11/19/2020
Why do most Businesses/Service Providers find it difficult to sell?
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Firstly, you need to know the FACT that every business has customers who are willing to purchase.
Basically, there are 4 Types of Customers-⠀
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☀️UNAWARE CUSTOMER- Has a problem, but can't define WHAT it is, HOW it can be solved, and WHO can solve it.⠀
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☀️PROBLEM AWARE CUSTOMER- Knows WHAT is their problem BUT don't know HOW it can be solved and WHO can solve it.⠀
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☀️SOLUTION AWARE CUSTOMER- Knows WHAT is their problem, HOW it can be solved, BUT don't know WHO will solve it⠀
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☀️READY TO BUY CUSTOMER- Knows WHAT is their problem, HOW it can be solved, and that YOU can solve it, but haven't bought YET⠀
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Do you speak the same language to all of them?⠀
ANSWER is 'NO'!⠀
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The messaging and the offer/service you present to different type of Customers need to be DIFFERENT
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Here is exactly WHAT they need to HEAR-⠀
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🌱UNAWARE- need to hear you DEFINE their problem, UNDERSTAND THEIR PAIN, and show EMPATHY⠀
🌱PROBLEM AWARE- need to know YOU and YOUR SOLUTION.⠀
🌱SOLUTION AWARE- need details and proof to LIKE and TRUST YOU⠀
🌱READY TO BUY- need Reminders and follow-ups, Offers that feel like STEAL DEALS or an URGENCY to buy from you.⠀
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Do your Talk Right- Align your language to your goal⠀
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COLD TRAFFIC - Unaware/Problem aware. Awareness stage. ⠀
Goal-turn them WARM⠀
Empathize, and Educate them about your Business and you.⠀
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WARM TRAFFIC - Solution aware. They Know you. ⠀
Goal- Turn them into your Leads.⠀
Build relationships so they like and trust you. Testimonials.
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HOT TRAFFIC - Ready. They already like and trust you. ⠀
Goal- Make them buy.⠀
Remind/follow up. Maybe Life happened and they forgot to buy it. Offer an IRRESISTIBLE deal. Create urgency.⠀
I would love to hear in the comments below how do you message your Customers who are in different stages.👇
P.S: If you are struggling to sell your product/offer/service in your business, feel free to book a FREE discovery call with me with the link in bio and we can discuss in creating a detailed Strategy for your Business.
Would be happy to help you 😍