10/06/2026
👻 WHO YA GONNA CALL?
MYTH BUSTERS! 👻
Welcome to the first Myth Buster Tuesday at Sign Smart—where we're busting some common myths about signage and marketing.
🚫 MYTH: Your sign should include everything a customer needs to know.
Your phone number.
Your website.
Your hours.
Your services.
Your logo.
Your tagline.
Your social media.
Your cousin's blood type. 😂
Okay… maybe not that last one.
But seriously—more information doesn't always mean better communication.
Your sign isn't a brochure. Most people only have a few seconds to see it, especially if they're driving by. If there are too many messages competing for attention, your most important message can get lost in the clutter.
💥 MYTH BUSTED: One clear, intentional message is usually more effective than trying to say everything at once.
So when you're thinking about your next sign, ask yourself:
What's the ONE thing I want someone to remember?
And if you need help figuring that out…
👻 Who ya gonna call?
SIGN SMART. 😉