BrightReach Sales

02/19/2026

Hiring the wrong sales person for your property management company can cost a lot.

Dylan Scroggins with the Kalmar Group shares his thoughts on what to consider before hiring a BDM, how to structure compensation and what to look for when making a key hire.

Enjoy Part 1 in our series on Sales Leadership in the property management industry.

https://youtu.be/Z7caDRoKETU

Hiring a BDM can help take your property management company to new levels of growth, but hitting a home run is easier said than done. Dylan and Ben talk abou...

02/17/2026

This Thursday we're dropping Episode 1 of a three part series on sales leadership in the property management industry.

Our first guest is Dylan Scroggins with the Kalmar Group. Dylan brings years of experience recruiting top sales people. Ben and Dylan talk about how to think about making a sales hire, structuring compensation and the traits to look for in the hiring process.

Stay tuned!

01/28/2026

Excited to join this month's edition of the Profit Power Hour hosted by ProfitCoach! We're tackling the big questions property management companies are asking about sales in marketing in 2026

- The sources, methods, and sales behaviors that are actually building trust and closing the right client.
- How to identify your ideal client, understand accidental owners vs. investors, and align growth with your real goals.
- When sales should live with the CEO or a BDM (or both!), and how to structure leadership and goals to scale.

Join us today at 1pm EST, 12pm CST. Registration in the comments!

01/14/2026

Excited to share this edition of NARPM Radio's podcast with Pete Neubig!

Ben and Pete talk sales process, ideal client profile, sales leadership and more. Building the foundation for growth at your property management isn't accidental. We think you'll find something valuable in this one!

https://narpm.podbean.com/

12/01/2025

How will you take growth to the next level in 2026?

BrightReach is proud to present Elevate Sales Kickoff, a one of a kind event designed for business owners and business development professionals in the property management industry.

We're bringing together pros from all over the country to learn and get better together.

Sound like the event for you? Great news - today is the last day to take advantage of early bird pricing before it's gone for good! Save $150 by securing your spot with us in Nashville TODAY!

11/19/2025

Waiting, waiting, waiting. Wondering why realtor referrals aren't rolling in for your property management business? Most people think a referral fee is all you need to bring in new business.

A strong referral relationship is made up of much more though. It starts with shifting your thinking from helping yourself, to helping someone else.

Check out the latest edition of The Outbound Engine!

Weekly newsletter for salespeople in the property management industry

11/13/2025

Putting your team in a position to succeed isn't passive, it's intentional. Even the best sales people need strong leadership, and a great environment to operate in.

https://youtu.be/yG3AOMG89Z4

11/05/2025

As a leader, casting vision for your team plays a significant role in the environment you create. Does your team feel excited about where the organization is going? Or do they feel burnt out, tired, and frustrated?

Being able to answer the question of why we're pursuing growth, opens the door to cohesion between sales and operations. Leaving the question unanswered, is a major mistake.

Check out the latest edition of The Outbound Engine and subscribe to our weekly newsletter.

https://brightreachsales.com/newsletter

11/03/2025

Part of knowing your ideal client, and your unique value proposition, is understanding the problems potential customers face. If you've designed the customer experience to deliver a great outcome, you will have clarity and conviction as a sales person.

Check out the full conversation with Reece Register of CXO Worx -> https://youtu.be/5M0UyYO1Ugs

10/29/2025

When conviction is lacking, it's easy to be passive. Why? Because our words and actions aren't shaped by belief that what we do actually makes a difference.

Check out the latest edition of our newsletter, The Outbound Engine!

https://blog.brightreachsales.com/post/030

10/28/2025

Grateful for the opportunity to link up with the awesome folks at PropertyManagement.com to talk business development in property management. We break down some of the common mistakes business owners make when hiring a sales person, and how to create an environment for success.

Listen and subscribe to Unfiltered, the new podcast from PropertyManagement.com

https://www.youtube.com/watch?v=0uUs7sPMoiY

In this episode of Unfiltered, host Dylan Scroggins sits down with Ben Smith, founder of BrightReach Sales, to explore how property management companies can ...