Killer, Iron-Clad

Killer, Iron-Clad Everything you need to develop, manage and protect your brand, and goods & services.

03/21/2024

Did you fill out your March Madness Basketball Bracket? Sports events are some of the best opportunities to check out all the great branding efforts by sponsoring companies. Which are your favorite?

03/20/2024

Your business should recognize that there are many branding strategies, and I often witness businesses undertaking the wrong one to try and achieve their business goals. What is your business doing? Are you strategized correctly?

03/18/2024

If you think that using foreign language terms is sophisticated and unique when developing a trademark...think again. When you submit your trademark application in the U.S. the Trademark Office will require you to translate the terms into English and then they will examine your application using the translated terms.

For example, Cocina Azul for your Mexican Restaurant, will be examined using the translated term Blue Kitchen. Be aware!

Happy St. Patrick's Day! We'd love to hear about some of your favorite "Irish" brands!
03/17/2024

Happy St. Patrick's Day! We'd love to hear about some of your favorite "Irish" brands!

03/16/2024

Do you understand the differences between registering your trademark at the state level and federal level? Each state has their own trademark registration and protection laws. How do they contrast to registering your trademark with the US Patent and Trademark office? Not knowing can cost you and jeopardize your brand!

03/15/2024

Did you have an outside, third-party, independent contractor develop your logo? Make sure you get a copyright release!

03/14/2024

In the U.S., you can't receive a trademark registration unless you show that you are actually using it in commerce. What if you're developing your brand or business, and not using the trademark yet but want to keep others from using it?

Not a problem...the U.S. has a system where you can file an "Intent-to-Use" trademark application. If you have a "Bone fide" intent to use the trademark, you can "reserve" it (using that term loosely - it's not a reservation system) ...the trademark office will review the application and if all good, they will tentatively approve it.

Then when you actually start using the trademark in commerce, you submit a "Statement of Use" showing it being used in commerce; and then the trademark will Register. Easy-Peasy 😊

03/13/2024

Many businesses like to use their personal names in association with their business. From a trademark this is not always the best choice. It will almost always get rejected at the trademark office if you try to register it.

The reason is it prevents others with the same or similar name from using it. Only if the name has "acquired distinctiveness" will it be recognized as having any trademark validity.

How do you "acquire distinctiveness" in the eyes of the trademark office and the law? We can show you!

03/12/2024

Did you know Trademarks are a sub-set of Intellectual Property (IP). They are an "intangible" asset. However, they have all the attributes of real ("tangible") property. Trademarks can be sold, leased, rented, mortgaged, used as collateral, passed on to heirs, gifted...anything you can do with real property, you can accomplish with trademarks, and other types of IP.

03/11/2024

Filing for your own Trademark registration in the U.S. is super easy. If you take the time to do it once, I'd say maybe an hour at most, the next time it takes about 10-15 minutes. Yup. And I show you step by step with screen shots.

Unfortunately, if you're outside the U.S., you have to hire an U.S. attorney to do it for you. But we can still show you how to save big dollars!

Address

340 N. Main Street , #307
Plymouth, MI
48170

Telephone

+17738125321

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