Our firm allows organizations to connect and integrate the community of PwD and other stakeholders. Ruh Global Impact understands the business concerns but also understands the Persons with Disabilities and aging Baby Boomers community needs and preferences. Ruh Global Impact will design programs that safely and seamlessly integrate appropriate messaging and inclusive practices into the client’s m
arketing and communication strategies. We have full understanding of Persons with Disabilities regulations, requirements, and expectations for inclusion and can help translate them into core competencies for our clients. Our goal is to open the dialog for the client through inclusion and integration, not separate but equal messaging. We believe this “All In” universal approach efficiently taps into the Persons with Disabilities market share in a sustainable way, for the long term, while also demonstrating strong values and respect for the entire population. There is ~$3 TRILLION of disposable income managed by this community and their allies worldwide. Whether the client has a marketing and communication strategy underway or wants to develop a new strategy, Ruh Global Impact can teach our clients:
Efficiently incorporate Persons with Disabilities in a cost effective way
Tap into that income stream for the long term
Gain positive branding and marketing opportunities that contribute Return On Investment (ROI) to the bottom-line. This seamless integration also enables the Persons with Disabilities community to become fully integrated into the commerce life cycle, raising their influence on the business world and awareness of their needs and preferences. In the end, it supports a very positive improvement cycle for businesses and Persons with Disabilities community. The community of Persons with Disabilities is forecasting diversity inclusion as the next “Green” initiative that will quickly become a key differentiator for companies across the globe. This initiative is anticipated to have a similarly broad impact on:
Consumerism of products and services
Receptivity to marketing and communication strategies
Hiring requirements and practices
Physical accessibility in the workplace, retail, hospitality, and more
Ruh Global Impact can enable its clients to proactively move towards these goals, setting the pace for the world, creating a strong brand alliance within this community and their broader customer base much earlier than their competitors. Global Opportunities
Persons with Disabilities community is growing and the amount of disposable income is growing with them. Businesses understand there is an opportunity to expand their market share with this community, but do not have the appropriate level of expertise available to take advantage of it. Ruh Global Impact is an internationally recognized leader within the Persons with Disabilities community in addition to being an innovative marketing and communication firm, with over 25 years of international experience. Ruh Global Impact can directly support the development and implementation of inclusive, integrated marketing and communications plans that enable “All In” universal experience strategies and expand the client’s market shares within the Persons with Disabilities community while creating universal appeal across other customer demographics. We can support this growing need with a unique expertise, with a reputation for strong competencies and skills that are accepted within the Persons with Disabilities community as well the business community. We don’t just translate; we integrate, creating a seamless experience for the customer. Competitive Advantages
Credibility: Debra Ruh has been in this field for many years and is recognized as a solid Thought Leader. Media outlets often contact Debra and ask her to write or participate in articles. National and Global Organizations that support people with disabilities trust, confide and ask for her strategic support to grow their organizations. Debra is seen as a Thought Leader in Corporate America and Multi-National Corporations and is asked to speak on disability topics regularly all over the world. She has served as the Chair of the VABLN and board member and executive officer of the USBLN. Debra has also served on the RI Global Board invited to participate by U.N. Ambassador Gallegos of Ecuador, a global network of people with disabilities, service providers, researchers, government agencies and advocates promoting and implementing the rights and inclusion of people with disabilities. Selected as the only US represented on the Australian Government Expert Reference Group. Debra has advised many countries including Oman, Egypt, Kenya, Singapore, Bahamas & Costa Rica. Business Model
Our approach is built on the foundation of a strong client partnership model. This starts with us understanding your current conditions and future plans for:
Accessibility and Compliance Road Map (Intersection between ADA, 503, 504 and 508)
Business strategy
Products and Services
Corporate culture and values
Brand initiatives
Customer and/or workforce satisfaction and retention