09/02/2026
The best marketing doesn’t feel like marketing.
Think about the commercials you actually remember.
The Budweiser Super Bowl commercials with the horses and the dogs.
The holiday commercials that somehow have you getting emotional over a department store.
The Sarah McLachlan commercials asking you to help homeless pets. You hear that music, and you already know what’s coming.
Why do we remember them?
Because they made us feel something.
They weren’t just selling a product. They were creating an emotional connection.
That’s the question to ask about your own marketing:
Are you making people feel something?
Are you telling your story? Sharing your why? Creating content that makes someone stop scrolling because they connect with you, your brand, or what you stand for?
Or are you only saying:
Here’s our product.
Here’s our service.
Here’s why you should buy it.
That’s advertising.
And there’s a place for advertising.
But if that’s all your marketing is, you’re missing the opportunity to build something much more powerful.
People may forget your ad. They may forget your offer. They may even forget exactly what you said.
But they’re much more likely to remember how your brand made them feel.
Connect first.
Tell your story.
Build the relationship.
Then earn the sale.
Because one gets remembered.
The other gets scrolled past.
What does your marketing make people feel?
