09/03/2026
Our Sweaty Betty team is rewriting the forecast.
The brand's new Born for the Storm outerwear campaign reclaims a phrase once used to diminish women and transforms it into a celebration of resilience, confidence, and strength. Featuring the brand's iconic Nimbus puffer and Motion waterproof parka, the campaign honors women who keep moving forward, regardless of the conditions they face.
Because the women who make the biggest impact aren't waiting for clear skies. They're born for the storm.
Shoutout to team Sweaty Betty on this beautifully executed campaign; Here's to continuing to empower women through movement—no matter the conditions.
More about Born for the Storm: https://bit.ly/retailtimesSB
Shop the Autumn/Winter 2026 outerwear collection: https://bit.ly/bornforthestorm