WeberNelson Consulting

WeberNelson Consulting This page offers thoughts, links and updates related to fundraising. Find out more at www.webernelsonconsulting.com

WeberNelson Consulting works with organizations to improve their results in development and marketing efforts. Elaine Weber Nelson provides fundraising consulting to organizations in the Midwest. Elaine's focus is on strategic fundraising and the intersection of marketing with development efforts.

04/02/2020

Partnering with Access Philanthropy, we've started offering free 30 minute consultations to help nonprofit staff navigate these difficult times. Call us to set up a time to talk.

04/01/2020
The key to good fundraising is engagement -  the opportunity to find out what a prospect is interested in and to build o...
09/10/2019

The key to good fundraising is engagement - the opportunity to find out what a prospect is interested in and to build on that interest. All requests for funding require it, but none more so than a capital campaign. Capital campaigns are big deals. They set the stage for the future of an organization. They are a public announcement that the organization is undertaking a major effort. [ 244 more words ]

The key to good fundraising is engagement – the opportunity to find out what a prospect is interested in and to build on that interest. All requests for funding require it, but none more so …

A common complaint by nonprofit staff is that their board isn’t very engaged. Having an involved Board of Directors can ...
01/09/2019

A common complaint by nonprofit staff is that their board isn’t very engaged. Having an involved Board of Directors can be an incredible resource for an organization – but how do you develop an engaged Board? The best way to do this is to have two plans: one to identify the right type of board member and another to on-board them well. [ 478 more words ]

A common complaint by nonprofit staff is that their board isn’t very engaged. Having an involved Board of Directors can be an incredible resource for an organization – but how do you develop an eng…

I’m working on a feasibility study for an organization in Stillwater, MN and am in the process of talking to a wide vari...
02/21/2018

I’m working on a feasibility study for an organization in Stillwater, MN and am in the process of talking to a wide variety of people about the project. I always find it fascinating to have these in-depth conversations with complete strangers. They tend to be very candid with me – for the good of the organization - though sometimes they see me as a conduit to share something that bothers them. [ 119 more words ]

I’m working on a feasibility study for an organization in Stillwater, MN and am in the process of talking to a wide variety of people about the project. I always find it fascinating to have these i…

To Do or Not to Do: Feasibility Studies Before a Capital Campaign  Has the idea of a capital campaign sprung up at a boa...
11/30/2017

To Do or Not to Do: Feasibility Studies Before a Capital Campaign Has the idea of a capital campaign sprung up at a board or staff meeting? Have you come to realize that your staff has outgrown your office space, or your services could be better delivered at a centralized location? Perhaps you aren’t able to fulfill your mission due to a building (or lack of building) -related reason? [ 559 more words ]

To Do or Not to Do: Feasibility Studies Before a Capital Campaign Has the idea of a capital campaign sprung up at a board or staff meeting? Have you come to realize that your staff has outgrown yo…

How to find and keep donors is an ongoing concern for all nonprofit organizations regardless of their size or length of ...
11/15/2017

How to find and keep donors is an ongoing concern for all nonprofit organizations regardless of their size or length of time in existence. Nonprofits live or die based on community support – it’s part of their DNA, predicated on the idea that if there is no community support, perhaps the organization should no longer exist. Sometimes no longer existing in its original form is a good thing – look at the March of Dimes – (they still exist) but their focus changed from fighting polio to premature birth/birth defects when their initial raison d’etre no longer was necessary. [ 327 more words ]

How to find and keep donors is an ongoing concern for all nonprofit organizations regardless of their size or length of time in existence. Nonprofits live or die based on community support – it’s p…

06/22/2017

I’m prepping a fundraising training session and working on the slides that lead up to having participants do a ‘practice ask’ on each other. The look of fear that comes over their…

Food for thought as we think of marketing within nonprofit organizations.
06/14/2017

Food for thought as we think of marketing within nonprofit organizations.

For nonprofit organizations, mission is everything. It’s why we do what we do.  It directs our programs, it motivates our donors . . . and it should guide our marketing efforts. Our programs …

Not terribly long ago, the idea of 'branding' would have made non-profit staff bristle; it was considered a 'for-profit'...
05/30/2017

Not terribly long ago, the idea of 'branding' would have made non-profit staff bristle; it was considered a 'for-profit' concept, unnecessary in the non-profit world. But no more. Non-profit staff see the value of developing a brand - a way to identify and separate their organization from all the others. Sometimes, however, the effort only extends to the logo and color choices on the website. [ 132 more words ]

https://webernelsonconsulting.wordpress.com/2017/05/30/branding-is-more-than-your-logo/

Not terribly long ago, the idea of ‘branding’ would have made non-profit staff bristle; it was considered a ‘for-profit’ concept, unnecessary in the non-profit world. But no…

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