GYPR - Public Relations

GYPR - Public Relations Pssst...thought I would let you know: You no longer control the message. I am at the front line of this challenge every day.

Marketing strategy today must take into consideration many new tools and whether or not those tools are right for the job at hand. Here I present news, observations and opinions about the ways marketing communications are evolving. The opinions expressed here are my own and do not necessarily reflect in any way the positions and opinions of my employer, Experian.

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