Athlete Builder

Athlete Builder Mission: help high school athletes start at varsity. Then we help them play in college, and the pros.

๐—ง๐—ข๐— ๐—ข๐—ฅ๐—ฅ๐—ข๐—ช ๐—ก๐—œ๐—š๐—›๐—ง. ๐—œ๐˜'๐˜€ ๐—ฎ๐—น๐—บ๐—ผ๐˜€๐˜ ๐—ต๐—ฒ๐—ฟ๐—ฒ.๐™๐™ค๐™ข๐™ค๐™ง๐™ง๐™ค๐™ฌ โ€” ๐™๐™ช๐™š๐™จ๐™™๐™–๐™ฎ, ๐™…๐™ช๐™ฃ๐™š ๐Ÿต ๐™–๐™ฉ ๐Ÿด ๐™‹๐™ˆ ๐™€๐™Ž๐™ โ€” ๐™ง๐™š๐™ฉ๐™ž๐™ง๐™š๐™™ ๐™‰๐™–๐™ซ๐™ฎ ๐™Ž๐™€๐˜ผ๐™‡ ๐™…๐™š๐™›๐™› ๐™‚๐™ช๐™ข ๐™œ๐™ค๐™š๐™จ ๐™ก๐™ž๐™ซ๐™š ๐™›๐™ค๐™ง ๐™๐™š๐™จ๐™ž๐™ก...
06/08/2026

๐—ง๐—ข๐— ๐—ข๐—ฅ๐—ฅ๐—ข๐—ช ๐—ก๐—œ๐—š๐—›๐—ง. ๐—œ๐˜'๐˜€ ๐—ฎ๐—น๐—บ๐—ผ๐˜€๐˜ ๐—ต๐—ฒ๐—ฟ๐—ฒ.

๐™๐™ค๐™ข๐™ค๐™ง๐™ง๐™ค๐™ฌ โ€” ๐™๐™ช๐™š๐™จ๐™™๐™–๐™ฎ, ๐™…๐™ช๐™ฃ๐™š ๐Ÿต ๐™–๐™ฉ ๐Ÿด ๐™‹๐™ˆ ๐™€๐™Ž๐™ โ€” ๐™ง๐™š๐™ฉ๐™ž๐™ง๐™š๐™™ ๐™‰๐™–๐™ซ๐™ฎ ๐™Ž๐™€๐˜ผ๐™‡ ๐™…๐™š๐™›๐™› ๐™‚๐™ช๐™ข ๐™œ๐™ค๐™š๐™จ ๐™ก๐™ž๐™ซ๐™š ๐™›๐™ค๐™ง ๐™๐™š๐™จ๐™ž๐™ก๐™ž๐™š๐™ฃ๐™˜๐™š ๐˜ฟ๐™ช๐™ง๐™ž๐™ฃ๐™œ ๐™ƒ๐™š๐™ก๐™ก ๐™’๐™š๐™š๐™ : ๐Ÿฒ ๐™‹๐™ž๐™ก๐™ก๐™–๐™ง๐™จ ๐™›๐™ค๐™ง ๐™๐™ค๐™ง๐™œ๐™ž๐™ฃ๐™œ ๐™๐™ฃ๐™—๐™ง๐™š๐™–๐™ ๐™–๐™—๐™ก๐™š ๐™๐™š๐™–๐™ข๐™จ.

Forty-five minutes on the mental game that forges unbreakable teams, live Q&A, and a live raffle for everyone who shows up: a 1-on-1 with Jeff, a copy of Gates of Fire, the Athlete Builder book, and Sunga Life gear.

It's free โ€” and it's your last chance to grab a seat. Register at the link in Comments.

๐—”๐˜๐—ต๐—น๐—ฒ๐˜๐—ฒ ๐—•๐˜‚๐—ถ๐—น๐—ฑ๐—ฒ๐—ฟ ๐—ฃ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜ | ๐—˜๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ  #๐Ÿญ๐Ÿฐ๐ŸฎS๐—ฎ๐—บ๐—ฒ ๐—š๐—ฒ๐—ป๐—ฒ๐˜๐—ถ๐—ฐ๐˜€. ๐—™๐—ถ๐—ฟ๐˜€๐˜-๐—ฅ๐—ผ๐˜‚๐—ป๐—ฑ ๐—ฃ๐—ถ๐—ฐ๐—ธ ๐—•๐—ฟ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ. ๐—ญ๐—ฒ๐—ฟ๐—ผ ๐—˜๐˜…๐—ฐ๐˜‚๐˜€๐—ฒ๐˜€. | ๐—•๐—ฟ๐—ฒ๐—ป๐—ป๐—ฎ๐—ป & ๐—๐—ฎ๐—ธ๐—ฒ ๐—ง๐—ต๐—ถ๐—ฒ๐—ป๐—ฒ๐—บ๐—ฎ๐—ป...
06/08/2026

๐—”๐˜๐—ต๐—น๐—ฒ๐˜๐—ฒ ๐—•๐˜‚๐—ถ๐—น๐—ฑ๐—ฒ๐—ฟ ๐—ฃ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜ | ๐—˜๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ #๐Ÿญ๐Ÿฐ๐Ÿฎ
S๐—ฎ๐—บ๐—ฒ ๐—š๐—ฒ๐—ป๐—ฒ๐˜๐—ถ๐—ฐ๐˜€. ๐—™๐—ถ๐—ฟ๐˜€๐˜-๐—ฅ๐—ผ๐˜‚๐—ป๐—ฑ ๐—ฃ๐—ถ๐—ฐ๐—ธ ๐—•๐—ฟ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ. ๐—ญ๐—ฒ๐—ฟ๐—ผ ๐—˜๐˜…๐—ฐ๐˜‚๐˜€๐—ฒ๐˜€. | ๐—•๐—ฟ๐—ฒ๐—ป๐—ป๐—ฎ๐—ป & ๐—๐—ฎ๐—ธ๐—ฒ ๐—ง๐—ต๐—ถ๐—ฒ๐—ป๐—ฒ๐—บ๐—ฎ๐—ป

"๐˜‘๐˜ข๐˜ฌ๐˜ฆ ๐˜ด๐˜ข๐˜ต ๐˜ฅ๐˜ฐ๐˜ธ๐˜ฏ ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜Ž๐˜ช๐˜ข๐˜ฏ๐˜ต๐˜ด ๐˜ญ๐˜ฐ๐˜ค๐˜ฌ๐˜ฆ๐˜ณ ๐˜ณ๐˜ฐ๐˜ฐ๐˜ฎ ๐˜ข๐˜ง๐˜ต๐˜ฆ๐˜ณ ๐˜ข ๐˜ฅ๐˜ฆ๐˜ค๐˜ข๐˜ฅ๐˜ฆ ๐˜ฐ๐˜ง ๐˜ฎ๐˜ข๐˜น๐˜ช๐˜ฏ๐˜จ ๐˜ฐ๐˜ถ๐˜ต ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜บ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜จ ๐˜ฉ๐˜ฆ ๐˜ฉ๐˜ข๐˜ฅ. ๐˜š๐˜ข๐˜ฒ๐˜ถ๐˜ฐ๐˜ฏ ๐˜‰๐˜ข๐˜ณ๐˜ฌ๐˜ญ๐˜ฆ๐˜บ ๐˜ด๐˜ข๐˜ต ๐˜ข๐˜ค๐˜ณ๐˜ฐ๐˜ด๐˜ด ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜ฉ๐˜ช๐˜ฎ. ๐˜๐˜ฆ ๐˜ธ๐˜ข๐˜ต๐˜ค๐˜ฉ๐˜ฆ๐˜ฅ ๐˜ฉ๐˜ช๐˜ฎ ๐˜ณ๐˜ถ๐˜ฏ. ๐˜ˆ๐˜ฏ๐˜ฅ ๐˜ฉ๐˜ฆ ๐˜ฌ๐˜ฏ๐˜ฆ๐˜ธ โ€” ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ต๐˜ฐ๐˜ต๐˜ข๐˜ญ ๐˜ฑ๐˜ฆ๐˜ข๐˜ค๐˜ฆ โ€” ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ช๐˜ง ๐˜ฉ๐˜ฆ ๐˜ฉ๐˜ข๐˜ฅ ๐˜ข๐˜ฏ๐˜ฐ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ ๐˜ฅ๐˜ฆ๐˜ค๐˜ข๐˜ฅ๐˜ฆ, ๐˜ฉ๐˜ฆ ๐˜ด๐˜ต๐˜ช๐˜ญ๐˜ญ ๐˜ค๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ๐˜ฏ'๐˜ต ๐˜ต๐˜ฐ๐˜ถ๐˜ค๐˜ฉ ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ญ๐˜ฆ๐˜ท๐˜ฆ๐˜ญ."

Brennan and Jake Thieneman walked on at Purdue. No scholarship. No guarantee of playing time. They became starters, Big Ten honorees, and team captains.

Their younger brother Dylan just got drafted in the first round by the Chicago Bears.
Same parents. Same genetics. One of them is an NFL first-rounder. Brennan and Jake's response? "We can't use the genetics excuse. He has the same parents we do."

In this episode, Jim sits down with two of the three Thieneman brothers โ€” now running All In Performance โ€” to talk about what it actually takes to max out your potential, why most people never come close to theirs, and how to build the kind of identity that survives the day your sport ends.

Connect with Brennan & Jake

๐Ÿ“ธ Instagram: .thieneman / .thieneman
๐Ÿ“ธ All In Performance: .inperformance
DM Jake "All In" to connect directly

Connect with Athlete Builder
๐ŸŒ athlete-builder.com
๐Ÿ“ธ
โœ‰๏ธ [email protected]

Listen on
๐ŸŽง Spotify: https://open.spotify.com/show/34QCcodvAqAgj7iwk3tdrj
๐ŸŽ Apple Podcasts: https://podcasts.apple.com/us/podcast/athlete-builder/id1715521920
๐Ÿ“ป Amazon Podcasts: https://music.amazon.com/podcasts/b5583cce-62bc-4611-ab54-ff367f41632d/athlete-builder

Athlete Builder Products
๐Ÿ“˜ Buy the Book: https://a.co/d/9xiGOWQ
๐ŸŽ“ Courses: athlete-builder.com/courses
๐Ÿง  Game Plan Session: https://link.closersoftware.com/widget/bookings/ab-gameplansession
๐ŸŽค Speaking: athlete-builder.com/speaking
๐Ÿ“ฐ Newsletter: athlete-builder.com/newsletter

06/07/2026

๐—–๐—ผ๐—ป๐—ณ๐—ถ๐—ฑ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ถ๐˜€๐—ป'๐˜ ๐—ฎ ๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐—น๐—ถ๐˜๐˜† ๐˜๐—ฟ๐—ฎ๐—ถ๐˜ โ€” ๐—ถ๐˜'๐˜€ ๐—ฟ๐—ฒ๐—ฝ๐˜€.

A Navy ๐—ฆ๐—˜๐—”๐—Ÿ on how to build it in your athletes, one hard rep at a time.

The whole framework goes live Tuesday June 9 ยท 8 PM EST.

F๐˜ณ๐˜ฆ๐˜ฆ ๐˜ฐ๐˜ฏ ๐˜ก๐˜ฐ๐˜ฐ๐˜ฎ โ€” ๐˜ญ๐˜ช๐˜ฏ๐˜ฌ ๐˜ช๐˜ฏ ๐˜Š๐˜ฐ๐˜ฎ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต๐˜ด.

06/06/2026

๐——๐—ผ๐—ป'๐˜ ๐˜€๐˜๐—ฎ๐—ฟ๐—ฒ ๐—ฎ๐˜ ๐˜๐—ต๐—ฒ ๐˜„๐—ต๐—ผ๐—น๐—ฒ ๐—บ๐—ผ๐˜‚๐—ป๐˜๐—ฎ๐—ถ๐—ป.

Get through the next step in front of you.

It's the Hell Week mindset every coach can teach a team โ€” and it's exactly what we'll unpack Tuesday.

๐—๐—ฒ๐—ณ๐—ณ ๐—š๐˜‚๐—บ, ๐—ฟ๐—ฒ๐˜๐—ถ๐—ฟ๐—ฒ๐—ฑ ๐—ก๐—ฎ๐˜ƒ๐˜† ๐—ฆ๐—˜๐—”๐—Ÿ, ๐—Ÿ๐—œ๐—ฉ๐—˜ ๐—ง๐˜‚๐—ฒ ๐—๐˜‚๐—ป๐—ฒ ๐Ÿต ยท ๐Ÿด ๐—ฃ๐—  ๐—˜๐—ฆ๐—ง.

Free. Link in Comments to register.

06/06/2026

You're not gonna run a pediatric code and come back to the station wanting a salad.
That's just not how humans work.

First responders are sleep deprived, trauma exposed, and running on shift schedules that destroy every nutrition plan ever written โ€” and there's almost nothing out there built for them.

Megan Lautz, RD built her career around fixing that.

Full episode in the comments. ๐Ÿ‘‡

06/05/2026

"๐—ฌ๐—ผ๐˜‚ ๐—ฎ๐—ฟ๐—ฒ ๐—ป๐—ผ๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ๐˜๐—ต๐—ผ๐˜‚๐—ด๐—ต๐˜."

A retired Navy SEAL on the mental move that gets you through Hell Week โ€” and the fourth quarter. ๐—๐—ฒ๐—ณ๐—ณ ๐—š๐˜‚๐—บ breaks down all six pillars ๐—Ÿ๐—œ๐—ฉ๐—˜, ๐—ง๐˜‚๐—ฒ๐˜€๐—ฑ๐—ฎ๐˜† ๐—๐˜‚๐—ป๐—ฒ ๐Ÿต ยท ๐Ÿด ๐—ฃ๐—  ๐—˜๐—ฆ๐—ง.

Free on Zoom. Reserve your seat โ€” link in comments

06/05/2026

The Olympics are on TV.

Keri Strug runs her first vault. Rolls her ankle on the landing. Breaks it.
She has one more attempt.

She goes again anyway.

Sticks it. Pulls the broken foot up. Salutes the judges. Collapses.

USA wins gold.

I lose his mind. My fraternity brothers think I've lost it.

I never forgot it.

Full episode in the comments. ๐Ÿ‘‡

Watch the full episode with Megan Lautz, RD here ๐Ÿ‘‡

https://youtu.be/_mYAvOyuXoE

๐—ฆ๐—”๐—ฉ๐—˜ ๐—ง๐—›๐—˜ ๐——๐—”๐—ง๐—˜ โ€” this one's different. On Tuesday, June 9 at 8 PM EST, ๐˜ณ๐˜ฆ๐˜ต๐˜ช๐˜ณ๐˜ฆ๐˜ฅ ๐˜•๐˜ข๐˜ท๐˜บ ๐˜š๐˜Œ๐˜ˆ๐˜“ ๐˜‘๐˜ฆ๐˜ง๐˜ง ๐˜Ž๐˜ถ๐˜ฎ goes live with us for a...
06/04/2026

๐—ฆ๐—”๐—ฉ๐—˜ ๐—ง๐—›๐—˜ ๐——๐—”๐—ง๐—˜ โ€” this one's different. On Tuesday, June 9 at 8 PM EST, ๐˜ณ๐˜ฆ๐˜ต๐˜ช๐˜ณ๐˜ฆ๐˜ฅ ๐˜•๐˜ข๐˜ท๐˜บ ๐˜š๐˜Œ๐˜ˆ๐˜“ ๐˜‘๐˜ฆ๐˜ง๐˜ง ๐˜Ž๐˜ถ๐˜ฎ goes live with us for a special edition of ๐™Š๐™›๐™›๐™ž๐™˜๐™š ๐™ƒ๐™ค๐™ช๐™ง๐™จ: ๐™๐™š๐™จ๐™ž๐™ก๐™ž๐™š๐™ฃ๐™˜๐™š ๐˜ฟ๐™ช๐™ง๐™ž๐™ฃ๐™œ ๐™ƒ๐™š๐™ก๐™ก ๐™’๐™š๐™š๐™ 
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โ€” 6 Pillars for Forging Unbreakable Teams. If you coach, lead, or compete, this is the mental-performance session to be in the room for. It's free, it's live on Zoom, and everyone who shows up live is entered to win a 1-on-1 with Jeff, a copy of Gates of Fire, the Athlete Builder book, and Sunga Life gear.

Register free โ€” link in comments

06/04/2026

One sad protein bar mashed at the bottom of your bag isn't a plan.

You only eat it when you're ready to chew your arm off โ€” and by then you're already stopping at Chick-fil-A.

Megan Lautz, RD calls it the go-bag. Non-perishable. Always stocked. Carbs, protein, electrolytes.

It works for first responders on shift. It works for athletes. It works for the parent running three kids to three different practices and eating dinner at 9pm.

Build the bag. Stop the raid.

Full episode in the comments. ๐Ÿ‘‡

๐—ฌ๐—ผ๐˜‚'๐˜ƒ๐—ฒ ๐—ฏ๐—ฒ๐—ฒ๐—ป ๐˜๐—ผ๐—น๐—ฑ ๐˜๐—ผ ๐—ฒ๐—ฎ๐˜ ๐—ฐ๐—น๐—ฒ๐—ฎ๐—ป. ๐——๐—ฟ๐—ถ๐—ป๐—ธ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐˜„๐—ฎ๐˜๐—ฒ๐—ฟ. ๐— ๐—ฒ๐—ฎ๐—น ๐—ฝ๐—ฟ๐—ฒ๐—ฝ ๐—ผ๐—ป ๐—ฆ๐˜‚๐—ป๐—ฑ๐—ฎ๐˜†.๐˜•๐˜ฐ๐˜ฃ๐˜ฐ๐˜ฅ๐˜บ ๐˜ต๐˜ฐ๐˜ญ๐˜ฅ ๐˜บ๐˜ฐ๐˜ถ ๐˜ธ๐˜ฉ๐˜ข๐˜ต ๐˜ต๐˜ฐ ๐˜ฅ๐˜ฐ ๐˜ธ๐˜ฉ๐˜ฆ๐˜ฏ ๐˜บ๐˜ฐ๐˜ถ'๐˜ณ๐˜ฆ ๐˜ณ๐˜ถ๐˜ฏ๐˜ฏ๐˜ช๐˜ฏ๐˜จ ๐˜ข ๐˜ฑ๐˜ฆ...
06/02/2026

๐—ฌ๐—ผ๐˜‚'๐˜ƒ๐—ฒ ๐—ฏ๐—ฒ๐—ฒ๐—ป ๐˜๐—ผ๐—น๐—ฑ ๐˜๐—ผ ๐—ฒ๐—ฎ๐˜ ๐—ฐ๐—น๐—ฒ๐—ฎ๐—ป. ๐——๐—ฟ๐—ถ๐—ป๐—ธ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐˜„๐—ฎ๐˜๐—ฒ๐—ฟ. ๐— ๐—ฒ๐—ฎ๐—น ๐—ฝ๐—ฟ๐—ฒ๐—ฝ ๐—ผ๐—ป ๐—ฆ๐˜‚๐—ป๐—ฑ๐—ฎ๐˜†.

๐˜•๐˜ฐ๐˜ฃ๐˜ฐ๐˜ฅ๐˜บ ๐˜ต๐˜ฐ๐˜ญ๐˜ฅ ๐˜บ๐˜ฐ๐˜ถ ๐˜ธ๐˜ฉ๐˜ข๐˜ต ๐˜ต๐˜ฐ ๐˜ฅ๐˜ฐ ๐˜ธ๐˜ฉ๐˜ฆ๐˜ฏ ๐˜บ๐˜ฐ๐˜ถ'๐˜ณ๐˜ฆ ๐˜ณ๐˜ถ๐˜ฏ๐˜ฏ๐˜ช๐˜ฏ๐˜จ ๐˜ข ๐˜ฑ๐˜ฆ๐˜ฅ๐˜ช๐˜ข๐˜ต๐˜ณ๐˜ช๐˜ค ๐˜ค๐˜ฐ๐˜ฅ๐˜ฆ ๐˜ข๐˜ต 2๐˜ข๐˜ฎ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ๐˜ฏ'๐˜ต ๐˜ด๐˜ญ๐˜ฆ๐˜ฑ๐˜ต ๐˜ช๐˜ฏ 18 ๐˜ฉ๐˜ฐ๐˜ถ๐˜ณ๐˜ด.

That's the gap ๐— ๐—ฒ๐—ด๐—ฎ๐—ป ๐—Ÿ๐—ฎ๐˜‚๐˜๐˜‡ built her career around.

Megan is a registered dietitian, founder of Rescue RD, and one of the team dietitians for the Baltimore Orioles. She works with the people nutrition science ignores โ€” first responders, shift workers, athletes, and anyone whose life doesn't fit a nine-to-five meal plan.

๐—˜๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐Ÿญ๐Ÿฐ๐Ÿญ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—”๐˜๐—ต๐—น๐—ฒ๐˜๐—ฒ ๐—•๐˜‚๐—ถ๐—น๐—ฑ๐—ฒ๐—ฟ ๐—ฃ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜ ๐—ถ๐˜€ ๐—น๐—ถ๐˜ƒ๐—ฒ. Here's what we covered:
โ†’ Why your pre-workout is giving you energy it never actually provided โ€” and what actually fuels performance
โ†’ The go-bag: what's in it, who it's for, and why it keeps you out of the drive-through at 9pm
โ†’ The OSU fire station study that proved one closed pantry door added a pound of produce per shift with zero other changes
โ†’ Two drinks reduces your sleep quality by nearly 40%. Here's what to do about it.
โ†’ Why starting CrossFit and counting macros at the same time almost guarantees you quit both
โ†’ 40% of first responders have a sleep disorder. 80% don't know it.
This one is practical from start to finish. No perfection required.
๐ŸŽง ๐—Ÿ๐—ถ๐—ป๐—ธ ๐—ถ๐—ป ๐—–๐—ข๐— ๐— ๐—˜๐—ก๐—ง๐—ฆโ€” ๐—˜๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐Ÿญ๐Ÿฐ๐Ÿญ.

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