General Produce

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General Produce By listening to your needs and specifications, General Produce can deliver a tailored program to meet your goals. Ask our customers about us.

Fresh Produce Distributor serving fine retail, foodservice & military establishments throughout Northern California, Western Nevada, Southern Oregon and the Pacific Rim.. The legacy of General Produce Company is one of strong family values, hard work, honesty, reliability, and deep commitment to customers, suppliers, and employees. General Produce Company customers include chain and independent supermarkets, warehouse stores, specialty produce retailers, military commissaries, hotels, multi-unit and independent restaurants, hospitals, schools, corporate food service operators, caterers, wholesalers, and overseas produce importers - all of whom have come to know and rely on receiving only the finest product and service available. We offer a full-line of high quality fresh fruits and vegetables from around the corner and around the world, including custom packaged and cello wrapped products, pre-cut produce, organic products, ethnic and exotic produce, floral products, fresh and bottled juices, dairy, snack foods, and produce supplies. Our knowledgeable, skilled staff can quickly adapt to customer requirements, while maintaining a level of quality and service that sets us apart from the competition. You’ll find our integrity is beyond question, our reliability is unrivaled, and our performance is unparalleled.

10/06/2026

Ever wonder what happens before those leafy greens make it to your kitchen? 🌱 Ratto Bros., Inc. took us behind the scenes to see how quality greens go from field to fresh cut.

Check out what’s in season and what’s struggling in this week’s Market Report. 🔗 in story.
09/29/2026

Check out what’s in season and what’s struggling in this week’s Market Report. 🔗 in story.

It takes a great team to keep the goodness moving! 🚛🥦This National Driver Appreciation Week, we’re giving a big thank-yo...
09/15/2026

It takes a great team to keep the goodness moving! 🚛🥦

This National Driver Appreciation Week, we’re giving a big thank-you to our drivers and Transportation team for their hard work, dedication, and commitment to safely delivering goodness every day. We appreciate all that you do to keep our customers—and our company—moving forward!

Check out what’s good, what’s in trouble, and what to expect in this week’s Market Report. 🔗 in story.
09/14/2026

Check out what’s good, what’s in trouble, and what to expect in this week’s Market Report. 🔗 in story.

Early-season heat and pest pressure are impacting several Salinas crops, with tighter supplies and rising prices expecte...
08/31/2026

Early-season heat and pest pressure are impacting several Salinas crops, with tighter supplies and rising prices expected in the coming weeks.

We’re keeping a close eye on the market and will help navigate the changes. Check out this week’s Market Report for more!

🔗in story.

08/28/2026

Aloha, sunshine, & shaved ice 🌺☀️🧊

Hawaiian Day was pretty sweet with Kona Ice 😎🤙🏼

Summer produce is slowly making way for fall favorites! Keep an eye out for California grapes, pears, squash, and pepper...
08/24/2026

Summer produce is slowly making way for fall favorites! Keep an eye out for California grapes, pears, squash, and peppers in the weeks ahead.

Check out the latest in this week’s Market Report!

🔗 in story.

August is packed with produce that’s perfect for lunchboxes, cafeterias, and busy school days. Fresh, colorful, and easy...
08/17/2026

August is packed with produce that’s perfect for lunchboxes, cafeterias, and busy school days. Fresh, colorful, and easy to pack—what’s not to love? 🍎 🥕 🍇

Check out more in this week’s Market Report. 🔗 in story.

08/11/2026

Field trip = 10/10 Eating snap peas straight from the field = 11/10 🌱

Huge thanks to Brian at Church Brothers Farms for an awesome field tour during last month’s IFPA conference in Monterey. We loved getting an up-close look at where our food comes from, learning about the growing process, and seeing all those beautiful greens in action. Grateful for your partnership and expertise! 💚

Some produce doesn’t mind turning up the heat. ☀️ California’s summer favorites, including grapes, tomatoes, peppers, an...
08/10/2026

Some produce doesn’t mind turning up the heat. ☀️ California’s summer favorites, including grapes, tomatoes, peppers, and melons, are thriving right now and delivering incredible flavor.

Ready to make the most of the summer harvest? Check out more in this week’s Market Report!

🔗 in story.

Address

Sacramento, CA

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm
Saturday 8am - 12pm
Sunday 8am - 12pm

Telephone

+19164416431

Website

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