FI GROW Solutions

FI GROW Solutions The premier financial industry agency for digital marketing, sales, and website development.

FI GROW specializes in helping small to mid-sized Credit Unions and Banks with their Digital, Online and Social Media Marketing efforts. We are particularly good at creating social media strategy, tracking relevant metrics, training staff at all levels of experience and engaging meaningfully with fans and followers. We have worked with clients in many kinds of industries, but we now focus solely o

n Credit Unions and Banks. Contact us today for some great ideas on how to improve your Digital Marketing Efforts... [email protected]

05/27/2026

🎙️ New Podcast Alert: Is Blogging Dead in the Age of AI?

Short answer? Absolutely not.

In fact, blogging may be more important now than it has been in years.

In our latest episode of the Hit Record Podcast, Meredith Olmstead and Nida A discuss how AI search tools are changing the way people discover content and why blogs are becoming a major driver of AI visibility.

A few standout insights from the episode:

🧠 More than 60% of AI citations are pulled from blogs
📈 Fresh, updated content is outperforming outdated pages in AI search results
🏡 Community focused storytelling gives credit unions and community banks a competitive advantage online

The conversation also explores how financial institutions can rethink blogging strategies for the AI era by focusing on structure, recency, local relevance, and educational value.

If your institution has treated blogging like an afterthought, this episode is worth the listen.

🎧 Listen now: https://hubs.li/Q04hKKj00

Every great cup of coffee starts with the right blend ☕️At FI GROW, each service we offer plays a part in helping credit...
05/19/2026

Every great cup of coffee starts with the right blend ☕️

At FI GROW, each service we offer plays a part in helping credit unions and community banks create stronger brands, deeper connections, and better member experiences. From social media and websites to strategy, video, and design. It all works together to help your institution stand out in a crowded market.

Because becoming the goto financial institution in your community doesn’t happen by accident. It’s built intentionally, one detail at a time.

Consider this your daily reminder that the right mix changes everything

🤝 Let's work together
https://hubs.li/Q04hb8Q00

05/13/2026

Social media is no longer just entertainment. It’s becoming the first place younger generations go for financial advice, recommendations, and education.

The problem? AI has made it incredibly easy to mass produce financial content that looks credible… even when it’s not.

In this new Hit Record Podcast episode, FI GROW's CEO, Meredith Olmstead and FI GROW's Social Media Strategist, Sophia Bawany discuss:

✔️ The rise of “de-influencing” in financial marketing
✔️ Why authenticity now matters more than polished content
✔️ How Gen Z is using TikTok and Instagram as search engines
✔️ Why trust is becoming the biggest competitive advantage online
✔️ How credit unions can use educational content to fight misinformation and build stronger relationships

One of the biggest takeaways from this conversation:
People do not want to feel sold to anymore. They want honesty, education, and real human connection.

And honestly, that gives credit unions and community banks a major advantage in the AI era.

🎧 Listen now: https://hubs.li/Q04glVdC0

Growth unlocked when they refined this 👇 📋 Not their rates.🏦 Not their products.🔍 Their perception.The positioning was s...
05/07/2026

Growth unlocked when they refined this 👇

📋 Not their rates.
🏦 Not their products.
🔍 Their perception.

The positioning was strong, it just needed to connect with a wider slice of the right audience.

The shift?

A simple rebrand to opened the door to:

⭐️ A broader audience
⭐️ Stronger engagement
⭐️ Real membership growth

Read our complete case study on our website 👇
https://hubs.li/Q04fSXBX0

They weren’t growing… until they changed THIS 🚩 Not their rates.Not their products.Their perception.What looked like a g...
04/30/2026

They weren’t growing… until they changed THIS 🚩

Not their rates.
Not their products.
Their perception.

What looked like a growth problem was actually a positioning problem.
The brand felt exclusive, so the audience stayed small.

The shift?
From “not for me” ➡️ “this is exactly for me”

A simple rebrand to AERO Financial opened the door to:
⭐️ A broader audience
⭐️ Stronger engagement
⭐️ Real membership growth

If people don’t see themselves in your brand, they won’t choose you. And that’s where growth stalls.

Continue reading our Case Study on AERO Financial 👇
https://hubs.li/Q04f2x4x0

Ready to change what’s holding you back? Let's connect shake 🙌 https://hubs.li/Q04f2DN00

04/29/2026

🎥 Now available on demand: The $84 Trillion Scroll webinar

$84 trillion is about to change hands… and most financial institutions aren’t positioned for it. 👀

Not because they don’t have the products.
Not because they don’t have the experience.

🎥 We break this down in our latest webinar, hosted by Meredith Olmstead, CEO of FI GROW Solutions, and Sophia Bawany, Social Media Strategist at FI GROW.

The gap is simple. Most institutions are not building relationships with the people who will control that money next.

Millennials and Gen Z are researching, learning, and forming opinions online long before they ever need a product. If your institution is not showing up in those early moments, you are not part of the decision later.

Credit unions and community banks are uniquely positioned to win. You already have the expertise, the trust, and the community presence. The opportunity is making that visible through consistent, relevant content that educates and builds familiarity over time.

Because the institutions that win the next decade will not just be the most competitive. They will be the most recognized, trusted, and relevant before the money ever moves.

👉 Watch the webinar on demand: https://hubs.li/Q04dVHMb0

04/29/2026

🎥 Now available on demand: The $84 Trillion Scroll Webinar

$84 trillion is shifting to Millennials and Gen Z, and they’re choosing who to trust long before they ever need a financial product.

If your institution isn’t showing up online with clear, helpful content, you’re likely not part of that decision.

We break down how to reach younger audiences and turn engagement into real relationships.

👉 Watch the webinar: [Link in Bio]

Your next phase of growth isn’t just more traffic…It’s better conversion. When your website, marketing, and sales actual...
04/22/2026

Your next phase of growth isn’t just more traffic…

It’s better conversion. When your website, marketing, and sales actually work together process happens.

That’s what we are for, let’s connect 🙌

04/15/2026

🎙️ New Podcast Alert

A new website launch is exciting.

But what happens after launch is what actually determines performance.

In our latest episode, Meredith Olmstead and Rebecca Gwaltney break down the most common website maintenance mistakes we see credit unions and community banks make over time.

Here are a few that stood out:

🏠 Homepage message drift is real
If your homepage stays the same for months, you are missing opportunities to engage and convert.

🔗 Broken paths = lost leads
Outdated content, mismatched forms, and poor user flows quietly impact conversions more than most teams realize.

⚙️ Small technical issues add up fast
Page speed, SEO updates, and accessibility checks are not one-time tasks. They require consistent attention.

The takeaway?

Launching a great website is only half the job.

Maintaining it is where real growth happens.

🎧 Listen to the full episode:
https://hubs.li/Q04bT0lR0

We spent two days last week at the MACCU 2026 Spring Conference in Myrtle Beach 🌴 connecting with credit union leaders a...
04/13/2026

We spent two days last week at the MACCU 2026 Spring Conference in Myrtle Beach 🌴 connecting with credit union leaders across the Carolinas.

Our CEO, Meredith Olmstead, and Director of Sales, Danielle Fancher partnered with Clare Fallon from HubSpot to lead a session on:

💡 How to Captivate and Convert Younger Generations with Digital Innovation

The biggest takeaway?

👉 Younger generations are not waiting to engage on our terms

👉 Trust is being built long before someone visits your website

👉 Financial education is happening in the feed… whether we like it or not

If we are not showing up with clear, relevant, and consistent content, we are missing the moment.
We spent two days last week at the MACCU 2026 Spring Conference in Myrtle Beach,
Appreciate Carolinas Credit Union League for bringing together leaders who are ready to think differently about growth 👏

Work-from-home, but never working alone 💚 We’re a fully remote team, building, collaborating, and creating from our own ...
04/10/2026

Work-from-home, but never working alone 💚

We’re a fully remote team, building, collaborating, and creating from our own spaces. Our desks reflect who we are and how we work best!

Different setups. Same mission. Stronger together.

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Pittsburgh, PA

Telephone

+14122308851

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