Heart+Mind Strategies

Heart+Mind Strategies We are a research-led consulting firm that uncovers how people think, feel and make decisions, and uses that to help clients achieve their goals.

At Heart+Mind Strategies, our work is guided by the following beliefs:

As human beings, our perceptions, hopes, and beliefs shape the choices we make, and these have both rational and emotional components—symbolized by our hearts and minds. We can best understand people’s hearts and minds by understanding personal values —the guideposts that drive decisions and give meaning, relevance, and purpo

se to life. Strategic equity, often perceptual, is our clients’ greatest asset—the unique, positive, and personally relevant “values-based” connection between the enterprise and the people that matter most to it. We must live by the highest standards of quality and integrity in everything we do. We nurture a culture infused with the principles of collaboration, innovation, creativity, and entrepreneurism. Relationships have the power to transform organizations and behavior. That’s why we view our clients as our partners in the process.

Welcome Graham Lane to Heart + Mind!! http://heartandmindstrategies.com/?p=5402
10/05/2015

Welcome Graham Lane to Heart + Mind!! http://heartandmindstrategies.com/?p=5402

Graham comes with a wealth of experience, combining a decade of corporate strategic planning leadership with more than 15 years’ experience as a research consultant serving financial services, telecomm/technology, automotive and entertainment industries. Previously at The Modellers, Graham helped to…

Segmentation studies can springboard your growth.  Whether you want to find new growth opportunities or maximize growth ...
05/27/2015

Segmentation studies can springboard your growth. Whether you want to find new growth opportunities or maximize growth potential with existing customers, segmentation studies take you to the next level. https://youtu.be/U2m01jzOfpY

How Heart + Mind Strategies uses segmentation research to help you achieve your business goals

September's WTOP Beltway Poll, conducted by Heart+Mind Strategies, found the DC metropolitan area to be divided on the a...
09/17/2014

September's WTOP Beltway Poll, conducted by Heart+Mind Strategies, found the DC metropolitan area to be divided on the appropriateness of Baltimore Ravens' player Ray Rice's punishment, but in agreement on his future career in the NFL, NFL Commissioner Roger Goodell's job status and their overall outlook on the NFL's treatment of players who commit criminal acts.
Read full article: http://www.wtop.com/?nid=41&sid=3703348

D.C. residents have mixed reactions to the severity of Ray Rice's punishment following the release of a video that shows him punching his then-fiance. But they believe he'll play again in the NFL.

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12355 Sunrise Valley Drive, Suite 340
Reston, VA
20191

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