SWVA Connections Co.

09/05/2026

We’re pretty excited about this one.

Skyline Hearth & Fire is officially the 2026 SWVA Hometown Holidays Passport Sponsor and Premier Category Leader in Home Services.

More than 2,000 FREE Digital Holiday Passports were already reserved before the event even launched, which tells you something pretty clearly — Southwest Virginia is ready to show up for local businesses this holiday season.

And we wanted to be part of making that happen.

Skyline has grown because people throughout Roanoke, Salem, Bedford, Smith Mountain Lake, Lynchburg, Forest and the surrounding communities have trusted us in their homes, recommended us to their friends, shared our ridiculous videos and supported this little fireplace shop as we’ve continued to grow.

So when we get an opportunity to turn around and support something designed to bring attention to businesses all across Southwest Virginia, that’s something we’re proud to put our name behind.

Huge thanks to SWVA Connections Co. and everyone behind the SWVA Hometown Holiday Extravaganza for putting this together.

We’ve got a feeling this thing is going to be BIG.

And apparently we’re bringing the fire.

Seems appropriate.

09/04/2026

SWVA Connections Co. | Local Business & Community Hub

🎅 RESERVE YOUR TIME WITH SANTA & MRS. CLAUS BEFORE IT’S GONE! 🎄

Advance reservations are officially OPEN for the Santa & Mrs. Claus Experience, part of the 2026 Hometown Holiday Extravaganza!

Join us December 5 & 6 from 9:00 AM–4:00 PM at the Berglund Special Events Center in Roanoke for a special holiday experience with Santa & Mrs. Claus.

📸 Presented by Olivia Marone Photography — Official Photography Partner
🎄 Facility Sponsor: Savvy Events

🎄 What to Expect

Your family will have a reserved time with Santa & Mrs. Claus, creating a more personal experience without waiting in a traditional Santa line. Professional photography will capture the memories, with packages available based on the experience you select when booking.

🎟️ SAVE WITH EARLY BIRD PRICING!

Special Early Bird pricing is available through September 30, 2026.

Regular pricing automatically begins at 12:01 AM on October 1.

Appointment times are limited and available on a first-come, first-served basis.

🚨 ADVANCE RESERVATIONS ARE REQUIRED

NO WALK-INS and NO ON-SITE RESERVATIONS will be accepted December 5 or 6.

All reservations must be booked and paid for online in advance. Your time slot is not confirmed until payment has been successfully completed.

📅 December 5 & 6, 2026
⏰ 9:00 AM–4:00 PM
📍 Berglund Special Events Center | Roanoke, VA

🎟️ RESERVE YOUR TIME NOW:
https://swvaconnectionsco.org/santa-photo-experience

All sales are final and non-refundable.

🎅 Don’t wait until December — reserve your family’s time with Santa & Mrs. Claus today!

09/04/2026

🎅 RESERVE YOUR TIME WITH SANTA & MRS. CLAUS BEFORE IT’S GONE! 🎄

Advance reservations are officially OPEN for the Santa & Mrs. Claus Experience, part of the 2026 Hometown Holiday Extravaganza!

Join us December 5 & 6 from 9:00 AM–4:00 PM at the Berglund Special Events Center in Roanoke for a special holiday experience with Santa & Mrs. Claus.

📸 Presented by Olivia Marone Photography — Official Photography Partner
🎄 Facility Sponsor: Savvy Events

🎄 What to Expect

Your family will have a reserved time with Santa & Mrs. Claus, creating a more personal experience without waiting in a traditional Santa line. Professional photography will capture the memories, with packages available based on the experience you select when booking.

🎟️ SAVE WITH EARLY BIRD PRICING!

Special Early Bird pricing is available through September 30, 2026.

Regular pricing automatically begins at 12:01 AM on October 1.

Appointment times are limited and available on a first-come, first-served basis.

🚨 ADVANCE RESERVATIONS ARE REQUIRED

NO WALK-INS and NO ON-SITE RESERVATIONS will be accepted December 5 or 6.

All reservations must be booked and paid for online in advance. Your time slot is not confirmed until payment has been successfully completed.

📅 December 5 & 6, 2026
⏰ 9:00 AM–4:00 PM
📍 Berglund Special Events Center | Roanoke, VA

🎟️ RESERVE YOUR TIME NOW:
https://swvaconnectionsco.org/santa-photo-experience

All sales are final and non-refundable.

🎅 Don’t wait until December — reserve your family’s time with Santa & Mrs. Claus today!

09/04/2026

🎉 WE’RE BACK TOMORROW! 🐾

The wait is officially over — The Toebean Cat Café reopens September 4, and reservations are NOW OPEN!

Come get cozy, spend some time with the cats, and experience everything we’ve been working so hard to bring back to our community.

And every visit has a purpose. ❤️ Your admission helps support our feline rescue operations and allows us to continue helping cats who need us.

🐱 The cats are ready.
☕ The café is cozy.
❤️ All that’s missing is you.

BOOK YOUR RESERVATION NOW:
https://thetoebeancatcafe.net/book

We can’t wait to welcome everyone back tomorrow! 🐾

09/04/2026

SWVA Hometown Holiday Extravaganza

09/03/2026

🔥 BIG NEWS FOR HOMETOWN HOLIDAYS!

Skyline Hearth and Fire, LLC is officially the 2026 SWVA Hometown Holidays Passport Sponsor AND Premier Category Leader in Home Services!

This is BIG.

With MORE THAN 2,000 FREE Digital Holiday Passports already reserved before launch, Skyline Hearth & Fire saw what we’re building across Southwest Virginia and stepped up in a major way to help make it possible.

They aren’t simply sponsoring an event. They’re putting their name behind an experience designed to connect thousands of people with local businesses, restaurants, events, attractions and communities across SWVA.

And we think Southwest Virginia should know who helped make it happen. 🔥

SHARE this and help us give Skyline Hearth & Fire the welcome they deserve!

When you see their name throughout Hometown Holidays this year, remember:

They were there from the beginning.

🎄 November 27 – January 1
🔥 And we’re just getting started.

09/03/2026

🚨 BIG HOMETOWN HOLIDAYS ANNOUNCEMENT COMING TONIGHT! 🎄

Something new is coming to the 2026 Hometown Holiday Extravaganza… and we’re revealing it TONIGHT at 7:00 PM!

We’ve officially crossed 2,000 FREE Digital Holiday Passports reserved BEFORE launch, and we’re just getting started.

👀 Any guesses what we’re announcing?

Come back to this page at 7:00 PM tonight for the big reveal — you’re not going to want to miss this one!

Haven’t reserved your FREE Digital Holiday Passport yet?

https://swvaconnectionsco.org/hometown-holiday-extravaganza

🎄 7:00 PM. TONIGHT. BIG REVEAL.

09/02/2026

We are so excited for the The Toebean Cat Café!!! Go and support them this weekend!

WE’RE COMING HOME!

After what feels like the longest week and a half, we’re finally getting ready to welcome you back to The Toebean this Friday!

We truly cannot thank our community enough for the incredible way you’ve shown up for us. Nearly everything on our Amazon Wish List was purchased and sent to us, and so many of you also sent monetary donations through Venmo.

Because of you, we don’t have to spend money we simply didn’t have to replace all of the things we had to throw away—especially after being closed for two weeks. You saw what we needed, and you took care of it. That means more to us than we can put into words.

And thank you to everyone who has donated not just supplies, but your time and muscle to help us assemble cat trees, furniture, and get everything back into tip-top shape for opening!

You’ve reminded us that The Toebean is so much more than a business. It’s a community—and our community takes care of its own.

So this weekend, we want to give a little something back to YOU!

✨ Friday: Half-price admission
☕ Saturday: Half-price drinks
🐾 Sunday: Bring 1 guest per reservation FREE

Thank you for carrying us through this. We can’t wait to see you Friday!