Word4Asia Consulting International

Word4Asia Consulting International W4A will help you accomplish your objectives in Asia. We exist to make your non-profit organization effective in Asia, primarily focused on mainland China.

We are excited to announce that we (Word4Asia) are partnering with The Amity Foundation again this year and are one of t...
08/02/2025

We are excited to announce that we (Word4Asia) are partnering with The Amity Foundation again this year and are one of the sponsoring organizations for…

The 6th Amity Cup International Table Tennis Philanthropic Tournament

It will be held November 14th and 15th in Nanjing, China at the Olympic Sports Center gymnasium. This year two teams will be representing the USA, one being a youth team. One of the philanthropic projects this event will support is working opportunities for mentally challenged people, a real need in China.

In 2026 we are hoping to introduce a basketball competition where we will take a top 25 high school basketball team to China for a friendly exchange with Chinese youth teams including workshops, coaching, technique training, and of course competitive matches. If you have an interest in sports in China, please contact me.

What does all this mean for Word4Asia? We are always looking for opportunities to build friendships which leads to other open doors for us and our clients. The main thing is still the main thing. Thank you for your prayers!

10/31/2024

What an amazing time we had co-chairing and sponsoring the 5th Annual Amity Cup in Nanjing, China on October 19th and 20th. It was a high-level international table tennis tournament with great competition and much friendship building among the hundreds of players and leaders. Several Chinese media outlets covered the event including China Daily, Jiangsu Provincial Television and China Global TV Network. Gene, along with the US team that W4A sponsored were interviewed by these outlets. Below is a link to one of those interviews. Staying true to our mission, commemorative New Testament Bibles were distributed as well. We believe doors will be opened for further opportunities in the years to come.

https://www.facebook.com/ChinaGlobalTVNetwork/videos/1061360261911417

10/05/2024

I visited the Nixon Presidential Library in Yorba Linda California last week, specifically to look at the room designated to Nixon’s visit to China in February 1972. He referred to this later as the week that changed the world.

ATTENTION PING PONG ENTHUSIASTS!  Do not miss this rare opportunity!Word4Asia is co-chairing with Amity Foundation in Na...
05/29/2024

ATTENTION PING PONG ENTHUSIASTS! Do not miss this rare opportunity!

Word4Asia is co-chairing with Amity Foundation in Nanjing, China for an unprecedented event…the first ever International Philanthropic Ping Pong Tournament in China!

As co-chair, I have accepted the challenge to bring two high level teams from the USA to compete. We have one so far. (One of the players is 2400 rated. They will be invited to do exhibition demonstrations in various venues as well as compete.)

I am looking for one more high-level team! Please let us know if you would like to be a candidate for this honor. For the team selected we will cover all expenses while you are in China. In addition, we may be able to help cover some of your international airfare.

Dates: October 19-20, 2024
Place: 13,000 seat Nanjing Olympic Sports Center Stadium
Cost: Free! No fees to participate in the event.
Purpose: To promote friendship and use proceeds for various community service projects

We are planning for1000 players! All ages, men and women, and all levels of play will be grouped accordingly.

We just returned from visiting with the steering committee in Nanjing, China and they are excited! In fact, the Jiangsu Foreign Affairs Office met with us, and they have decided to throw their weight behind this event. While no one knows what makes history before it happens, this could well be the beginning of a positive series of friendship building opportunities.

Some of you remember 50 years ago when President Nixon opened up relationships with China via ping-pong diplomacy. Since that time, the Sino-American relationship has been up and down. We are now ready for the 50-year anniversary of ping-pong diplomacy.

PING PONG LOVERS THIS IS AN EVENT YOU DON’T WANT TO MISS! While China did not invent ping pong, they seem to own it today. Want a once in a lifetime experience? This could be it!

For detailed information, please write to: [email protected]. She will send you rules, guidelines, and a form to fill out to register your team.

Ping Pong Diplomacy…53 years later.No official American delegation had set foot in the People’s Republic of China for 20...
05/06/2024

Ping Pong Diplomacy…53 years later.

No official American delegation had set foot in the People’s Republic of China for 20 years. By 1971 both nations were looking for a way to open conversation with one another. Some evidence exists that secret communications were taking place, but the breakthrough came through a random encounter between two ping-pong players.

The 1971 World Table Tennis Championships that year were in Nagoya, Japan. A 19-year-old “hippie” named Glenn Cowan was on a shuttle bus which just happened to be transporting red-shirted Chinese players. To this somewhat cloistered group of players a shaggy-haired American was a new paradigm. But, the #1 ranked player, Zhuang Zedong reached across the aisle and shook Cowan’s hand. Through an interpreter they visited. Zedong, understanding the power of gifts, handed the younger Cowan a silk-screen picture of China’s Huangshan mountains. The next day Cowan returned the kindness by handing Zhuang a simple t-shirt with a peace symbol and the title of the Beatle’s famous song “Let it Be.”

Pictures of the exchange were taken. When those were shown to Chairman Mao he was quoted as saying: “Zhuang Zedong is not just a good table tennis player, he’s also a good diplomat as well.” More shocking was Mao’s invitation to the USA table tennis players to make an all-expense visit to China. With permission from the embassy granted, the team went. President Nixon stated, “I had never expected the China initiative would come to fruition in the form of a ping-pong team.”

This is the story as most often told. When W4A is hosting Chinese teams in Southern California, we often take them to the Nixon Presidential Library where an entire section is given to this historic event. All guests are familiar with this event, so the story is told in both countries.

The 1971 chance encounter was followed by a formal 15 player tour in April 1971, traveling in Guangzhou, Beijing, and Shanghai. They met with Premier Zhou Enlai. When Cowen asked Premier Zhou what he thought of the hippie movement, the Premier paused for a moment, then responded, “Youth wants to seek the truth and out of this search, various forms of change are bound to come forth. When we were young it was the same.”

Also, Chairman Mao noted, “The little ball moves the big ball.”

The ripple effect of Ping Pong diplomacy is unquestioned. The Chinese sent their teams to play in 8 cities. In 1972, Richard Nixon visited China calling it “the week which changed the world.” Relationships began to normalize.

More than 50 years later…
Amity Foundation and Word4Asia are co-chairing the International Table Tennis Philanthropic Tournament in Nanjing, China.
Dates: October 19-20, 2024
Location: Olympic Sports Centre Stadium, 222 Jiangdon, Middle Road, Nanjing

The agreed upon goal is to promote international sports and cultural exchanges to enhance the friendship between people of different countries. This will be competitive, but the ultimate goal will be philanthropic. All financial gains will promote education, social welfare, public health, community development, environmental protection, disaster relief and other undertakings.

We will share more later but if you believe you can field a high-level team for exhibition matches, please contact us. Or if you just love ping-pong and would enjoy this unique opportunity to play in China, please let us know. We will send you a detailed explanation with rules and an application form.

In 1971 it was a chance meeting of two players on a shuttle bus. 53 years later it is philanthropically minded organizations and friends joining hands to bring understanding, love, and peace to our world.

Sharing about Word4Asia with friends.
11/08/2023

Sharing about Word4Asia with friends.

READY TO VISIT CHINA?  It has been years since W4A has taken a group of friends to see China.  If you would be intereste...
09/29/2023

READY TO VISIT CHINA? It has been years since W4A has taken a group of friends to see China. If you would be interested in joining Gene and Liping, we will be scheduling another exposure trip in February 2024. Please call to talk over details.

China is a BIG Country!Returning from our most recent trip to China, after 3 years hiatus due to Covid, I have been aske...
06/08/2023

China is a BIG Country!

Returning from our most recent trip to China, after 3 years hiatus due to Covid, I have been asked, “Well, what do you think?” “What are your takeaways?” “What’s the difference before and after Covid?”

Difficult questions to even begin answering in an accurate and informative manner. Our visit only covered three major cities: Shanghai, Beijing, and Nanjing. While we had 3 to 4 meetings per day, that still means there were about 1.4B people we did not talk to. Our targeted focus was upon visiting those who are connected to groups our W4A clients are interested in serving. That means we did not have any contact with leaders who deal with 95% of Chinese activity. W4A is a consulting firm which helps quality nonprofits from the West achieve their objectives in China, following the policies and regulations of the PRC.

When I first began my journey in China in 1998, I would ask my mentors “what is the truth about China?” I asked it in dozens of variant ways, but almost all my questions were searching for a general summary of China I could easily wrap my head around. The most helpful response I received was from an elderly Chinese man. He said simply “China is a big country. All the good things you hear are probably true. Some of the bad things you hear may be true also.” China is now the second largest nation. Innumerable segments of society in urban, rural and countryside, mixed with multiple ethnic groups, various economic and educational strata, makes it impossible to reach a singular view of anything after two weeks, two months or years. China is a BIG country. Like the three blind men who felt the elephant, we only feel one small part of China on a given visit.

Let me put it in a perspective Westerners can understand. If a first-time guest from China was visiting our country and asked, “Are your politicians’ good people?” How would you answer them? If they asked, “Are you policeman good people?” How would you respond? Truthful and factual responses are seldom simple. Generalities are at best biased attempts to answer complex questions.

We did not enter China with economic, business, or political agendas. These are not the arena W4A works in. So, I have limited value to offer these conversations. What I can tell you is that we received VIP treatment from all we met with, some old friends and others, new friends. Everyone we met from national leadership to the Cities, welcomed us back to China and expressed hope for continued relationship and for a healthy-growing working engagement. We encountered famous Chinese hospitality. I believe if you enter China with a desire for friendship and a willingness to listen more than instruct, you will find the same as we did. In at least two national offices, W4A was the first American group to visit since Covid. I hope many more will follow.

Are there changes? Of course. My singular encouragement to those returning is to ask questions more than talk. Avoid political conversation unless of course that is your job. Be humble. Build bridges. Be willing to alter your course if the new China requires it. For those wishing a good fly-over of the China geo-political position, a visit to the National Museum and Chinese Gift Museum in Beijing will be educational.

My sentiment is, now is not the time to pull away from China. To paraphrase Confucius; If your goals seem unachievable, change your strategies and not your goal.

Your Fellow Traveler,

Gene

The month of April was very busy and productive!  We had our first trip back to China since Covid.  We made connections ...
05/17/2023

The month of April was very busy and productive! We had our first trip back to China since Covid. We made connections with some great people.

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