04/17/2026
I’ve been teaching for years on all things social media for Ridgefield Library and my students always have excellent questions. If you couldn’t join us in person, here’s one of the outlines I worked from. Top takeaway: ⬇️
“Social media is one of the most accessible and cost-effective ways to build brand awareness, engage with your audience and drive traffic to your website.
Social media marketing typically involves creating and scheduling content, engaging with followers through comments and messages, monitoring performance metrics and running paid advertising campaigns. It also requires tailoring messaging and formats such as videos, images, stories or text posts to each platform, while maintaining a consistent brand voice. Successful social media strategies are guided by clear goals, audience insights and ongoing analysis to determine what content resonates most and drives results.”
https://www.forbes.com/advisor/business/small-business-marketing/ via Forbes
A practical guide to small business marketing success in 2026.