NuVue

01/06/2026

In our findings, it takes the average new sales agronomist can up to three years in the industry to truly hit their stride in agronomic recommendation and customer relations building.

That's why we've partnered with Acher Agronomic Coaching to build the Sales and Agronomic Coaching Series, a new program designed to get sales agronomists ready in just one year.

Learn more in the link below:

🔗 https://zurl.co/kyWHB

NuVue and Acher Agronomic Coaching partner to produce new series to support Certified Crop Advisor certification.

29/05/2026

Most sales reps are trained to talk about products. The best sales reps are the ones who can talk about the business.

In complex B2B deals, customers would much rather deal with a trusted advisor who understands how their business makes money, loses money, funds growth, and manages risk. For the salesperson, that requires a better understanding of business acumen and knowing how your customers look at their business. That means speaking the language of business.

That’s where the Income|Outcome business simulations comes into play. Participants play the role of running their customers’ business, and in doing so learn the factors that come into play and drive their end of deals. In the end, they stop seeing “a deal” and start seeing working capital, margin mix, and strategic trade-offs.

Three big shifts we've seen when sales teams go through Income|Outcome workshops:

- They speak the language of business with key decision makers and write proposals that link to revenue, cost containment, cash flow, and return on investment, not just product specs.

- They ask sharper questions about the customer’s financial reality and strategic priorities, which immediately builds credibility and trust.

- They make better decisions on pricing and terms, because they’ve experienced how small choices can create big swings in results.

The result: salespeople start showing up as business partners. They can connect their solution to what really matters to customers and cross the line from vendor to trusted advisor.

If you’re serious about elevating your sales force, don’t just offer another sales training workshop – give them something that will give them a competitive advantage. If you're curious, learn more about Income|Outcome here: https://zurl.co/LfJcm

25/05/2026

We at NuVue would like to say thank you to those who serve, and remembered those who gave their lives for our country on this Memorial Day. Take time with family, reflect, and give thanks to those who serve our country.

20/05/2026

In an evolving world of AI, it is easy to focus on optimizations in speed and time saved. Like any tool, it's important to keep in mind capability, and understanding when using a tool is right vs. topical.

Check out below a recent perspective from our partners at Wilson Learning on intentional and responsible use of AI, and how to best design integration.

🔗 https://zurl.co/kg5Vk

Performance by Design: Applying AI to Strengthen Learning Transfer - Check out this resource from Wilson Learning and all other research papers, articles, and e-Books about sales and leadership strategies.

19/05/2026

Partnering with Acher Agronomic Coaching, NuVue is proud to announce The Sales and Agronomic Coaching Series, a brand new offering to get sales agronomist confident in the field in one growing season. Learn more in the article below.

🔗 https://zurl.co/xM5pY

NuVue and Acher Agronomic Coaching partner to produce new series to support Certified Crop Advisor certification.

15/05/2026

Be honest with yourself:

How many times have you woken up with the goal of selling units, instead of the goal of solving problems for your clients?

It's natural, and happens to all salespeople. But at the end of the day, the best sales people are the ones who identify problems, link them to solutions, and support their customers; not those that focus on product over problem.

13/05/2026

From the desk of Stephen Rezac:

40 years in consultative sales has taught me that the most meaningful wins are rarely just about the sale itself.

This morning, I reflected on three sales experiences that still stand out to me today:

1️⃣ The Biggest Sale

I once secured a $2,500,000 dollar sale for a global seed company by uncovering that they wanted to train all their salespeople globally in the same sales methodology, not just in the states. As a partner with Wilson Learning, we were able to take advantage of the fact that the Counselor Salesperson™ is available in 30 languages. In the end, we trained people in 19 languages worldwide.

2️⃣ The Greatest Lifetime Value

One insurance client has partnered with us for more than 20 years. Together, we’ve trained over 25,000 field salespeople and call center agents. That relationship has lasted because we have constantly worked to understand what problems the company was facing, and provided solutions that helped drive that lifetime value rather than a one time sale. It is a great feeling to know that we are providing value and helped then grow market share at the same time.

3️⃣ The Most Meaningful Impact

This one is a bit smaller sale, but maybe one of the most important. I had a young salesperson fresh out of technical college, and she was selling to growers in southern Minnesota. When she attended a Counselor Salesperson workshop she was very frustrated as a salesperson and about ready to give up her sales career. After her workshop, she implemented her new skills and started getting success, growers began interacting with her beyond the transaction, and today she is a successful salesperson in the agriculture industry.

What all three of these stories have in common, you first must uncover a need and then HELP THEM. That is what sales is about these days helping others solve their challenges.

I’d love to hear: what has been your most memorable sales experience?

08/05/2026

What's the difference between training and coaching, and how can it be applied to your full organization?

Find out in our latest 5-Minute Sales Coach blog.

https://zurl.co/Lgjik

People are your most valuable asset. What can you be doing to make people your competitive advantage in the world of sales?

07/05/2026

NuVue welcomes to the team Scott McCraw!

Scott brings with him 36 years of experience in the Property and Casualty insurance industry. We look forward to seeing him bring forward his strategic insight and hands-on coaching approach to our organization!

06/05/2026

Just Announced:

Secure your spot for The Counselor Salesperson in person workshop, live in Boston July 14-16!

Change how you see sales with master coach Bob Davis, learning a simple yet effective methodology built on 60 years of research by Wilson Learning .

Availability fills fast, so reserve your seat today!

https://zurl.co/aX7lv