Sugar Strategist, -, Round Hill, VA (2026)

08/22/2026

SPEAKER ANNOUNCEMENT✨

Monica Archando and Louis DiMeglio from Sugar Strategist are joining us to kickoff Saturday morning at WPC 2027!💛
Their session will be full of tips from taking a fun hobby to a successful business, get excited!🤩

08/21/2026

𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝗮𝘁 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆-𝗰𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝘀𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲!

This past weekend, we had the privilege of celebrating Trey Wirth and Round Hill Farm to Trail Co. as Senator Russet Perry presented Trey with a Virginia Senate Resolution recognizing his commitment to service, country, and the Round Hill community.

A retired U.S. Coast Guard captain, Trey opened Round Hill Farm to Trail Co. less than a year ago, and the impact he has made in that short time is impressive to say the least!

From the beginning, his vision has extended far beyond opening a store. A significant portion of the products on his shelves come from local farms, makers, artisans, and small businesses, meaning dollars spent in his store continue circulating throughout the surrounding community.

Saturday's celebration reflected that mission perfectly, bringing together neighbors, local businesses, and numerous vendors for a Community Vendor Showcase celebrating the people behind those products.

We've been fortunate to work alongside Trey since he opened, helping with operations, business development, and most recently, marketing strategy, web design and direct-mail outreach. Seeing the community show up for someone who works so intentionally to show up for them was incredible to see. He is so deserving!

Trey, congrats again on this well-deserved recognition. We couldn't be prouder to play a small part in what you're building!

08/18/2026

𝗧𝗵𝗶𝘀 𝘄𝗲𝗲𝗸𝗲𝗻𝗱 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝟯 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗦𝘂𝗴𝗮𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 and we owe it to the people who trusted us enough to let us in!

Everyone sees the food truck. The café. The bakery. The production facility. The markets.

They DON'T see the sleepless nights and early mornings. The financial investment. The stress. The second-guessing. The family members making sacrifices right alongside them.

𝗪𝗲 𝗱𝗼!

For the last 3 years, we’ve had the privilege of sitting on the other side of those conversations.

We’ve been the sounding board when someone needed to say, “I don’t know what to do next.”

We’ve designed the logos and websites that put a face to the businesses they’ve been working so hard to build.

We’ve stepped in, worked alongside owners and their teams, and helped carry the workload when they needed another set of hands.

𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀𝗵𝗶𝗽 𝗺𝗮𝘆 𝘀𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗼𝗻𝗲 𝗽𝗲𝗿𝘀𝗼𝗻’𝘀 𝗱𝗿𝗲𝗮𝗺 𝗯𝘂𝘁 𝗶𝘁 𝘄𝗮𝘀 𝗻𝗲𝘃𝗲𝗿 𝗺𝗲𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲 𝗰𝗮𝗿𝗿𝗶𝗲𝗱 𝗮𝗹𝗼𝗻𝗲.

We’ve faced many of these same challenges, building businesses of our even before Moloco Consulting and Sugar Strategist.

We know the grind ... sleepless nights? Same.
We know the risk ... we’ve invested six figures into previous companies.
We know how much weight every decision can carry, especially when it’s your money, reputation and future on the line. We don’t take it lightly when you choose to invest in us.

One thing every business owner understands? 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗺𝗮𝘁𝘁𝗲𝗿. That’s why the trust our clients place in us means so much.

Letting someone into your business means being willing to talk about what isn’t working. What scares you. What you don’t know. What you’re struggling to figure out. 𝗧𝗵𝗮𝘁 𝘃𝘂𝗹𝗻𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗻𝗲𝘃𝗲𝗿 𝗹𝗼𝘀𝘁 𝗼𝗻 𝘂𝘀.

3 years in, we’re grateful to every business owner who has allowed us to be part of their journey.

It has truly been an honor.❤️

𝗬𝗼𝘂𝗿 𝘄𝗶𝗻𝘀 𝗮𝗿𝗲 𝗼𝘂𝗿 𝘄𝗶𝗻𝘀. 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗼 𝟯 𝘆𝗲𝗮𝗿𝘀, 𝗮𝗻𝗱 𝗺𝗮𝗻𝘆 𝗺𝗼𝗿𝗲 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝘁𝗼 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿! 🎉

08/18/2026

Had to laugh - this is SO true! 🎯

08/09/2026

𝗜𝘁 𝘄𝗮𝘀 𝗵𝗼𝘁. 𝗜𝘁 𝘄𝗮𝘀 𝗯𝘂𝘀𝘆. 𝗔𝗻𝗱 𝘁𝗵𝗲 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗧𝗬 𝘀𝗵𝗼𝘄𝗲𝗱 𝗨𝗣!

Yesterday’s Taste Leesburg brought together local eats, craft beer, Virginia wines and talented makers from across the area — all in the heart of downtown Leesburg.

We discovered a few new favorites. Caught up with some familiar faces. And, as always, spent a little time watching businesses do their thing...navigating the controlled chaos that comes with a busy event (in the best way!).

And it got us thinking...

𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗮 𝗹𝗶𝗻𝗲 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘁𝗲𝗹𝗹 𝘆𝗼𝘂?

◾ Does a long line mean you’ve found the must-visit vendor?
◾ Does no line mean business is slow, or that the operator has an incredibly efficient system?

There’s often a lot more happening behind the booth than customers ever see.

🔹How quickly can you take an order?
🔹How easily can customers understand what you sell?
🔹Can you process payments without creating a bottleneck?
🔹Is your inventory organized for fast replenishment?
🔹Can your team serve the 50th customer with the same experience as the first?

Markets aren’t just about showing up with enough product.

They’re about being prepared for the opportunity you’re hoping to get.

Because when the crowd arrives, that’s when all the work you did beforehand matters...your setup, your menu, your workflow, your inventory and your team.

The smoother the systems, the more opportunity you have to turn a busy event into a successful one.

Great day. Even better community. And lots of incredibly hard working businesses doing their thing at Taste Leesburg. 👏

Where should we go next?!

08/06/2026

𝗧𝗵𝗮𝗻𝗸 𝘆𝗼𝘂 𝘁𝗼 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘄𝗵𝗼 𝗷𝗼𝗶𝗻𝗲𝗱 𝘂𝘀 𝗳𝗼𝗿 𝗹𝗮𝘀𝘁 𝗻𝗶𝗴𝗵𝘁'𝘀 𝘄𝗲𝗯𝗶𝗻𝗮𝗿!

We spent the evening unpacking one of the biggest regulatory changes the food industry will face in 2027: the 𝗥𝗲𝗱 𝗡𝗼. 𝟯 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 𝗠𝗮𝗻𝗱𝗮𝘁𝗲.

The deadline may be January 2027, but the decisions you make leading up to it matter 𝗻𝗼𝘄. Remember, the holiday season is approaching and time to learn how you're pivoting will take time!

Whether you're a home baker, retail bakery, manufacturer, supplier, or ingredient company, this change has the potential to affect your products, your processes, and your customers.

If you weren't able to join us live, don't worry.

The full webinar recording is now available on our website, where we dive deeper into:
✔️ What the mandate actually requires
✔️ Who it impacts
✔️ Common misconceptions
✔️ Practical steps you should be taking now to prepare your business

Prefer to read instead?

We've also published a blog that breaks down the key takeaways in an easy-to-reference format.

🎥 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝘄𝗲𝗯𝗶𝗻𝗮𝗿: http://sugarstrategist.com/videos
📖 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗯𝗹𝗼𝗴: http://sugarstrategist.com/blog

08/06/2026

𝗦𝘁𝗼𝗽 𝘄𝗮𝗶𝘁𝗶𝗻𝗴. It's easy to wait until the holidays to thank the people who helped build your business.

But by then, everyone else is doing the same thing.

Your gift arrives with dozens of others.
Your message gets buried.
Your appreciation becomes expected instead of memorable.

Instead, create your own moment.

Recognize the people who helped get you where you are.

Maybe it's the retailer who proudly carries your products.
Maybe it's the corporate client who keeps coming back.
Maybe it's the loyal customer who's chosen you over the competition year after year.

They've invested in your business.

Invest back in them. Make it about THEM, not you. Use THEIR logo for a change.

A thoughtful gift in November stands out.

Around Thanksgiving, gratitude is something everyone understands. No matter what holidays people celebrate, everyone can appreciate a genuine thank you.

Instead of competing with the flood of December gifts, your gesture is more likely to be opened, remembered, and appreciated.

𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗮𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝗴𝗶𝗳𝘁𝘀 𝗮𝗿𝗲𝗻'𝘁 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲. 𝗧𝗵𝗲𝘆'𝗿𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹.

NOW is the perfect time to start planning.

If you're thinking about thanking the people who've helped your business grow, we'd love to help you create something they'll actually use, and remember.

A special thank you to Treatsandsweets4u for trusting us with your business over the last several months. It's been a pleasure watching your business continue to grow, and we're grateful to be a small part of your journey!

📍𝗵𝘁𝘁𝗽𝘀://𝘀𝘂𝗴𝗮𝗿𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁.𝗰𝗼𝗺/𝗱𝗲𝘀𝗶𝗴𝗻-𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀

07/25/2026

🟥🟥🟥 Let’s talk about Red 3—and the part almost nobody is talking about. 🟥🟥🟥

Many people believe that if they buy Red 3 before the deadline, they can continue using it afterward.

Our understanding is that it may not be that simple.

The rule is not only about the companies that manufacture the color. It also matters when that color becomes part of a food product being sold. If you decorate and sell food, that may apply to your business regardless of when the ink or color was purchased.

That’s why Icing Images is going LIVE with Louis DiMeglio, Sugar Strategist and ABA paralegal, to discuss what the FDA rule says and what it may mean for bakers, decorators, and food businesses.

We’ll cover:
What the Red 3 ban says
What the January 2027 deadline means
Why buying before the deadline may not allow continued use afterward
How it may affect airbrushing, frosting, edible printing, colored batters, and more
steps businesses can consider taking now.

If you sell food, this may affect your business. Understanding the rule now gives you time to plan, test alternatives, and prepare for the transition.

📅 Tuesday, July 28, 2026
🕖 7:00 PM ET
📍 LIVE on Icing Images Facebook, YouTube, and Instagram

Bring your questions. We’ll answer as many as we can.

07/09/2026

𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗚𝗼𝗼𝗴𝗹𝗲𝗱 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗹𝗮𝘁𝗲𝗹𝘆?
Not your industry.
Not your competitors.
YOUR business.

𝗬𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗿𝗲.

We spend so much time working in our businesses that we forget to experience them the way a potential customer does.

𝗪𝗵𝗮𝘁 𝗱𝗼 𝘁𝗵𝗲𝘆 𝘀𝗲𝗲?
▪️Are you on the first page...or buried beneath competitors?
▪️Does your website make someone want to click?
▪️Are your hours, phone number, and social linksaccurate?
▪️Are you still using a gmail account for emails?
▪️Have you responded to recent Google or Yelp reviews?
▪️Can someone immediately tell how to order?
▪️Is your Google Business Profile complete and up to date?

𝗘𝘃𝗲𝗿𝘆 𝗰𝗹𝗶𝗰𝗸...𝗘𝘃𝗲𝗿𝘆 𝗿𝗲𝘃𝗶𝗲𝘄...𝗘𝘃𝗲𝗿𝘆 𝘀𝗲𝗮𝗿𝗰𝗵 𝗿𝗲𝘀𝘂𝗹𝘁...Are you comfortable with the first impression you're making? THAT may be the difference between them choosing YOU or going to your competitor.

𝗡𝗲𝗲𝗱 𝗮𝗻 𝗲𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗼𝗻𝗹𝗶𝗻𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗵𝗲𝗹𝗽 𝗶𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝗶𝘁? 𝗟𝗲𝘁'𝘀 𝗰𝗵𝗮𝘁!
📍http://sugarstrategist.com

Sugar Strategist

08/22/2026

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