Athlete Builder

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Athlete Builder Mission: help high school athletes start at varsity. Then we help them play in college, and the pros.

10/16/2026

Rule 1: Don't be known for what you have, what you drive, or where you live. Be known for the impact you make on others.

Rule 2: "Don't do anything to impact negatively the Shackelford brand."

Steven Shackelford got both from his father at 12 years old. He's coached athletes in five states with them, and raised two daughters on them.

Save this one for your kids.

Full episode: Athlete Builder Ep 159

Mickey Marotti is the Associate Athletics Director for Sport Performance at The Ohio State University.Here's what he wro...
10/16/2026

Mickey Marotti is the Associate Athletics Director for Sport Performance at The Ohio State University.

Here's what he wrote about the book:

"Athlete Builder, The Blueprint to Build Champion Athletes provides the needed steps to develop high level athletes and teams. This book provides a comprehensive roadmap for athletes to closely follow and to maximize their athletic potential. This is a must read for those striving to be the best versions of themselves."

Thank you, Coach. Coming from someone who has built performance programs at that level for decades, it carries weight.

Win the Day. Stay Relentless.

Read your Why. Out loud. Morning and night.A Why you can't recite isn't driving anything. Read it enough and it starts m...
10/16/2026

Read your Why. Out loud. Morning and night.

A Why you can't recite isn't driving anything. Read it enough and it starts making decisions for you — when it's cold, when it's early, when nobody's watching.

Write it tonight. Put it where you'll see it at 6 AM.

Win the Day. Stay Relentless.

10/16/2026

"I only can work with 17 kids a year. That's my limit."

Steven Shackelford doesn't advertise. Every athlete is a referral. And before he trains anyone, he interviews the parents and the kid, and looks hard at one thing: are they doing the work in the classroom?

If not, he doesn't have time for them. No matter how good they are on the field.

Coaches, do you screen who you train, or does anyone with a credit card get in?

Full episode: Athlete Builder Ep 159

10/15/2026

Sport-specific training is the last 2%. Here's what has to come first.

THE STRAIGHT ANSWER — one question, one answer, no hedging.

Win the Day. Stay Relentless.

A Michigan poster from his childhood: the whole roster on the yard lines of the Big House. The caption: "How does it fee...
10/15/2026

A Michigan poster from his childhood: the whole roster on the yard lines of the Big House. The caption: "How does it feel to be just another all American?"

Steven "Shaq" Shackelford still uses it with every family he trains. He takes 17 athletes a year, by referral only, and interviews the parents first.

This week's Two Minute Drill:
• Confidence comes from reps.
• Accountability is how you show you care.
• The forty-year plan, not the four-year plan.
• Act as if. Then dedicate, desire, dominate.
• Two habits: write two plans on one page, and treat grades like a training stat.

Win the Day. Stay Relentless.

Steven Shackelford · Ep 159

10/15/2026

THE SEPARATION · 2 of 6

Everyone in this section landed on work ethic. They're right. But the gap I see is knowing where to point it.

Dan Wenger. Zach Even-Esh. Word for word.

Comment LESSONS and I'll send you all 35, free.

Win the Day. Stay Relentless.

First cut is tomorrow night.Top Host 2026 voting for the first round closes Thursday at 10 PM Eastern. The vote is free,...
10/14/2026

First cut is tomorrow night.

Top Host 2026 voting for the first round closes Thursday at 10 PM Eastern. The vote is free, and you can cast one every day. Today and tomorrow both count.

If this podcast has ever handed you something you used with your kid or your team, this is the easiest way to say so.

Link in the first comment.

Win the Day. Stay Relentless.

He's putting up big numbers in the weight room. It hasn't shown up in a game yet.Strong isn't fast. A kid can squat the ...
10/14/2026

He's putting up big numbers in the weight room. It hasn't shown up in a game yet.

Strong isn't fast. A kid can squat the house and still be a step late, because nobody built the bridge between the rack and the field — no sprint mechanics, no change of direction, no power that transfers.

The weight room is a tool, not the goal.

Six blocks decide every athlete — Mindset, Knowledge, Teammates, Training, Nutrition, Recovery. Ten minutes tells you which one is actually holding him back, instead of guessing for another year.

Comment SCORE and I'll send it to you.

Win the Day. Stay Relentless.

"There's two Westsides."Tom Barry, handpicked by Louie Simmons to run Westside Barbell, on protecting what made the gym,...
10/14/2026

"There's two Westsides."

Tom Barry, handpicked by Louie Simmons to run Westside Barbell, on protecting what made the gym, building the structured business next to it, and staying in a position to tell athletes the truth.

Owners and coaches, this one's for you. Post and episode in the first comment.

Win the Day. Stay Relentless.

Address

2198 Reeves Road
Plainfield, IN
46168

Telephone

+13177540649

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