Custom Rod & Reel

10/16/2026

The details make the difference 🔥

Grey fish-scale heat shrink going over an EVA foam foregrip for a clean, textured finish on this custom rod build.

Looking to customize your next rod? Stop by Custom Rod & Reel and let’s build it your way! 🎣

10/14/2026

10/13/2026

We’re headed to FLIBS 2026! Fort Lauderdale International Boat Show 🛥️⚓️

Catch the Custom Rod & Reel crew at the Fort Lauderdale International Boat Show October 28-November 1! 📆

Stop by our booth and say hello! 👋

10/05/2026

Mullet run doing what it does best 🤝

Big ole snook put to the test on a Jigging World rod picked up right here at our Pompano Beach shop! 🎣

Snook season closes December 1, so there’s still time to get after them! Stop by Custom Rod & Reel and get all of your snook supplies before the season’s gone. 👋

09/29/2026

Weather’s not cooperating? Your next rod can 🎣

If you’re stuck inside, might as well make it productive. Stop by our Pompano Beach or Fort Lauderdale shop and start designing your next custom rod order 🛠️

09/22/2026

First day of fall looks a little different in South Florida 😉

Cooler days are coming (🙏), northeast winds are on the way, and there’s plenty of mahi around 🐠

Who’s ready for fall fishing?!

09/16/2026

Every custom build starts with the details ➡️ from the blank and components down to the colors and wrap 🎨

Have a custom build in mind? Stop by either shop or give us a call to get yours started 💪

09/15/2026

Fall is right around the corner 🐠🎣

As those northeast winds become more frequent, the local dolphin bite starts heating up. September 22 marks the first day of Fall, and it’s a great time to get offshore and put some mahi on the deck! 🔥

Who’s ready for Fall fishing? 🤙

09/09/2026

Nothing better than seeing the cooler fill up after a solid day offshore 😮‍💨🐟

DM us your latest catches to be featured on our page! 📲

09/02/2026

Seafoam looking real good on this one. 🌊🎣

This custom build features titanium Fuji guides and plenty of other components chosen to bring the whole setup together ➡️ from performance to the finished look.

Your rod, your colors, your components. Let us build it for you! 💪