UXReactor

Award-winning B2B experience design firm. Creating competitive advantages for B2B SaaS & high-tech, from Fortune 500 companies to startups. HQ in California.

12/21/2022

During the Great Recession, I was with one of the world’s largest FinTech companies. We emerged stronger than ever, but in the flush times that followed, I saw too many products fail. Needlessly.

Take your cues from companies that came out ahead of the Great Recession (like Netflix, Mailchimp, Uber, Square, Salesforce, Adobe) and you can do more than survive. You can capture market share. Yes, even in a downturn.

12/14/2022

Ever wish your partner could read your mind?

A cup of coffee in bed. A night off of dish duty. A warm hug at a crucial moment.

Technology can't yet fulfill that wish -- but AI is empowering disruptors like Lemonade to predict what you need before you even know it.

At the core of the insurance startup's success are Maya, Jim, and Cooper -- AI bots that streamline experiences not only for customers but for employees.

Delivering a weightless experience like Lemonade? It requires a heavy amount of internal orchestration.

(Just like predicting your every need would require your partner to collect countless data points on your facial expressions, biometrics, tone, and daily experiences... Then extract meaning from the data and design the right response.)

Find out how Lemonade made it look easy from the outside. Check out the new post on the blog.

12/07/2022

Success, be it coming out of tough times stronger than you went into it or securing your next round of funding, will require discipline and rigor.

This has always been true. But now, undifferentiated technology, poor product-market fit and software offering sub-par experiences will be the first to fall in a crowded market.

11/30/2022

A $20B acquisition... versus mass layoffs.

Figma vs. Invision.

How did the latter lose so much market share while the startup ate Invision's lunch?

Figma wasn't the first on the scene. They couldn't compare to Invision's marketing.

Instead, Figma exploited the product weaknesses of Invision: they invested in building the product users really needed.

While Invision was committed to growth and investors... Figma was committed to users.

While Invision ignored serious user issues and churn, Figma stayed hyper-alert to feedback.

(In fact, Figma's founder spent the pandemic scouring support tickets and obsessively listening to customers.)

What did they do with that insight? Figma created a SaaS platform that supports the whole design process -- not just prototyping.

And as it turns out, holistic design is a much more valuable problem to solve.

Find out how Figma did it in the latest article on our blog.

11/23/2022

It isn't a guessing game... and that's good news! There is a path to success. We know from experience — by using a proven process for user-centered innovation, we've enabled our clients to generate multiple billions in additional value.

11/16/2022

To thrive in this competitive and demanding world, your product needs to deliver an experience that meets or exceeds users’ growing expectations. But how, you ask? Check out our latest blog article for more on how you can stay ahead of the competition.

11/09/2022

Let me be clear, in tough times, the goal is not merely to avoid failure, it's to come out stronger than before. By getting closer to users you’ll reveal opportunities: new markets, new offers, new product ideas. Source: Forrester Research.

11/02/2022

Planning to tweak your UI to decrease customer churn in hopes to weather the economic downturn? Think again.
Check out our blog post to learn why now is the time to do everything you can to get that competitive edge.

07/15/2022

Before you had silos…
Before you had legacy systems…
Before making a change of any kind was so utterly complex...

When your solution first burst on the scene — in those days your company was on fire with user insight. Every innovator is.

You knew why users said yes to you, said no to you, and your entire team was united in solving user problems you intimately understood.

It was the fuel of your creativity and the source of your differentiation.

But along the way?

You grew. Your competition grew. The customers you serve grew.

And the distance between your product engineers and end-users widened. Until that flame of user insight dimmed.

You traded user expertise for solution expertise.

And joined the race to add features that don’t solve their most salient needs.

All the while, with one eye on the UI of your competition, because in this market, rumor has it, the slickest interface wins.

It's not the user interface.
It's user insight that fuels market domination.

07/12/2022

Over the past seven years, we have used our proprietary playbook to help organizations achieve amazing results, such as achieving 15x efficiency for 32M Nokia subscribers and propelling Tekion Corp to be valued at $3.5B in five short years.

Soon enough, companies have started asking us to train their team using our playbook of industry-tested techniques, in addition to inquiring about our consulting services.

We realized it was time to publish our playbook to the wider world so more organizations can use these plays to fuel their own business growth.

This playbook is the most accessible way to profit from our founders’ (Satyam Kantamneni and Prasad Kantamneni) decades of experiences and UXReactor’s years of success.

👉🏻 Get your copy now. Learn more at uxdplaybook.com

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http://www.uxreactor.com/

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