09/29/2026
Ten years ago, the ideal client conversation was primarily about who someone was on paper: age, income, how much they'd probably pay.
That version of the framework is still very important, and it isn't wrong! It's the foundation for how to approach for the world we market in now.
This training takes SECO members through a fast pass at ideal client work, built on the STAR framework taught inside H2RA's "Cast the Show" module, reshaped around how AI ads to the conversation in 2026.
Members will learn:
… Why an ideal client isn't a luxury, an ego trip, or an act of exclusion, and why the whole business rests on getting clear about this
… The STAR framework at a glance: Specific, Truly profitable, Amicable, Representative
…. What's made the IC client convo more nuanced in the last ten years, including how AI-driven search is reshaping who gets found at all, why demographics stopped being the main event, and why vague marketing reads as untrustworthy instead of safe
… A real, doable way to spot the pattern in current clients this week, without rewriting a whole profile from scratch
Deets:
Tues, Oct. 13th at 10am PT - 11:30am PT
Members Only Training
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