General Produce

General Produce By listening to your needs and specifications, General Produce can deliver a tailored program to meet your goals. Ask our customers about us.

Fresh Produce Distributor serving fine retail, foodservice & military establishments throughout Northern California, Western Nevada, Southern Oregon and the Pacific Rim.. The legacy of General Produce Company is one of strong family values, hard work, honesty, reliability, and deep commitment to customers, suppliers, and employees. General Produce Company customers include chain and independent su

permarkets, warehouse stores, specialty produce retailers, military commissaries, hotels, multi-unit and independent restaurants, hospitals, schools, corporate food service operators, caterers, wholesalers, and overseas produce importers - all of whom have come to know and rely on receiving only the finest product and service available. We offer a full-line of high quality fresh fruits and vegetables from around the corner and around the world, including custom packaged and cello wrapped products, pre-cut produce, organic products, ethnic and exotic produce, floral products, fresh and bottled juices, dairy, snack foods, and produce supplies. Our knowledgeable, skilled staff can quickly adapt to customer requirements, while maintaining a level of quality and service that sets us apart from the competition. You’ll find our integrity is beyond question, our reliability is unrivaled, and our performance is unparalleled.

08/28/2026

Aloha, sunshine, & shaved ice 🌺☀️🧊

Hawaiian Day was pretty sweet with Kona Ice 😎🤙🏼

Summer produce is slowly making way for fall favorites! Keep an eye out for California grapes, pears, squash, and pepper...
08/24/2026

Summer produce is slowly making way for fall favorites! Keep an eye out for California grapes, pears, squash, and peppers in the weeks ahead.

Check out the latest in this week’s Market Report!

🔗 in story.

August is packed with produce that’s perfect for lunchboxes, cafeterias, and busy school days. Fresh, colorful, and easy...
08/17/2026

August is packed with produce that’s perfect for lunchboxes, cafeterias, and busy school days. Fresh, colorful, and easy to pack—what’s not to love? 🍎 🥕 🍇

Check out more in this week’s Market Report. 🔗 in story.

08/11/2026

Field trip = 10/10 Eating snap peas straight from the field = 11/10 🌱

Huge thanks to Brian at Church Brothers Farms for an awesome field tour during last month’s IFPA conference in Monterey. We loved getting an up-close look at where our food comes from, learning about the growing process, and seeing all those beautiful greens in action. Grateful for your partnership and expertise! 💚

Some produce doesn’t mind turning up the heat. ☀️ California’s summer favorites, including grapes, tomatoes, peppers, an...
08/10/2026

Some produce doesn’t mind turning up the heat. ☀️ California’s summer favorites, including grapes, tomatoes, peppers, and melons, are thriving right now and delivering incredible flavor.

Ready to make the most of the summer harvest? Check out more in this week’s Market Report!

🔗 in story.

Back to school season is here! California’s summer harvest is still going strong, making it easy to serve nutritious, fl...
08/03/2026

Back to school season is here! California’s summer harvest is still going strong, making it easy to serve nutritious, flavorful meals. Check out this week’s Market Report to see what’s in season.

🔗 in story.

Fresh from California. Perfect for the grill. ☀️🔥 Peak-season fruits and vegetables are here to make every summer meal a...
07/27/2026

Fresh from California. Perfect for the grill. ☀️🔥 Peak-season fruits and vegetables are here to make every summer meal a little brighter.

And a quick reminder: In light of recent recall events, we’re committed to providing timely, accurate updates based on fact not speculation. Read more in this week’s Market Report. 🔗 in story.

California’s summer harvest is at its peak! From juicy stone fruit and sweet grapes to vine-ripened tomatoes, crisp cucu...
07/20/2026

California’s summer harvest is at its peak!

From juicy stone fruit and sweet grapes to vine-ripened tomatoes, crisp cucumbers, peppers, squash, and sweet corn, there’s no better time to enjoy the season’s best flavors. ☀️🍑🍇🍅

Head over to this week’s Market Report for the freshest updates from the field. 🔗 in story.

Fresh herbs are at their best during the summer months. 🌿 See this week’s Market Report for storage tips, market updates...
07/13/2026

Fresh herbs are at their best during the summer months. 🌿 See this week’s Market Report for storage tips, market updates, and everything you need to stay fresh this summer.

🔗 in story.

Heat is one of produce’s biggest summer challenges. Delicate items, like berries and leafy greens, are especially sensit...
07/06/2026

Heat is one of produce’s biggest summer challenges. Delicate items, like berries and leafy greens, are especially sensitive to high temperatures. See how summer heat is impacting this week’s crop in our latest Market Report.

🔗 in story.

Address

Sacramento, CA

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm
Saturday 8am - 12pm
Sunday 8am - 12pm

Telephone

+19164416431

Website

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