

A huge shoutout to Copper State Credit Union and TruWest Credit Union for bringing everyone together for such a meaningful way to kick off the conference.

People helping people looks pretty good in action. 💙

Going to MAC? Add one more stop to your agenda. 👀📍 Booth  #22The FI GROW Solutions team will be at MAC 2026 talking abou...
09/10/2026

Going to MAC? Add one more stop to your agenda. 👀

📍 Booth #22

The FI GROW Solutions team will be at MAC 2026 talking about what’s actually working for credit unions right now, from reaching younger members and improving digital experiences to building marketing strategies that lead to measurable growth.

And since we’re the Official Conference App Sponsor, you’ll probably see a little FI GROW before you even make it to our booth. 📱😉

Come find us at Booth #22, meet the team, and bring your biggest marketing question with you.
We’re ready to talk strategy.

🌵 Scottsdale, here we come!The FI GROW team is headed to the MAC Conference, September 15–17, and this year, we’re espec...
09/08/2026

🌵 Scottsdale, here we come!

The FI GROW team is headed to the MAC Conference, September 15–17, and this year, we’re especially excited to be the Official Conference App Sponsor. 📱

MAC brings together some of the brightest minds in credit union marketing, and we’re looking forward to a few days of fresh ideas, industry conversations, and connecting with the people moving credit union marketing forward.

📍 Scottsdale, AZ
📅 September 15–17
📱 Official Conference App Sponsor
👋 Find us at Booth #22

If you’re heading to MAC, come say hi. We’d love to talk digital marketing, websites, sales and service, AI, or whatever challenge is currently sitting at the top of your marketing list.

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Pittsburgh, PA

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